Stats
Actions
Tags
From jmr-skills
Guides building the conceptual core of a JMR manuscript: behavioral hypotheses with tested mechanisms or structural/econometric model primitives and identification. Avoids managerial framing.
How this skill is triggered — by the user, by Claude, or both
Slash command
/jmr-skills:jmr-theory-developmentThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
- Hypotheses are descriptive ("A relates to B") with no underlying process
JMR welcomes a wide variety of approaches, so "theory development" means different things for its two dominant genres. Build the one that matches your paper.
A mechanism with no substantive payoff, or a payoff with no credible mechanism/identification, fails JMR. The conceptual section must set up both what is learned and why the design will credibly show it.
Run this as a concrete capability pass. First lock the marketing construct, data or study design, inference threat, and managerial or consumer implication; then test whether the manuscript addresses marketing reviewers who expect measurement, experiments, consumer behavior, or empirical strategy to answer a marketing question.
claim / evidence / blocker / next edit rows so the next pass can patch the manuscript directly.resources/official-source-map.md for volatile rules and name the one unresolved fact that could change the recommendation.[Target] JMR
[Genre] behavioral / modeling-econometric
[Core claim] one sentence
[Behavioral] mechanism / mediator / moderator / process-evidence plan
[Modeling] primitives / assumptions / identification argument
[Dual bar] what is learned + why the design shows it
[Next skill] jmr-literature-positioning
npx claudepluginhub brycewang-stanford/awesome-journal-skills --plugin jmr-skillsGuides building conceptual logic for Journal of Marketing manuscripts — grounding theory in a marketing phenomenon, deriving predictions, and accommodating empirics-first routes.
Builds the conceptual framework and nomological network for a JAMS marketing manuscript: derives hypotheses from theory, specifies mediators and moderators, and carries logic to managerial implications.
Builds theoretical arguments for Journal of Management manuscripts: constructs, mechanisms, boundary conditions, and a priori hypotheses. Use when theory is the bottleneck.