Skill

seo

SEO content strategy - keyword research framing, search intent matching, content brief templates. Use when user asks "how to rank", "SEO strategy", "keyword research", "content brief", "what to write to rank for X", or needs a structured content piece optimized for organic search.

npx claudepluginhub polarislt0710/claude-skills-hugo --plugin marketing

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SEO that converts in 2026 = answer search intent better than the top result, with original credibility.

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Last CommitMay 7, 2026

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SEO Content Framework

SEO that converts in 2026 = answer search intent better than the top result, with original credibility.

Keyword strategy by funnel stage

Stage	Pattern	Examples
Top of funnel (TOFU)	Problem + what / why / how	`"why is my CSS broken"`, `"how to debug API 500"`
Middle of funnel (MOFU)	Best [solution category] for [use case]	`"best monitoring tool for django"`, `"alternatives to splunk"`
Bottom of funnel (BOFU)	[Product] vs [Competitor], [Product] review, [Product] pricing	`"datadog vs new relic"`, `"sentry pricing"`

Match content type to stage:

TOFU → guide / tutorial / explainer (educational, link-magnet)
MOFU → comparison / listicle / round-up (decision support)
BOFU → product page / case study / pricing (conversion)

Content brief template

TARGET KEYWORD:    [primary kw + 2-3 supporting]
SEARCH INTENT:     [informational / commercial / transactional / navigational]
TARGET READER:     [persona — what role + what problem]
CONTENT ANGLE:     [why YOUR take is different — original data, deeper reporting, contrarian]
WORD COUNT:        [match top 3 SERP results, ±20%]

KEY SECTIONS:
  1. [H2]            [what to cover, why]
  2. [H2]            ...
  3. [H2]            ...

INTERNAL LINKS:    [3-5 related pieces in your content cluster]
EXTERNAL LINKS:    [authoritative sources to cite — NOT competitors]
SCHEMA:            [Article, FAQPage, HowTo — pick correct type]
CTA:               [next step matching funnel stage]

What actually moves rankings (in order)

Match search intent — the #1 result solves what the searcher actually wants.
Topical authority — cluster of related content > one isolated post.
First-hand experience / original data — "I tested 12 of these" > paraphrasing other articles.
Internal linking — connect related content with descriptive anchor text.
Backlinks — earned through real value, not bought / spammed.
Technical SEO — fast, indexable, structured data — table stakes, not differentiator.
Word count / keyword density — minor effects, last priority.

Avoid

Keyword stuffing (Google detects, penalizes)
Spinning / paraphrasing competitor content
Thin content masquerading as comprehensive
Targeting keywords with no commercial intent if the goal is revenue