marketing-skills

Defines and maintains consistent brand communication across all marketing materials. This skill should be used when creating new marketing content, auditing existing materials for voice consistency, onboarding team members to brand guidelines, or when content sounds generic or "off-brand."

Repurposes single content pieces into multiple formats for maximum distribution while maintaining brand voice. This skill should be used when maximizing ROI from pillar content, filling content calendars efficiently, reaching audiences across multiple platforms, or when creating original content for every channel feels unsustainable.

Writes high-converting landing pages and sales copy using proven page architecture and persuasion principles. This skill should be used when creating sales pages, landing pages, product pages, or any copy designed to drive immediate action like purchases, sign-ups, or bookings.

Creates automated email sequences for every stage of the customer journey including welcome, nurture, conversion, and launch flows. This skill should be used when building automated email flows, launching products, improving email-driven conversions, or onboarding new customers.

Content planning framework using the 6 Circles Method for identifying high-value topics without paid SEO tools. This skill should be used when building content strategy from scratch, planning quarterly content calendars, finding content gaps, or when unsure what to write about next.

Creates high-converting lead magnets with compelling hooks, strategic format selection, and validation frameworks. This skill should be used when building email lists, launching new products, creating content upgrades, or when current opt-in rates are below 15-20%.

Creates engaging newsletters using 9 proven formats for recurring audience engagement. This skill should be used when launching a newsletter, improving open and click rates, varying content to prevent subscriber fatigue, or when existing newsletters feel stale or generic.

Diagnoses marketing needs and sequences appropriate skills for comprehensive campaigns. This skill should be used when unsure which marketing skill to use, planning multi-step marketing campaigns, creating integrated marketing strategies, or when a project spans multiple marketing disciplines.

Discovers differentiated market positioning using 8 proven frameworks. This skill should be used when launching a new product or service, entering competitive markets, refreshing stale positioning, or when current messaging sounds like every other competitor.

Creates search-optimized articles that rank well and read naturally for humans. This skill should be used when writing blog posts, pillar content, guides, or any content where organic search traffic is a goal - balancing search engine requirements with genuine reader value.