builder-growth

Use before any AI product messaging ships externally. Audits capability claims for accuracy, quantified claims for evidence, and "AI" labels for specificity. Blocks "10x productivity" without measurement and "AI-powered" without definition.

Use before any external-facing copy ships. Applies three tests — "so what?", "who cares?", and "why now?" — to every claim in the copy. Blocks "it explains what we do" completions.

Use before running any growth experiment — pricing test, copy variant, onboarding flow, feature gate — that will inform a ship/no-ship decision. All six elements must be defined before the test starts. Blocks "we'll run it for a while and see" completions.

Use before beginning any conversion rate optimisation effort. Requires the leak to be identified and root-caused before any solution is proposed. Blocks "let's improve our conversion rate" without knowing which step breaks.

Use before any marketing copy is written for a product, feature, or campaign. Requires a clear category, a specific audience, and a differentiated claim — verified against the "so what?" test — before any copy is produced. Blocks "we'll develop the messaging as we write" completions.