From jmr-skills
Evaluates marketing research questions for JMR fit, checking both rigor and substance bars. Classifies into behavioral, modeling, or methods genres and triages sister journals.
How this skill is triggered — by the user, by Claude, or both
Slash command
/jmr-skills:jmr-topic-selectionThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
- You have a marketing idea but are unsure JMR is the right AMA/marketing venue
JMR publishes the full spectrum of marketing topics with an emphasis on methodological rigor and welcomes a wide variety of data and methodological approaches. Fit at JMR is a dual test, not a topic test:
A JMR-fit topic clears both. A topic that is only managerially compelling but methodologically thin belongs at Journal of Marketing; a topic that is only a clever model with no marketing payoff belongs at Marketing Science.
| Genre | Center of gravity | Typical JMR home |
|---|---|---|
| Behavioral | Lab/field experiments, consumer psychology, process tests | Yes |
| Modeling / econometric | Choice models, structural demand, causal field data | Yes |
| Methods contribution | A new estimator, measure, or research procedure | Yes |
The genre sets which downstream skills do the heavy lifting (jmr-methods, jmr-data-analysis).
[Target] JMR
[Question] one sentence
[Genre] behavioral / modeling-econometric / methods
[Rigor bar] can the design support the claim? ...
[Substance bar] what do researchers learn? ...
[Sister-journal risk] JM / Marketing Science / JCR → answer
[Next skill] jmr-theory-development
npx claudepluginhub brycewang-stanford/awesome-journal-skills --plugin jmr-skillsHelps decide whether a marketing manuscript fits Journal of Marketing Research (JMR) and provides framing, method bar, and desk-reject heuristics.
Guides selection and sharpening of research questions for JAMS manuscripts, ensuring broad, managerially consequential marketing-science framing and routing to appropriate sibling journals.
Tests and sharpens a research question for substantive managerial/societal relevance and JM fit vs. sibling journals. Use when choosing a JM-worthy topic.