From claude-ads
Generates structured campaign concepts, messaging pillars, and copy briefs for paid ads from brand-profile.json and optional audit results. Outputs campaign-brief.md for ad workflows.
npx claudepluginhub agricidaniel/claude-ads --plugin claude-adsThis skill uses the workspace's default tool permissions.
Generates structured campaign concepts and platform-specific copy from your brand
Generates platform-specific ad copy for Google Ads, Meta, X, LinkedIn, and email from brand voice and messaging. Produces A/B variants respecting character limits and conventions. Useful for marketing campaigns.
Brainstorms ad concepts combining messaging angles (Problem, Solution, Comparison, Proof, Curiosity), formats, visual styles via market awareness and sophistication frameworks. For campaigns, A/B testing, creative briefs.
Generates and iterates high-performing ad creatives—headlines, descriptions, variations—for Google Ads, Meta, LinkedIn from scratch or performance data.
Share bugs, ideas, or general feedback.
Generates structured campaign concepts and platform-specific copy from your brand
profile and optional audit data. Outputs campaign-brief.md for use by /ads generate.
| Command | What it does |
|---|---|
/ads create | Full campaign brief → campaign-brief.md |
/ads create --platforms meta google | Brief for specific platforms only |
/ads create --objective leads | Brief optimized for lead generation |
Look for brand-profile.json in the current directory.
"I don't see a brand-profile.json in this directory. Would you like to:
- Run
/ads dna <url>first to extract brand DNA automatically- Describe your brand manually (I'll create a basic profile from your description)"
If the user chooses manual, collect:
Look for ADS-AUDIT-REPORT.md or any *-audit-results.md in the current directory.
/ads audit for weakness-targeted concepts."If --platforms or --objective flags were provided in the command, use those values
and skip the corresponding questions below.
Ask (combine into one message; omit any already provided via flags):
Read ads/references/copy-frameworks.md and recommend a framework based on
campaign goal + platform + audience temperature:
| Framework | Best For |
|---|---|
| AIDA (Attention, Interest, Desire, Action) | Cold audiences, awareness campaigns |
| PAS (Problem, Agitate, Solve) | Pain-point products, problem-aware audiences |
| BAB (Before, After, Bridge) | Transformation offers, coaching, fitness |
| 4P (Promise, Picture, Proof, Push) | Direct response, high-intent audiences |
| FAB (Features, Advantages, Benefits) | Product-focused, comparison shoppers |
| Star-Story-Solution | Brand storytelling, warm audiences |
Include the selected framework name in campaign-brief.md for the copy-writer agent.
Agents must run sequentially; copy-writer reads the file that creative-strategist
writes, so running them in parallel creates a race condition on campaign-brief.md.
Step 5a; Spawn creative-strategist (Task tool):
This agent creates campaign-brief.md and writes the strategic sections:
## Brand DNA Summary, ## Campaign Concepts, ## Image Generation Briefs, ## Next Steps.
Additional instructions for creative-strategist:
skills/ads-plan/assets/ecommerce-creative.md
and select the appropriate creative playbook (Product Launch, Sale/Promotion,
Seasonal, Retargeting, Brand Awareness)Wait for creative-strategist to fully complete before continuing.
Step 5b; Spawn copy-writer (Task tool):
After creative-strategist completes, spawn copy-writer. It reads the existing
campaign-brief.md and appends the ## Copy Deck section with platform-specific
headlines, primary text, and CTAs.
Additional instructions for copy-writer:
ads/references/copy-frameworks.md and apply the selected framework
structure to all ad copyWait for copy-writer to complete before proceeding to Step 6.
After both agents complete, confirm campaign-brief.md exists and is complete.
Present a summary to the user:
✓ campaign-brief.md generated
Summary:
Concepts: [N] campaign concepts created
Platforms: [list]
Copy deck: Headlines, primary text, and CTAs for each concept × platform
Image briefs: [N] image generation briefs ready
Next steps:
1. Review campaign-brief.md and adjust any messaging
2. Run `/ads generate` to produce AI images from the briefs
3. Upload copy and assets to your ad platforms
The following section headings are a parsing contract; agents downstream depend on these exact heading names.
# Campaign Brief: [brand_name]
**Generated:** [date]
**Website:** [website_url]
**Platforms:** [comma-separated list]
**Objective:** [objective]
**Concepts:** [N]
## Brand DNA Summary
[3-sentence synthesis of brand-profile.json: voice, visual identity, target audience]
## Audit Context
[If audit data found: top 3 weaknesses being addressed]
[If no audit data: "No audit data; run /ads audit for weakness-targeted concepts"]
## Campaign Concepts
### Concept 1: [Name]
**Hypothesis:** [why this will work; 1 sentence]
**Primary Message:** [core message; 1 sentence]
**Tone:** [voice reading from brand-profile.json]
**Visual Direction:** [2-3 sentences describing imagery]
**Target Platforms:** [platforms and rationale]
**CTA:** [call to action text]
**Addresses:** [audit finding or "general brand awareness"]
### Concept 2: [Name]
[same structure]
[repeat for all concepts]
## Copy Deck
[appended by copy-writer agent; headlines, primary text, CTAs per concept per platform]
## Image Generation Briefs
### Brief 1: [Concept Name]: [Platform]
**Prompt:** [exact generation prompt]
**Dimensions:** [WxH]
**Safe zone notes:** [constraint or "None"]
### Brief 2: [Concept Name]: [Platform]
**Prompt:** [exact generation prompt]
**Dimensions:** [WxH]
**Safe zone notes:** [constraint or "None"]
[one brief per concept × platform combination]
## Next Steps
1. Review all concepts and select which to move forward with
2. Run `/ads generate` to produce images from the briefs above
3. Adjust CTAs and offers in the copy deck for your specific promotion
4. Upload final assets to your ad platform managers
For Meta campaigns: recommend diverse creative concepts (different motivators, visual styles, messaging angles) to maximize Andromeda retrieval. Similarity Score >60% between ads triggers clustering and suppression.
Verify platform character limits are current. Meta reduced headline display length on mobile in 2025.