From claude-ads
Analyzes LinkedIn Ads for B2B advertising with 27 checks on technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Computes health score, assesses Thought Leader Ads and ABM, generates action plan.
npx claudepluginhub agricidaniel/claude-ads --plugin claude-adsThis skill uses the workspace's default tool permissions.
**Terminology note (Oct 2025):** Campaign Groups are now called Campaigns, and
Guides LinkedIn Ads setup, targeting, optimization, and management in Campaign Manager for B2B professional audiences.
Creates LinkedIn ad campaigns, writes sponsored content, defines professional audiences, plans B2B budgets. Useful for LinkedIn Ads, Campaign Manager, lead gen, retargeting.
Audits and optimizes paid ad campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, and Apple Ads using 250+ checks, scoring, parallel agents, industry templates, and AI creative generation.
Share bugs, ideas, or general feedback.
Terminology note (Oct 2025): Campaign Groups are now called Campaigns, and Campaigns are now called Ad Sets. This skill uses the new terminology.
ads/references/linkedin-audit.md for full 27-check auditads/references/benchmarks.md for LinkedIn-specific benchmarksads/references/scoring-system.md for weighted scoringThought Leader Ads use employee/executive personal posts as sponsored content. Non-employee members eligible since March 2025. 2-5x higher engagement than standard Sponsored Content.
Evaluate:
| Format | Key Metric |
|---|---|
| Document Ads | 7.00% engagement rate |
| Conversation Ads | 50-60% open rate |
Note: EU Sponsored Messaging (InMail/Conversation Ads) discontinued since Jan 2022.
Expert consensus is OFF. Quality is poor, and it dilutes campaign performance data. Disable LinkedIn Audience Network unless specifically testing with isolated budget.
For B2B Enterprise accounts:
| Setting | Value |
|---|---|
| Minimum audience size | 500 (for ads to run) |
| Lead Gen Form CVR benchmark | 13% |
| TLA CPC range | $2.29-$4.14 |
| Standard SC CPC | $13.23 average |
| Hierarchy rename | Oct 2025 (Campaign Group → Campaign → Ad) |
| Predictive Audiences | Replaced Lookalikes Feb 2024 |
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| CTR (Sponsored Content) | ≥0.44% | 0.30-0.44% | <0.30% |
| CPC (average) | ≤$7.00 | $7-10 | >$10.00 |
| Lead Gen CVR | ≥10% | 5-10% | <5% |
| Message frequency | ≤1/30 days | 1/15-30 days | >1/15 days |
| TLA budget share | ≥30% | 15-30% | <15% |
LinkedIn Ads Health Score: XX/100 (Grade: X)
Technical Setup: XX/100 ████████░░ (25%)
Audience: XX/100 ██████████ (25%)
Creative: XX/100 ███████░░░ (20%)
Lead Gen: XX/100 █████░░░░░ (15%)
Budget & Bidding: XX/100 ████████░░ (15%)
LINKEDIN-ADS-REPORT.md: Full 27-check findings with pass/warning/fail