comms-strategy

Deep audience research — build complete audience portraits with demographics, psychographics, media behaviours, cultural codes, and insight.

Analyze and decode a client brief — extract the strategic platform, surface gaps, generate clarifying questions, and produce a briefing document ready for the team.

Build a complete integrated campaign architecture — concept, PESO channel mix, phased activation plan, timeline, and budget framework.

Crisis communication planning — scenario mapping, response protocols, holding statements, and escalation procedures.

Define a communications measurement framework — KPIs by funnel level and PESO channel, baselines, targets, and reporting templates.

Media and competitive monitoring — track press coverage, share of voice, competitor communications, and emerging issues in real time.

Develop a compelling new business pitch — prospect research, strategic diagnosis, pitch narrative, fee structure, and presentation architecture.

Run a full autonomous strategy sprint — brief in, complete 8-document strategy package out. Chains all 8 strategy skills in sequence with one human checkpoint to validate strategic direction before messaging begins.

Agency onboarding — set up your agency profile, client portfolio, and working preferences. Run once to unlock all comms-strategy capabilities.

Build a full integrated communications strategy — from brief to annual plan, covering audience, messaging, channels, phasing, and measurement.

Use this agent after running /comms:brief to synthesize brief analysis outputs into a clean, client-ready Strategic Platform and a prioritised question list for the next client meeting. Triggers on "synthesize the brief", "finalize the strategic platform", "prepare client meeting questions", or after any client brief analysis completes.

Use this agent to generate a weekly intelligence digest — scanning all active campaigns, tracking media coverage, monitoring competitor activity, and flagging emerging issues. Triggers on "weekly intelligence", "what happened in the media this week", "monitor our campaigns", "competitive update", "what are competitors doing", or every Monday morning.

Use this agent to assemble a complete pitch deck outline after running /comms:pitch — consolidating research, diagnosis, recommendation, and commercial proposal into a slide-by-slide structure with design direction and presenter talking points. Triggers on "assemble the pitch deck", "build the pitch", "prepare the deck", "pitch structure", or after /comms:pitch completes.

Use this agent to run a full autonomous strategy sprint — from client brief to a complete 8-document strategy package. Triggers on "run the full strategy sprint", "brief to strategy", "autonomous strategy", "strategy package for [client]", "sprint [client name]", or when the user runs /comms:sprint.

Use this skill when the user asks to "define our audience", "who are we talking to", "audience research", "build an audience portrait", "public cible", "portrait d'audience", "audience intelligence", "buyer persona", "segment our audience", or "who should we target". Also trigger when a brief defines an audience by demographics only (e.g. "women 25-45") — this always needs deepening. Builds complete audience portraits including B2B buying committees, psychographic segmentation by motivation (not characteristics), functional vs identity insight, and behavioral drivers. Feeds message-architecture, campaign-strategy, and media-landscape.

Use this skill when the user asks about "why do people really buy", "behavioral insight", "cognitive bias", "System 1", "System 2", "how does this land psychologically", "psycho-logic", "mental availability", "distinctive assets", "framing", "anchoring", "loss aversion", "signalling", "satisficing", "the real why", "subconscious drivers", "decision architecture", "biais cognitifs", "disponibilité mentale", "ancrage", "aversion aux pertes", or "pourquoi les gens achètent vraiment". Apply this skill proactively whenever audience motivations, message effectiveness, or buying behaviour is being analysed — especially when a brief assumes rational consumer behaviour.

Use this skill when the user asks about "brand voice", "tone of voice", "audit our communications", "define our voice", "charte éditoriale", "voix de marque", "brand personality", "TOV audit", "our communications feel inconsistent", or "we don't sound like ourselves". Also trigger when brand samples contain regulated-sector language (medical, financial, legal, pharmaceutical) — these require an industry constraints layer. Produces a Brand Voice Charter with sector-specific adaptations and crisis voice protocol.

Use this skill when the user wants to "analyze a brief", "decode the brief", "build a strategic platform", "what does the client want", "brief analysis", "analyse le brief", or "extract the comms strategy from a brief". Also trigger whenever a brief arrives unstructured, is missing KPIs, sets an audience as broad demographics, or sets objectives without budget calibration. Detects brief pathologies, decodes B2B and B2C briefs, always produces a Strategic Platform + Brief Interrogation.

This skill should be used when the user asks to "build a campaign strategy", "campaign architecture", "design an integrated campaign", "stratégie de campagne", "plan de campagne", or "campaign brief". Designs integrated multi-channel campaign architectures with PESO channel mix, phased activation plans, and measurement frameworks.

Use this skill when the user asks about "KPIs", "measurement framework", "how do we measure success", "comms ROI", "indicateurs de performance", "tableau de bord", "campaign measurement", "what metrics should we track", "is our PR working", "attribution", or "reporting dashboard". Also trigger when a brief sets vague objectives like "increase awareness" without defining baselines, targets, or measurement methodology. Always produce targets benchmarked against sector norms, not invented aspirationally.

Use this skill when the user asks about "competitor comms", "share of voice", "what are competitors saying", "competitive monitoring", "veille concurrentielle", "analyse concurrentielle", "white space analysis", "what territory is taken", "how do we differentiate", or "what should we NOT say because competitors own it". Output always ends with Strategic Implications directly linked to the client brief — not generic observations.

Use this skill when the user asks about "crisis plan", "crisis scenario", "reputation risk", "crisis comms", "plan de crise", "communication de crise", "gestion de crise", "what if", "worst case scenario", "what could go wrong", "product recall", "data breach communications", or "reputational threat". Designs crisis communication playbooks with risk mapping, sector-specific protocols, holding statements, audience sequencing, and escalation procedures. For food, pharma, finance, or tech — apply the relevant sector playbook, not a generic one.

Use this skill when the user asks to "map the media landscape", "media analysis", "who are the key journalists", "PESO media map", "paysage médiatique", "carte des médias", "which channels should we use", "media mapping", "who should we pitch", "press strategy", "which journalists cover X", or "what's our PR angle". Also trigger when a campaign brief selects channels without justification, or when earned media strategy is missing a 'why the press will cover this' hook. Mandatory output includes an Earned Media Hook template per target publication tier.

Use this skill when the user asks about "messaging architecture", "key messages", "message hierarchy", "what should we say", "message house", "architecture de messages", "messages clés", "brand narrative", "what is our story", "copy platform", or "messaging framework". Also trigger when messages feel generic ("simple, transparent, innovative"), when a brand is having trouble articulating its difference, or when multiple teams are producing inconsistent communications. Builds a hierarchical messaging system with a built-in slop guard and insight-to-message bridge.

This skill should be used when the user asks to 'organize agency files', 'set up PARA', 'structure my workspace', 'organize my briefs and campaigns', 'triage my inbox', or 'clean up my data folder'.

This skill should be used when the user asks for a "stakeholder map", "who are the stakeholders", "stakeholder analysis", "key audiences", "cartographie des parties prenantes", or "mapping des audiences". Identifies and prioritises all stakeholders by influence and interest, producing engagement strategies per group.

2 hooks across 2 events