44 production-ready marketing skills across 7 pods: Content (copywriting, content strategy, content production), SEO (audits, schema markup, programmatic SEO, site architecture), CRO (A/B testing, forms, popups, signup flows, pricing, onboarding), Channels (email sequences, social media, paid ads, cold email, X/Twitter growth), Growth (launch strategy, referral programs, free tools), Intelligence (competitor analysis, marketing psychology, analytics tracking), and Sales enablement. Agent skill and plugin for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw.
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "conversion experiment," "statistical significance," or "test this." For tracking implementation, see analytics-tracking.
When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production — distinct from paid-ads (campaign strategy). Use ad-creative when you need the copy, not the campaign plan.
Optimize content to get cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production).
Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking, tracking plan, event taxonomy, custom dimensions, UTM tracking, analytics audit, missing events, tracking broken. NOT for analyzing marketing campaign data — use campaign-analytics for that. NOT for BI dashboards — use product-analytics for in-product event analysis.
App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store. Use when the user asks about ASO, app store rankings, app metadata, app titles and descriptions, app store listings, app visibility, or mobile app marketing on iOS or Android. Supports keyword research and scoring, competitor keyword analysis, metadata optimization, A/B test planning, launch checklists, and tracking ranking changes.
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235 production-ready Claude Code skills, plugins, and agent skills for 12 AI coding tools.
The most comprehensive open-source library of Claude Code skills and agent plugins — also works with OpenAI Codex, Gemini CLI, Cursor, and 7 more coding agents. Reusable expertise packages covering engineering, DevOps, marketing, compliance, C-level advisory, and more.
Works with: Claude Code · OpenAI Codex · Gemini CLI · OpenClaw · Hermes Agent · Cursor · Aider · Windsurf · Kilo Code · OpenCode · Augment · Antigravity
5,200+ GitHub stars — the most comprehensive open-source Claude Code skills & agent plugins library.
Claude Code skills (also called agent skills or coding agent plugins) are modular instruction packages that give AI coding agents domain expertise they don't have out of the box. Each skill includes:
One repo, eleven platforms. Works natively as Claude Code plugins, Codex agent skills, Gemini CLI skills, and converts to 8 more tools via scripts/convert.sh. All 305 Python tools run anywhere Python runs.
| Skills | Agents | Personas | |
|---|---|---|---|
| Purpose | How to execute a task | What task to do | Who is thinking |
| Scope | Single domain | Single domain | Cross-domain |
| Voice | Neutral | Professional | Personality-driven |
| Example | "Follow these steps for SEO" | "Run a security audit" | "Think like a startup CTO" |
All three work together. See Orchestration for how to combine them.
# Clone the repository
git clone https://github.com/alirezarezvani/claude-skills.git
cd claude-skills
# Run the setup script
./scripts/gemini-install.sh
# Start using skills
> activate_skill(name="senior-architect")
# Add the marketplace
/plugin marketplace add alirezarezvani/claude-skills
# Install by domain
/plugin install engineering-skills@claude-code-skills # 24 core engineering
/plugin install engineering-advanced-skills@claude-code-skills # 25 POWERFUL-tier
/plugin install product-skills@claude-code-skills # 12 product skills
/plugin install marketing-skills@claude-code-skills # 43 marketing skills
/plugin install ra-qm-skills@claude-code-skills # 12 regulatory/quality
/plugin install pm-skills@claude-code-skills # 6 project management
/plugin install c-level-skills@claude-code-skills # 28 C-level advisory (full C-suite)
/plugin install business-growth-skills@claude-code-skills # 4 business & growth
/plugin install finance-skills@claude-code-skills # 2 finance (analyst + SaaS metrics)
# Or install individual skills
/plugin install skill-security-auditor@claude-code-skills # Security scanner
/plugin install playwright-pro@claude-code-skills # Playwright testing toolkit
/plugin install self-improving-agent@claude-code-skills # Auto-memory curation
/plugin install content-creator@claude-code-skills # Single skill
npx agent-skills-cli add alirezarezvani/claude-skills --agent codex
# Or: git clone + ./scripts/codex-install.sh
bash <(curl -s https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/scripts/openclaw-install.sh)
git clone https://github.com/alirezarezvani/claude-skills.git
# Copy any skill folder to ~/.claude/skills/ (Claude Code) or ~/.codex/skills/ (Codex)
Convert all 156 skills to 7 AI coding tools with a single script:
npx claudepluginhub coastalclarity/claude-skills --plugin marketing-skills16 production-ready product skills: product manager toolkit (RICE, PRDs), agile product owner, product strategist, UX researcher, UI design system, competitive teardown, landing page generator, SaaS scaffolder, product analytics, experiment designer, product discovery, roadmap communicator, code-to-prd, research summarizer, apple-hig-expert (Apple Human Interface Guidelines), spec-to-repo. Agent skill and plugin for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw.
Google Workspace administration via the gws CLI. Install, authenticate, and automate Gmail, Drive, Sheets, Calendar, Docs, Chat, and Tasks. 5 Python tools, 3 reference guides, 43 built-in recipes, 10 persona bundles.
3 finance skills: financial analyst (ratio analysis, DCF valuation, budgeting, forecasting), SaaS metrics coach (ARR, MRR, churn, CAC, LTV, NRR, Quick Ratio, 12-month projections), and business investment advisor. 7 Python automation tools. Agent skill and plugin for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw.
Adversarial thinking partner for founders and executives. Stress-tests plans, prepares for board meetings, navigates hard decisions, and forces honest post-mortems.
36 production-ready engineering skills: architecture, frontend, backend, fullstack, QA, DevOps, security, AI/ML, data engineering, Playwright (9 sub-skills), self-improving agent, security suite (adversarial-reviewer, ai-security, cloud-security, incident-response, red-team, threat-detection), Stripe integration, TDD guide, Google Workspace CLI, a11y audit, Snowflake development, and more. Agent skill and plugin for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw.
A growing collection of Claude-compatible academic workflow bundles. Covers scientific figures, manuscript writing and polishing, reviewer assessment, citation retrieval, data availability, paper reading, literature search, response letters, paper-to-PPTX conversion, and evidence-grounded Chinese invention patent drafting. Rules are organized as reusable skill folders with explicit workflows and quality checks.
Comprehensive skill pack with 66 specialized skills for full-stack developers: 12 language experts (Python, TypeScript, Go, Rust, C++, Swift, Kotlin, C#, PHP, Java, SQL, JavaScript), 10 backend frameworks, 6 frontend/mobile, plus infrastructure, DevOps, security, and testing. Features progressive disclosure architecture for 50% faster loading.
Develop, test, build, and deploy Godot 4.x games with Claude Code. Includes GdUnit4 testing, web/desktop exports, CI/CD pipelines, and deployment to Vercel/GitHub Pages/itch.io.
Tools to maintain and improve CLAUDE.md files - audit quality, capture session learnings, and keep project memory current.
Browser automation and end-to-end testing MCP server by Microsoft. Enables Claude to interact with web pages, take screenshots, fill forms, click elements, and perform automated browser testing workflows.
Comprehensive PR review agents specializing in comments, tests, error handling, type design, code quality, and code simplification