tigerdata-marketing-skills

Write marketing content in TigerData's brand voice with full context on our audience, positioning, and terminology. Use this skill whenever the user asks to write blog posts, articles, landing page copy, email campaigns, social posts, one-pagers, case studies, or any marketing content. Also trigger when the user mentions brand voice, tone, writing style, ICP, target audience, or asks for on-brand writing. Even if the user just says 'write something about [topic]' without specifying brand voice, use this skill — all marketing content should be on-brand.

Produce a complete, publication-ready Tiger Data customer case study (.docx) from a customer interview transcript. Generates an embedded architecture diagram, writes WABL-compliant copy in the Tiger Data Community Member Spotlight format, and produces a 5-quote pull quote table for editorial and social use. MANDATORY TRIGGERS: write a case study, draft a case study, build a case study, turn this interview into a case study, create a case study from this transcript, case study from interview, write up this customer story, draft customer story, write this up as a case study, customer spotlight, community member spotlight. Also trigger when the user shares a transcript or interview doc alongside example case study copy and asks to produce written content from it. If the user says 'use the case study prep doc and transcript', this skill should run.

Create Tiger Data case study interview prep documents. Gathers customer information via DM to the @eon Slack bot and user-provided Google Docs, then aligns all known information against the 8 standard Tiger Data Case Study Questions, producing a .docx with status ratings (Complete/Partial/Missing), draft answers, gap analysis, a 30-minute interview guide, and draft pull quotes. MANDATORY TRIGGERS: case study, interview prep, case study prep, customer story, customer interview, case study questions, ClickHouse takeout, competitive win story. Use when the user asks to prepare for a customer case study interview, create a case study prep doc, or align existing customer notes against the Tiger Data case study questions template.

Execute the Tiger Data case study publishing workflow. Steps: (1) update Customer Social Proof spreadsheet, (2) add Google Slides case study slide, (3) draft LinkedIn post, (4) draft X post, (5) fill AWS Partner Portal form, (6) fill and submit swag order form. Asks which steps are needed before starting — not every publication needs all 6. Always ask for explicit permission before any external action (submitting a form, sending a message, clicking publish). TRIGGER whenever the user says: publish a case study, run the case study publishing workflow, do the publishing steps, case study publishing, post the case study, submit the case study, run publishing, go through the publishing checklist, new case study to publish, or hands Claude a filled-in intake form and says something like 'ok, run it' or 'go ahead.' Also trigger when the user asks to resume or pick up from a specific numbered publishing step.

Analyze Microsoft Clarity CSV exports (clicks and scroll depth) for any webpage. Use when the user provides Clarity click or scroll CSV files, or mentions 'Clarity data,' 'Clarity export,' 'scroll depth,' 'click heatmap,' 'heatmap data,' 'heatmap analysis,' 'page performance,' 'page engagement,' 'CRO,' 'conversion rate optimization,' 'where are users clicking,' 'where do users drop off,' 'scroll drop-off,' 'bounce analysis,' 'user behavior analysis,' or 'what's working on this page.' Produces structured CRO analysis with scroll curves, click behavior rankings, key findings, and actionable recommendations — plus an optional Slack-ready summary.