marketing

Apply proven copywriting frameworks (AIDA, PAS, FAB) to ad copy, email subject lines, landing pages, product descriptions. Use when user asks for "copywriting help", "write ad copy", "improve this headline", "subject line ideas", or shares draft copy asking for feedback. Triggers on copy-quality questions, NOT on broader marketing strategy or content planning (use other marketing sub-skills for those).

Apply proven structural templates for landing page copy, email marketing, and social media (LinkedIn / Twitter). Use when user needs to STRUCTURE content (not just write a single line). Triggers on "landing page structure", "email outline", "LinkedIn post template", "tweet thread format", or "what should this page/email/post say from top to bottom".

Channel-by-channel growth playbooks for B2B SaaS and Consumer apps. Use when user asks about acquisition, growth, "how to get users", "what marketing channel", "growth ideas", or strategic GTM (go-to-market) questions. NOT for tactical copywriting (use marketing:copywriting) or for landing page tweaks (use marketing:conversion).

Landing page conversion audit + checklist + copywriting rules to lift signup/click-through. Use when user shares a landing page, asks "why isn't this converting", "improve my landing page", "audit my CTA", or shows analytics asking what to change.

SEO content strategy - keyword research framing, search intent matching, content brief templates. Use when user asks "how to rank", "SEO strategy", "keyword research", "content brief", "what to write to rank for X", or needs a structured content piece optimized for organic search.