Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.
npx claudepluginhub bssm-oss/pm-skills-codex --plugin pm-go-to-marketCreate a sales-ready competitive battlecard — positioning, feature comparison, objection handling, and win strategies
Design sustainable growth mechanisms — growth loops and GTM motions for product-led and sales-led strategies
Create a full go-to-market strategy — beachhead segment, ICP, messaging, channels, and launch plan
Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.
Codex-first repackaging of the original PM Skills marketplace.
This repository exposes 65 product-management skills as top-level Codex skills in skills/. Each skill is a standalone folder with a SKILL.md file that Codex can load directly after installation.
skills/<skill-name>/ structure for Codex.pm-*/skills/* source folders in place so updates can still be traced back to the upstream marketplace layout..claude-plugin/ metadata for provenance, but Codex only needs the top-level skills/ directory.$ARGUMENTS with plain, tool-agnostic guidance../scripts/install_codex_skills.sh
This copies the repository's top-level skills/ folders into:
${CODEX_HOME:-$HOME/.codex}/skills
If the generated skills/ directory is missing or stale, the install script refreshes it first.
./scripts/sync_skills.sh
Use this after editing any source skill under pm-*/skills/*.
skills/ # Codex-ready skill folders
scripts/install_codex_skills.sh
scripts/sync_skills.sh
pm-*/skills/* # Source skills kept from the original marketplace
pm-*/.claude-plugin/ # Legacy Claude plugin metadata
| Domain | Source directory | Skill count |
|---|---|---|
| Data analytics | pm-data-analytics | 3 |
| Execution | pm-execution | 15 |
| Go-to-market | pm-go-to-market | 6 |
| Market research | pm-market-research | 7 |
| Marketing growth | pm-marketing-growth | 5 |
| Product discovery | pm-product-discovery | 13 |
| Product strategy | pm-product-strategy | 12 |
| Toolkit | pm-toolkit | 4 |
Total: 65 skills.
skills/ directory is the Codex-facing surface of this repo.pm-* still document the original Claude plugin packaging; for Codex usage, treat the top-level skills/ directory and the scripts in scripts/ as the source of truth.Comprehensive UI/UX design plugin for mobile (iOS, Android, React Native) and web applications with design systems, accessibility, and modern patterns
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