From artibot-cowork
Optimizes landing page conversion rates covering above-the-fold analysis, value proposition clarity, CTA optimization, and trust signal placement with heuristic evaluation. Use when user asks about landing page optimization, page CRO, conversion rate, above the fold, CTA optimization, trust signals, hero section, 랜딩페이지, 페이지 CRO, or 전환율 최적화.
How this skill is triggered — by the user, by Claude, or both
Slash command
/artibot-cowork:cro-pageThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
- Auditing landing pages for conversion barriers
First Impression -> Value Proposition -> CTA Analysis -> Trust Signals -> Content Hierarchy -> Page Speed -> Mobile Check -> Recommendations
Within 5 seconds, a visitor should understand:
| Element | Best Practice | Priority |
|---|---|---|
| Headline | Clear benefit, <10 words, matches ad/source | Critical |
| Subheadline | Explains how, supports headline | High |
| Hero Image/Video | Shows product in use or outcome | High |
| CTA Button | Contrasting color, action verb, above fold | Critical |
| Trust Indicator | Logo strip, testimonial snippet, stat | High |
| Navigation | Minimal or hidden (for landing pages) | Medium |
| Criterion | Score (1-5) | Assessment |
|---|---|---|
| Clarity | Is the offering immediately clear? | |
| Relevance | Does it address visitor's need? | |
| Uniqueness | How is it different from alternatives? | |
| Specificity | Are claims backed by numbers/proof? | |
| Urgency | Is there a reason to act now? |
Score Interpretation: 20-25 (Excellent), 15-19 (Good), 10-14 (Needs Work), <10 (Major Issues)
| Factor | Low Conversion | High Conversion |
|---|---|---|
| Text | "Submit", "Click Here" | "Start Free Trial", "Get My Report" |
| Color | Same as page palette | High contrast, stands out |
| Size | Small, hard to find | Large, prominent, above fold |
| Position | Below the fold only | Above fold + repeated |
| Count | Multiple competing CTAs | One primary CTA per section |
| Urgency | No urgency element | "Limited spots", countdown, scarcity |
| Signal Type | Placement | Impact |
|---|---|---|
| Customer Logos | Below hero, above fold | High |
| Testimonials | Near CTA, with photos/names | High |
| Review Stars | Near headline or CTA | High |
| Security Badges | Near form/checkout | Medium-High |
| Case Study Links | Supporting content | Medium |
| Guarantees | Near CTA or footer | Medium |
| Media Mentions | Social proof section | Medium |
| User Count | Headline area or near CTA | Medium |
| Load Time | Conversion Impact |
|---|---|
| 0-2 seconds | Baseline (optimal) |
| 2-3 seconds | -7% conversion rate |
| 3-5 seconds | -16% conversion rate |
| 5-7 seconds | -26% conversion rate |
| 7+ seconds | -40%+ conversion rate |
| Heuristic | Question | Weight |
|---|---|---|
| Relevance | Does the page match the visitor's intent? | 25% |
| Clarity | Is the message clear without thinking? | 25% |
| Motivation | Are there compelling reasons to act? | 20% |
| Friction | Are there unnecessary barriers? | 20% |
| Distraction | Do elements compete for attention? | 10% |
Score = Relevance + Clarity + Motivation - Friction - Distraction
PAGE CRO AUDIT
==============
URL: [page URL]
Type: [landing page|product|pricing|signup]
Score: [/100]
5-SECOND TEST
-------------
What: [PASS|FAIL] - [notes]
Who: [PASS|FAIL] - [notes]
Why: [PASS|FAIL] - [notes]
CTA: [PASS|FAIL] - [notes]
ABOVE THE FOLD
--------------
Element | Status | Recommendation
----------------|-----------|----------------
Headline | [OK|FIX] | [suggestion]
Value Prop | [OK|FIX] | [suggestion]
CTA | [OK|FIX] | [suggestion]
Trust Signals | [OK|FIX] | [suggestion]
FINDINGS
--------
[P1] [category]: [issue] -> [fix] (est. +[X]% lift)
RECOMMENDATIONS
---------------
Priority | Category | Action | Est. Lift
---------|----------|---------------|----------
P1 | [cat] | [action] | +[X]%
5-Second Test: What, Who, Why, CTA -- all must be clear CTA Rules: Contrast color, action verb, above fold, benefit-oriented Value Prop Score: Clarity + Relevance + Uniqueness + Specificity + Urgency (25 max) Page Speed: Every second over 2s costs ~7% conversions
${CLAUDE_SKILL_DIR}/references/heuristic-evaluation.md for heuristic page evaluation framework${CLAUDE_SKILL_DIR}/references/trust-signals-inventory.md for trust signal placement and impact inventorynpx claudepluginhub yoodaddy0311/artibot --plugin artibot-coworkMines projects and conversations into a searchable memory palace. Activates on queries about MemPalace, memory palace, mining, searching, palace setup, wings, rooms, drawers, or recalling past work.
Whole-repo audit for over-engineering: finds dead code, unnecessary abstractions, stdlib-replaceable dependencies. Outputs ranked findings and net line/dep savings.