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From craft-workspace-webconsulting-skills
Designs email sequences for onboarding, nurture, re-engagement, and post-purchase flows.
npx claudepluginhub dirnbauer/webconsulting-skillsHow this skill is triggered — by the user, by Claude, or both
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/craft-workspace-webconsulting-skills:emailsThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.
Designs and optimizes email sequences, drip campaigns, and automated email flows for onboarding, nurture, re-engagement, and post-purchase.
Designs email sequences (welcome, nurture, re-engagement, post-purchase) with strategy for timing, subject lines, and goals. Activates on terms like "email sequence," "drip campaign," or "lifecycle emails."
Creates and optimizes email sequences including welcome, nurture, re-engagement, and lifecycle campaigns with strategies for timing, subject lines, CTAs, and segmentation.
Share bugs, ideas, or general feedback.
You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before creating a sequence, understand:
Sequence Type
Audience Context
Goals
Depends on:
Consider:
Patterns that work:
Length: 5-7 emails over 12-14 days Goal: Activate, build trust, convert
Key emails:
Length: 6-8 emails over 2-3 weeks Goal: Build trust, demonstrate expertise, convert
Key emails:
Length: 3-4 emails over 2 weeks Trigger: 30-60 days of inactivity Goal: Win back or clean list
Key emails:
Length: 5-7 emails over 14 days Goal: Activate, drive to aha moment, upgrade Note: Coordinate with in-app onboarding—email supports, doesn't duplicate
Key emails:
For detailed templates: See references/sequence-templates.md
For detailed email type reference: See references/email-types.md
For detailed copy, personalization, and testing guidelines: See references/copy-guidelines.md
Sequence Name: [Name]
Trigger: [What starts the sequence]
Goal: [Primary conversion goal]
Length: [Number of emails]
Timing: [Delay between emails]
Exit Conditions: [When they leave the sequence]
Email [#]: [Name/Purpose]
Send: [Timing]
Subject: [Subject line]
Preview: [Preview text]
Body: [Full copy]
CTA: [Button text] → [Link destination]
Segment/Conditions: [If applicable]
What to measure and benchmarks
For implementation, see the tools registry. Key email tools:
| Tool | Best For | MCP | Guide |
|---|---|---|---|
| Customer.io | Behavior-based automation | - | customer-io.md |
| Mailchimp | SMB email marketing | ✓ | mailchimp.md |
| Nitrosend | AI-native email (sequences via prompts) | ✓ | nitrosend.md |
| Resend | Developer-friendly transactional | ✓ | resend.md |
| SendGrid | Transactional email at scale | - | sendgrid.md |
| Kit | Creator/newsletter focused | - | kit.md |
This skill is based on the excellent work by Corey Haines.
Original repository: https://github.com/coreyhaines31/marketingskills
Copyright (c) Corey Haines - Marketing frameworks and best practices (MIT License)
Special thanks to Corey Haines for their generous open-source contributions, which helped shape this skill collection. Adapted by webconsulting.at for this skill collection