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From jmr-skills
Routes manuscript work for JMR from topic selection through rebuttal, classifying papers as behavioral, modeling/econometric, or methods contributions.
How this skill is triggered — by the user, by Claude, or both
Slash command
/jmr-skills:jmr-workflowThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
This is the router. It does not replace any specialized skill; it tells you **which jmr-* skill to use right now** for your JMR manuscript.
This is the router. It does not replace any specialized skill; it tells you which jmr- skill to use right now* for your JMR manuscript.
Default assumption: unless the user says otherwise, treat the target as JMR — the American Marketing Association's (AMA) methods- and modeling-forward flagship, published by SAGE. JMR covers the full spectrum of marketing topics with an emphasis on methodological rigor and welcomes a wide variety of data and methodological approaches. Its defining feature is methodological pluralism within one journal: lab and field experiments in consumer behavior sit alongside econometric and structural/analytical marketing-science modeling, plus dedicated methods contributions. JMR enforces a dual bar — a manuscript must clear both a methodological-rigor bar and a substantive/theoretical-contribution bar — which distinguishes it from the more managerial Journal of Marketing.
First routing question: which genre is this paper? Behavioral (experiments + process), modeling/econometric (causal identification or structural estimation), or a methods paper (a new estimator/measure). The genre determines how jmr-theory-development, jmr-methods, and jmr-data-analysis are applied.
Editor transition: Rebecca Hamilton (Georgetown) is EIC through 30 June 2026; Raphael Thomadsen's incoming team (Washington University in St. Louis, 2026–2029) has processed new manuscripts since 1 April 2026 — authors submitting now are effectively handled by the incoming team. Verify the masthead at ama.org.
| Current symptom | Next skill |
|---|---|
| Idea is vague; unsure it is JMR-fit vs. JM / Marketing Science / JCR | jmr-topic-selection |
| Conceptual claim or model primitive is underspecified | jmr-theory-development |
| Front end reads as a better application, not a contribution | jmr-literature-positioning |
| Design/identification may not support the causal or structural claim | jmr-methods |
| Need exact p-values, SEs, effect sizes, the right estimator | jmr-data-analysis |
| Results exist but the dual "so what" is thin | jmr-contribution-framing |
| Exhibits cluttered, or main-text vs. Web Appendix split is wrong | jmr-tables-figures |
| Prose buries the argument; abstract/style off AMA norms | jmr-writing-style |
| Ready to submit; need ScholarOne / 50-page / Web Appendix preflight | jmr-submission |
| Want to understand JMR's double-anonymized, two-review process | jmr-review-process |
| Received an R&R; need to plan and draft the response | jmr-rebuttal |
jmr-topic-selection → 2. jmr-theory-development → 3. jmr-literature-positioning → 4. jmr-methods → 5. jmr-data-analysis → 6. jmr-contribution-framing → 7. jmr-tables-figures → 8. jmr-writing-style → 9. jmr-submission → 10. jmr-review-process → 11. jmr-rebuttal
jmr-tables-figuresandjmr-writing-styleare late-stage polish. Do not invoke them while identification, the model, or the contribution is still unsettled.
jmr-rebuttal draft a response before the manuscript is actually revised.[Target] JMR
[Genre] behavioral / modeling-econometric / methods
[Stage] workflow
[Main bottleneck] rigor bar / substance bar / fit / process
[Next skill] jmr-...
[Live-rule checks] masthead, 50-page limit, Web Appendix, fees → verify
npx claudepluginhub brycewang-stanford/awesome-journal-skills --plugin jmr-skillsRoutes manuscript work for Journal of Marketing submissions, directing to specialized jm-* skills for topic selection, theory, methods, analysis, or response to decisions.
Routes manuscript work for Journal of the Academy of Marketing Science (JAMS) submissions, diagnosing bottlenecks and directing to specialized sub-skills for topic selection, theory, methods, analysis, writing, and revision.
Routes Marketing Science manuscript tasks to specialized mksc-* skills for topic selection, theory, methods, data analysis, writing, submission, and rebuttal.