pr-media-work

Analyze communications performance metrics and generate insights

Review messaging consistency across materials

Generate a professional client-ready report in PDF format

Analyze competitive communications landscape

Develop a new integrated communications campaign

Generate specific content pieces (blog posts, articles, emails, etc.)

Brainstorm social media content ideas and concepts

Initialize workspace for a new client or brand engagement

Review and update communications strategy based on current objectives and performance

Update client/brand context information

Draft a PR response to a piece of coverage. Covers statements, corrections, reactive pitches, and Q&A documents.

Analyze the article archive and generate comprehensive reports including statistics, trends, publication patterns, topic analysis, and insights. You can specify a time period, publication, or topic to focus the analysis, or I'll analyze the entire collection by default.

Batch process multiple article URLs at once. Provide a list of URLs (comma or newline separated) and I'll systematically fetch and save each article to the repository following the proper organizational structure and naming conventions. I'll provide progress updates and a summary report when complete.

Export articles in various formats for analysis or integration with other tools. Choose from CSV, JSON, or structured markdown. You can export the full collection or filter by date, publication, or topic. I'll generate the export file and save it to the /exports/ directory.

Fetch and save a single article into the media-monitoring archive following the schema and date-based naming convention.

Research and create a comprehensive profile for a publication including editorial bias, circulation data, credibility indicators, and metadata for article enrichment. Provide the publication name or URL and I'll research it thoroughly, then save the profile to the publication-profiles database.

Search the article archive by keyword, publication, date range, or author. Provide search criteria and I'll find matching articles and present them with relevant metadata. Results can be displayed as a list, table, or exported to a file.

Interview the user to gather comprehensive details about their media monitoring setup:

Show quick statistics about the article collection including total count, date range, number of publications, total word count, most frequent keywords, and article distribution by publication and time period.

Validate existing articles against the repository's naming conventions and JSON schema requirements. I'll check file naming, directory structure, schema compliance, and metadata completeness, then generate a detailed report of any issues found with suggested fixes.

Build a targeted media list for pitching

Produce a holding statement for an emerging communications situation. Fast, defensible, non-committal wording for use while facts are still being established.

Identify pitch opportunities including podcasts, speaking, and reactive pitching moments

Log a coverage hit into the workspace — a quick way to record a piece of press without running the full fetch workflow.

Create a media pitch for a specific story angle

Monitor news and mentions for reactive opportunities and brand tracking

Scan for new coverage of a subject across publications and online sources. Use this to triage what's new since the last sweep.

Roll up recent press coverage into a concise brief. Use this after `/pr-media-work:scan-coverage` or any time the user wants a digest of what's been published.

Maintain and optimize the article archive by validating file naming consistency, checking schema compliance, identifying duplicates, and generating archive health reports.

Analyze the article archive to generate statistics, identify trends, create reports, and export data in various formats for research and monitoring insights.

Fetch a single article from a URL and save it to the media-monitoring archive following date-based folder conventions and the article schema. Use when the user provides an article URL to archive, asks to grab a piece of coverage, or wants to capture an article referenced in conversation.

Develops audience insights, personas, and targeting strategies

Process multiple article URLs in a single operation, systematically fetching and saving each article according to the repository's organizational structure.

Ensures all content aligns with brand voice, messaging, and guidelines

Develops integrated campaign strategies and communications plans

Generate professional client-ready reports and PDFs using Typst

Generates on-brand content across formats and channels

Provides crisis communications guidance, scenario planning, and response materials

Build and maintain media lists, identify pitch opportunities, find podcast and speaking opportunities

Develops media strategy, pitch materials, and press outreach guidance

Analyzes communications performance data and provides actionable insights

Market positioning, competitive messaging analysis, and differentiation strategy

Research and profile publications to gather metadata, assess editorial bias, track patterns, and maintain a publication database for enriching article metadata.

Social media strategy, content planning, and channel-specific execution

High-level strategic direction, channel strategy, and communications planning

Provision a new pr-media-work workspace on disk. Use when the user wants to start a new PR/media-monitoring project (media monitoring archive, PR response workspace, or comms strategy workspace). Accepts a workspace name and optional variant (media-monitoring | pr-response | comms-strategy). Scaffolds the workspace, personalises CLAUDE.md from the user's global memory, and (by default) creates a GitHub repo.