adspirer-linkedin-ads

LinkedIn Ads

Everything on LinkedIn goes through the linkedin_ads router. Follow adspirer-mcp for the two-step.

Account parameter: account_id, as a string. Budgets are in the account's currency.

Every campaign belongs to a campaign group

LinkedIn will not create a bare campaign. Pass either an existing campaign_group_id, or a campaign_group_name to create one. There is no default and no implicit group — omitting both fails.

List the existing groups before you invent a new one; most accounts already have a structure the user cares about.

Build order

Campaign group → campaign → creative. Campaigns are created paused.

select_linkedin_campaign_type picks the format when the user hasn't said. Then create_linkedin_image_campaign, _video_campaign, _carousel_campaign, or _text_campaign. Creatives attach with add_linkedin_creative and its variants.

Targeting is the point

LinkedIn's value is the professional graph: job title, seniority, function, company, company size, industry, skills, and groups. That's what the user is paying LinkedIn's CPMs for — a broad, demographic-only LinkedIn campaign is a waste of money and you should say so.

search_linkedin_targeting resolves a name ("VP of Engineering", "Financial Services") to the facet id you need. research_business_for_linkedin_targeting turns a company description into a targeting proposal. Don't guess facet ids.

LinkedIn enforces a minimum audience size (about 300 members). Over-narrow targeting simply won't run — check the estimated size before you build.

Costs are high, so structure matters

LinkedIn CPCs run many times Google's. That changes the advice:

• Budgets under roughly $25/day rarely gather enough data to optimize.
• Lead-gen forms convert far better than sending people to a landing page. Prefer them for lead objectives.
• Because clicks are expensive, creative fatigue bites sooner. analyze_linkedin_creative_performance shows which creative is carrying the campaign.

Deleting creatives is permanent

delete_linkedin_creative cannot be undone. Pausing is almost always what the user meant. Name what will be lost and ask first.

Reading performance

Performance goes through the router — there is no top-level LinkedIn performance tool. Use {"action": "execute", "tool_name": "get_linkedin_campaign_performance", ...}.

get_linkedin_engagement_metrics covers social actions; analyze_linkedin_wasted_spend finds campaigns spending without converting.

Lead-gen submissions contain real people's names, titles, and emails. Summarize them; don't dump personal data into the conversation unprompted.