From jams-skills
Guides selection and sharpening of research questions for JAMS manuscripts, ensuring broad, managerially consequential marketing-science framing and routing to appropriate sibling journals.
How this skill is triggered — by the user, by Claude, or both
Slash command
/jams-skills:jams-topic-selectionThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
- You have a marketing finding or dataset but no crisp, JAMS-sized question
JAMS is the Academy of Marketing Science flagship and the discipline's broad marketing-science outlet. A JAMS-grade question has three properties at once:
If you can only satisfy two of the three, the question is not yet a JAMS question. A broad + managerial question with no theory is consulting; a theory + broad question with no managerial edge drifts toward the modeling or consumer-theory siblings.
| If the paper's center of gravity is… | The better home is… | JAMS keeps it when… |
|---|---|---|
| Strategy / managerial thought-leadership, big substantive impact | Journal of Marketing (JM) | the contribution is a measurement-rich framework with strong method, broad marketing-science fit |
| A methods/measurement advance or a clean identification result | Journal of Marketing Research (JMR) | method serves a substantive marketing mechanism, not vice versa |
| An analytical/quant model, equilibrium, or estimation method | Marketing Science | the work is empirical with a managerial framework, not modeling-first |
| Consumer psychology / interpretive consumer theory for its own sake | Journal of Consumer Research (JCR) | consumer insight is embedded in a broader marketing-strategy/managerial question |
JAMS's sweet spot is the broad marketing-science question with construct-based theory, strong empirics, and an explicit manager takeaway — the union the siblings each cover only partly.
jams-methods early.JAMS is broad but not boundless. Before committing, name which core domain your question sits in — marketing strategy and performance, B2B/industrial marketing, services, retailing/channels, sales-force management, branding, innovation/NPD, the marketing–finance interface, sustainability/stakeholder marketing, or consumer behavior — and confirm the question advances that domain's conversation. A question that cannot be filed under a JAMS domain is a fit risk; a question that sits squarely in one but ignores its recent literature reads as incremental. The strongest JAMS questions sit at the intersection of two domains (e.g., branding × marketing–finance, services × innovation), where a contingency or mechanism has not yet been worked out.
A JAMS question can originate two ways, and both are legitimate so long as the destination is the same broad, theory-generative, managerial question:
jams-theory-development) rather than report it.Either way, the deliverable from this stage is a question, not a finding — declare which entry you took so the framework you build next is honest.
【Journal】Journal of the Academy of Marketing Science (JAMS)
【Question】one sentence: construct → outcome (managerial unit), conditions
【Three-property check】broad✓/theory✓/managerial✓ or the missing one
【Why JAMS not sibling】JM / JMR / MktSci / JCR boundary reasoned
【Audience champion vs. desk-reject risk】[...]
【Source status】verified / 待核实 / 检索于 2026-06
【Next skill】jams-theory-development
npx claudepluginhub brycewang-stanford/awesome-journal-skills --plugin jams-skillsTests and sharpens a research question for substantive managerial/societal relevance and JM fit vs. sibling journals. Use when choosing a JM-worthy topic.
Evaluates marketing research questions for JMR fit, checking both rigor and substance bars. Classifies into behavioral, modeling, or methods genres and triages sister journals.
Routes manuscript work for Journal of the Academy of Marketing Science (JAMS) submissions, diagnosing bottlenecks and directing to specialized sub-skills for topic selection, theory, methods, analysis, writing, and revision.