GTM Engine

GTM Engine

GTM Engine turns Claude Code into your sales team. Eight opinionated slash-command skills that run your entire go-to-market motion — pipeline tracking, daily rituals, call analysis, lead scoring, cold outreach — all from your terminal.

Built for 0-to-1 founders doing sales for the first time.

Without GTM Engine

• You forget to follow up with prospects because nothing tracks it
• Pipeline lives in your head or a messy spreadsheet
• Every discovery call ends with vague "let's circle back" and no structured analysis
• Cold emails take 30 minutes each and sound like every other SaaS pitch
• You don't know if a lead is worth pursuing until you've wasted 3 calls on them
• No daily system — you work on whatever feels urgent, not what moves deals

With GTM Engine

Skill	Role	What It Does
/setup	Onboarding	Interactive wizard: company context → Linear CRM → ICP definition → persona mapping → messaging
/good-morning	Chief of Staff	Daily briefing: calendar, pipeline, tasks, 3+2 plan, team audit, overdue alerts
/good-night	Chief of Staff	EOD wrap-up: score today's tasks, sync call recordings, plan tomorrow's 3+2, draft EOD message
/analyse-call	Sales Coach	Apply 15 frameworks to any call transcript — positioning, commitment scoring, discovery quality, next steps
/validate-lead	Research Analyst	Score any company against your ICP in 30 seconds — web research, no-go rules, tier classification
/cold-email	Outreach Writer	Signal-based cold emails that lead with pain, not features. Gets better with every feedback loop.
/whats-new	Release Manager	After git pull, shows what changed and offers to update your skills
/sync-calls	Call Librarian	Sync recordings from any call tool (Fathom, Fireflies, Otter, Grain), save formatted transcripts

Demo: A Typical Day

Morning:
  /good-morning
  → Calendar: 2 calls today (Acme discovery, Beta demo)
  → Pipeline: 3 deals in POC, 1 in Agreement
  → Today's 3+2: 3 meaningful (follow-up Acme, prep Beta demo, cold email batch) + 2 light (update CRM, review outreach)
  → Streak: 5 days with 3/3 meaningful ✓

After a call:
  /analyse-call my-context/call-transcripts/acme_mar13_discovery.md
  → ICP Fit: Core (5/6)
  → Commitment Scorecard: Engagement 3, Problem 2, Timeline 1, Resources 1 — Words ahead of Actions
  → Discovery Quality: Good questions on pain, missed budget qualification
  → Next steps: "Send case study, book technical deep-dive, ask about timeline"
  → "Want me to create these as Linear tasks?" → Yes

Lead comes in:
  /validate-lead "Nexus Corp" https://jobs.lever.co/nexus/qa-engineer
  → Score: 4/6 (Broader ICP)
  → Verdict: "Go ahead with caveats — no web app confirmed yet"
  → "Any feedback?" → "Actually they have a web dashboard, I checked" → Saved to learnings

Cold outreach:
  /cold-email "Nexus Corp, hiring QA engineer, 50-person B2B SaaS, builds supply chain software"
  → Subject: your qa engineer listing
  → 5-sentence email leading with their specific pain
  → "Want me to save feedback?" → "Too formal, more casual" → Saved to learnings

Evening:
  /good-night
  → 3+2 Score: Meaningful 3/3, Light 2/2
  → Streak: 6 days ✓
  → Tomorrow's 3+2 planned and tagged in Linear

This is not a prompt pack.

It's an operating system for founders who are figuring out sales.

The skills don't just generate text — they read your config, query your Linear pipeline, apply frameworks to real transcripts, score leads against your actual ICP, and create follow-up tasks with due dates. They improve themselves over time through feedback loops.

The 3+2 daily system forces intentionality. Every night you pick 3 meaningful tasks (moves deals forward) and 2 light tasks (keeps things running). Every morning you confirm. Every night you score. Your streak tracks consistency.

Installation

Option A: Install as a Claude Code plugin (recommended)

/plugin marketplace add himanshusaleria/gtm-engine
/plugin install gtm-engine@gtm-engine-marketplace

Skills are then invoked with the plugin prefix (e.g. /gtm-engine:good-morning). You still need a local clone for your config, frameworks, and context files:

git clone https://github.com/himanshusaleria/gtm-engine.git
cd gtm-engine

Option B: Clone and copy skills manually

git clone https://github.com/himanshusaleria/gtm-engine.git
cd gtm-engine

# Install all skills to Claude Code
for skill in skills/*/; do
  cp -r "$skill" ~/.claude/skills/"$(basename "$skill")"
done

Step 2: Run setup

Open Claude Code in the gtm-engine/ directory:

/setup