toast-it

ToastIt 🔥🍞

A Claude Code plugin that ruthlessly roasts website UX, design, and content with hilarious AI-powered comedy personas.

What It Does

Paste a URL, pick a persona, get a devastating (but specific and useful) roast of any website. ToastIt combines browser automation, UX heuristics, social sentiment analysis, and comedy writing to deliver roasts that are both hilarious and genuinely insightful.

Prerequisites

• Claude Code CLI
• The plugin declares a Playwright MCP dependency in .mcp.json, which auto-provisions when the plugin loads

Installation

# From the ToastIt directory
claude plugin add ./ToastIt

# Or symlink into your plugins directory
ln -s /path/to/ToastIt ~/.claude/plugins/local/toast-it

Commands

/toast <url> [persona]

The main roast command. Analyzes a website and delivers a structured roast with 9 sections:

/toast https://example.com
/toast https://example.com gordon-ramsay

/toast-battle <url1> <url2> [persona]

Head-to-head roast battle between two websites. Boxing match format with 5 rounds and a declared winner.

/toast-battle https://site1.com https://site2.com
/toast-battle https://site1.com https://site2.com investor

/toast-fix <url> [persona]

Full roast followed by a prioritized redemption plan with actionable UX fixes.

/toast-fix https://example.com
/toast-fix https://example.com kind-mentor

Conversational

You can also just ask naturally:

"Roast this website for me: https://example.com"

The toaster agent will activate automatically.

Personas

Persona	Alias(es)	Vibe
Gen-Z Roastmaster	gen-z, default	TikTok energy, meme refs, "it's giving 2014 WordPress theme"
Snarky Designer	designer, snarky-designer	Typography obsession, kerning trauma, Figma grief
Startup Investor	investor, vc	TAM fixation, moat questions, pitch deck PTSD
Corporate Karen	karen, corporate-karen	"Per my previous observation", escalation threats
Gordon Ramsay	ramsay, gordon-ramsay, gordon	"It's RAW", Kitchen Nightmares energy
Disappointed Dad	dad, disappointed-dad	Quiet devastation, wasted potential sighs
Annoyed User	user, annoyed-user	Rage clicks, "I just want to [simple task]"
Kind Mentor	mentor, kind-mentor, kind	Gentle but devastating, "I believe in you, but..."

Roast Sections

Every roast includes:

1. The Hook — One devastating opening line
2. First Impressions — Real-time landing page reaction
3. The Design Crimes — Visual/UX roast with specific observations
4. Content Cringe — Actual copy quoted and roasted
5. Tech Stack Shame — Framework and tooling roast
6. What The Internet Thinks — Social sentiment, roasted
7. UX Scorecard — Scores with roast verdicts
8. The Verdict — Final rating with absurd comparison
9. Redemption Arc — One backhanded compliment

How It Works

1. Playwright MCP browses the target site — takes screenshots, reads the DOM, detects tech stack, extracts content
2. WebSearch gathers social sentiment from Reddit, Twitter/X, and review sites
3. Comedy engine transforms raw analysis into a structured roast using the selected persona voice
4. Every joke is grounded in actual observations — no generic roasts

Project Structure

ToastIt/
├── .claude-plugin/plugin.json    # Plugin manifest
├── .mcp.json                     # Playwright MCP dependency
├── commands/
│   ├── toast.md                  # /toast command
│   ├── toast-battle.md           # /toast-battle command
│   └── toast-fix.md              # /toast-fix command
├── agents/
│   └── toaster.md                # Autonomous roast agent
├── skills/
│   ├── website-analysis/
│   │   ├── SKILL.md              # Browser analysis protocol
│   │   └── references/
│   │       └── analysis-checklist.md
│   └── roast-writing/
│       ├── SKILL.md              # Comedy engine
│       └── references/
│           └── personas.md       # Persona definitions
└── README.md