mercury

Run the full Mercury pipeline — briefing, competitive landscape, sitemap, and meeting pack

Run stage 1 — consultant briefing with benchmarks, website audit, and gap analysis

Run stage 2 — competitive landscape comparing the client to sector peers

Run stage 4 — meeting pack with agenda, pre-read, and facilitator guide

Run the full Mercury Strategy pipeline — brief, crawl, and findings in sequence

Run the Mercury Strategy briefing stage — company identity, benchmarks, situational awareness, and website inventory

Run the Mercury Strategy site discovery stage — four-source structured crawl producing a page-level evidence pack

Run the Mercury Strategy synthesis stage — archetype checks, audience assessment, and strategic findings

---

Run stage 3 — sitemap recommendation grounded in Playbook and peer evidence

Renders branded Mercury documents from structured audit data. Use this skill whenever you need to produce a Word document, PowerPoint presentation, or markdown report from Mercury audit findings. Triggers on: generate a document, create a report, make a presentation, export findings, render results, produce a deck, write up the audit. Also trigger when the sector-intelligence skill has completed an audit and the user wants output in any document format. This skill owns the visual layer — it takes structured findings (strengths, gaps, benchmarks, talking points) and produces branded, professional documents. The sector-intelligence skill owns the analysis; this skill owns the rendering.

Prepare IDX consultants for client engagements — from initial research through to a structured stakeholder meeting. Runs four stages: consultant briefing, competitive landscape, sitemap recommendation, and meeting pack. Each stage produces a markdown report with classified findings and an evidence-backed citation register. Invoke via /mercury:brief, /mercury:compete, /mercury:sitemap, /mercury:meeting, or /mercury:all to run the full pipeline. Triggers on phrases like: brief me on, prepare for meeting, audit this company, competitive landscape, compare to peers, sitemap recommendation, meeting pack, prepare a pitch.

Mercury Strategy collection stage 1 — company identity, benchmark check, situational awareness, and website inventory. Use when the consultant runs /ms-brief. This stage collects only. It produces no findings, no evaluations, and no recommendations.

Mercury Strategy collection stage 2 — four-source site discovery, section classification, content scraping, negative verification, and site structure output. Use when the consultant runs /ms-crawl. This stage collects only. It produces no findings, no evaluations, and no recommendations.

Mercury Strategy reasoning stage 3 — archetype matching, audience analysis, elevation to strategic implications, and structured findings output. Use when the consultant runs /ms-findings. This stage makes no tool calls after evidence loading. It reasons over pre-collected evidence only.