From claude-ads
Analyzes TikTok Ads campaigns via 28-check audit covering creative quality, tracking, bidding, structure, and TikTok Shop. Computes health score (0-100) and generates action plan with benchmarks.
npx claudepluginhub agricidaniel/claude-ads --plugin claude-adsThis skill uses the workspace's default tool permissions.
1. Collect TikTok Ads data (Ads Manager export, Pixel/Events API status)
Guides TikTok Ads setup, optimization, management including ad formats, creative best practices, targeting, Pixel/Events API tracking, bidding, and checklists for young demographics.
Audits ad creatives across Google, Meta, LinkedIn, TikTok, and Microsoft for copy, video, image quality, format diversity, fatigue, and platform compliance. Provides production priorities.
Manages Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads campaigns via natural language. Automates keyword research, budget optimization, ROAS tracking, wasted spend analysis, and reporting.
Share bugs, ideas, or general feedback.
ads/references/tiktok-audit.md for full 28-check auditads/references/benchmarks.md for TikTok-specific benchmarksads/references/platform-specs.md for creative specificationsads/references/scoring-system.md for weighted scoring algorithmTikTok is a creative-first platform. Unlike Google/Meta where targeting and bidding drive most performance, TikTok success depends primarily on creative quality.
All critical text, logos, and CTAs must be within the safe zone:
┌──────────────────────┐
│ UNSAFE (status) │ Y: 0-150px
├──────────────────────┤
│ │UNSA│
│ │FE │
│ SAFE ZONE │icon│ X: 40-940px
│ 900×1320px │ │ Y: 150-1470px
│ │ │
│ │ │ Right 140px: like/comment/share
├──────────────────────┤
│ UNSAFE (caption) │ Y: 1470-1920px
└──────────────────────┘
If e-commerce, evaluate TikTok Shop setup:
Mandatory for all Shop Ads since July 2025. Evaluate:
AI-powered creative variations generated from product URLs.
| Setting | Value |
|---|---|
| CPM | 40-60% cheaper than Meta |
| Spark Ads CTR | ~3% (vs ~2% standard) |
| Smart+ adoption | 42% of advertisers |
| Smart+ ROAS | 1.41-1.67 |
| Shop CVR | >10% |
| Available markets | 11 countries (US, UK, ID, MY, PH, SG, TH, VN, JP, KR, BR) |
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| CTR (in-feed) | ≥1.0% | 0.5-1.0% | <0.5% |
| Creatives per ad group | ≥6 | 3-5 | <3 |
| Video watch time | ≥6s | 3-6s | <3s |
| Learning conversions | ≥50/week | 30-50/week | <30/week |
| Daily budget | ≥50x CPA | 20-49x CPA | <20x CPA |
| Creative age (declining) | <7 days | 7-14 days | >14 days |
TikTok Ads Health Score: XX/100 (Grade: X)
Creative Quality: XX/100 ████████░░ (30%)
Technical Setup: XX/100 ██████████ (25%)
Bidding & Budget: XX/100 ███████░░░ (20%)
Structure: XX/100 █████░░░░░ (15%)
Performance: XX/100 ████████░░ (10%)
TIKTOK-ADS-REPORT.md: Full 28-check findings with pass/warning/fail