From agentkits-marketing
Guides email campaign strategy, automation workflows, deliverability improvements, sequence creation, and performance optimization via open/click rates and A/B testing.
npx claudepluginhub aitytech/agentkits-marketing --plugin agentkits-marketingThis skill uses the workspace's default tool permissions.
Email campaign strategy, automation, and optimization for engagement and conversion.
Creates and optimizes email sequences including welcome, nurture, re-engagement, and lifecycle campaigns with strategies for timing, subject lines, CTAs, and segmentation.
Generates email marketing strategies including sequences, newsletters, automation workflows, deliverability tactics, and copywriting. Useful for drip campaigns, welcome series, lifecycle emails, cold outreach.
Generates complete email marketing strategies—welcome series, nurture, promotion, re-engagement—optimized for Vietnamese market, including templates, automation flows, subject lines, segmentation, A/B tests, KPIs.
Share bugs, ideas, or general feedback.
Email campaign strategy, automation, and optimization for engagement and conversion.
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
Apply email expertise when:
| Type | Purpose | Timing | Frequency |
|---|---|---|---|
| Welcome | Onboard new subscribers | Immediate (<5 min) | Once |
| Nurture | Build trust over time | Drip sequence | 1-2x/week |
| Promotional | Drive sales/signups | Campaign-based | 1-4x/month |
| Transactional | Confirm actions | Triggered | As needed |
| Re-engagement | Win back inactive | 30-90 days inactive | Once per cycle |
| Metric | Acceptable | Good | Excellent |
|---|---|---|---|
| Open Rate | 15-20% | 20-25% | 25%+ |
| Click Rate | 1-2% | 2-5% | 5%+ |
| Click-to-Open | 10-15% | 15-20% | 20%+ |
| Unsubscribe | <1% | <0.5% | <0.2% |
| Bounce Rate | <5% | <2% | <0.5% |
| Spam Complaint | <0.1% | <0.05% | <0.01% |
From: [Name] from [Brand] <email@domain.com>
Subject: [Hook + Benefit] (50 chars optimal)
Preview: [Extends subject curiosity] (90-100 chars)
[Personalized greeting]
[Hook - address pain/desire in first line]
[Value delivery - main content]
[Social proof - testimonial/stat - optional]
[Single CTA button - clear action]
[P.S. - additional hook or urgency]
[Signature with human touch]
| Formula | Example | Best For |
|---|---|---|
| Question | "Still struggling with [pain]?" | Engagement |
| How-to | "How to [achieve outcome] in [time]" | Education |
| Curiosity | "[X] thing [audience] forget about [topic]" | Opens |
| Social Proof | "How [customer] got [result]" | Conversion |
| Urgency | "[X] hours left: [offer]" | Promotions |
| Personal | "{{first_name}}, quick question" | Response |
Welcome Sequence (7 days, 5 emails):
Nurture Sequence (6 weeks):
| Segment Type | Criteria | Use For |
|---|---|---|
| Engagement | Open/click behavior | Re-engagement targeting |
| Interest | Content consumed | Topic personalization |
| Lifecycle | Lead stage | Funnel-appropriate content |
| Demographic | Role, company size | Message customization |
| Behavioral | Website actions | Trigger-based emails |
| Agent | How They Use This Skill |
|---|---|
email-wizard | Sequence design, automation setup |
copywriter | Email copy creation |
lead-qualifier | Segmentation criteria, triggers |
continuity-specialist | Re-engagement strategies |
| Anti-Pattern | Why It's Wrong | Do This Instead |
|---|---|---|
| Buying email lists | Destroys deliverability | Build organic list |
| No segmentation | Irrelevant content = unsubscribes | Segment by behavior |
| Too many CTAs | Confuses reader, dilutes clicks | One primary CTA |
| No unsubscribe | Illegal + spam complaints | Clear, easy unsubscribe |
| Batch and blast | No personalization | Behavior-triggered emails |
crm-workflow.md - Lead lifecycle stages, MQL/SQL definitionssales-workflow.md - Lead scoring thresholds for email triggers/sequence/welcome - 7-day welcome sequence/sequence/nurture - 6-week lead nurture/sequence/re-engage - 21-day win-back/content/email - Email copy creationreferences/sequence-design.md - Email sequence blueprintsreferences/deliverability.md - Getting to inboxreferences/segmentation.md - Audience segmentationreferences/automation.md - Automation workflowsreferences/lead-nurturing-workflows.md - Lead nurturing sequences