From claude-ads
Analyzes Microsoft/Bing Ads accounts with 24-check audit covering technical setup, syndication, bidding, campaigns, creatives, settings, Copilot integration, and Google import validation. Generates health score and action plan.
npx claudepluginhub agricidaniel/claude-ads --plugin claude-adsThis skill uses the workspace's default tool permissions.
1. Collect Microsoft Ads data (account export, UET tag status, import results)
Evaluates Google Ads campaigns (Search, Performance Max, Display, YouTube, Demand Gen) via 80 checks on conversion tracking, wasted spend, account structure, keywords, ads, and settings.
Manage ad campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads via Adspirer MCP server. Analyze performance, research keywords, create campaigns, optimize budgets.
Guides Google Ads campaign setup, structure, keyword targeting, competitor bidding, and optimization for PMF testing and conversion-driven goals.
Share bugs, ideas, or general feedback.
ads/references/microsoft-audit.md for full 24-check auditads/references/benchmarks.md for Microsoft-specific benchmarksads/references/scoring-system.md for weighted scoringMost Microsoft Ads accounts start as Google Ads imports. Critical validation:
Microsoft's AI assistant creates unique ad opportunities:
These features are exclusive to Microsoft Ads; evaluate adoption:
| Feature | Description | Priority |
|---|---|---|
| CTV Ads | Netflix, Max, Hulu, Roku, discovery+. 30-second non-skippable. | Medium |
| Multimedia Ads | Image-rich search ads with visual elements | Medium |
| Action Extension | CTA button directly in search ad | Medium |
| Filter Link Extension | Filterable category links in ad | Low |
| LinkedIn Profile Targeting | Target by company, industry, job function | High (B2B) |
| Copilot Chat Placement | Ads within Copilot conversations | High |
| Auto-generated RSA | Enabled by default Jan 2026, 5% CTR increase | Medium |
| 9:16 Vertical Video | Vertical video ads (Apr 2025), 90-second max duration | Medium |
Microsoft Ads reach a distinct audience:
Ad copy optimization for this audience:
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| CTR (Search) | ≥2.83% | 1.5-2.83% | <1.5% |
| CPC (Search) | ≤$1.55 | $1.55-2.50 | >$2.50 |
| CPC vs Google | 20-40% lower | 10-20% lower | Same or higher |
| CVR vs Google | Within 20% | 20-50% lower | >50% lower |
| Impression share (brand) | ≥80% | 60-80% | <60% |
Microsoft Ads Health Score: XX/100 (Grade: X)
Technical Setup: XX/100 ████████░░ (25%)
Syndication: XX/100 ██████████ (20%)
Structure: XX/100 ███████░░░ (20%)
Creative: XX/100 █████░░░░░ (20%)
Settings: XX/100 ████████░░ (15%)
MICROSOFT-ADS-REPORT.md: Full 24-check findings with pass/warning/fail