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Provides templates and frameworks for Porter's Five Forces, SWOT analysis, competitive landscape mapping, and battlecards to evaluate market position, threats, and industry dynamics.
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Frameworks for analyzing competitive position and industry dynamics.
Analyzes competition with Porter's Five Forces, Blue Ocean Strategy, and positioning maps to identify differentiation opportunities and market positioning for startups and pitches.
Analyzes competitors using SWOT, Porter's Five Forces, feature matrices, positioning maps, and battle cards to inform product strategy, sales, and competitive positioning.
Analyzes competitive landscapes with Porter's Five Forces, competitor discovery via WebSearch, feature/pricing matrices, positioning maps, and moat assessment.
Share bugs, ideas, or general feedback.
Frameworks for analyzing competitive position and industry dynamics.
| Framework | Use When |
|---|---|
| Porter's Five Forces | Evaluating industry attractiveness; new market entry; strategic positioning |
| SWOT | Internal capability assessment; go/no-go decisions; strategy planning |
| Competitive Landscape Map | Visualizing whitespace; investor decks; positioning against specific competitors |
| Competitor Profiles | Battlecards for sales; feature gap analysis; threat assessment |
Use Porter's to understand the structural forces shaping the industry. Use SWOT to assess your specific position within it. Combine both for a complete picture.
## Porter's Five Forces: [Industry/Market]
### 1. Competitive Rivalry — Intensity: HIGH / MEDIUM / LOW
| Factor | Assessment |
|--------|------------|
| Number of competitors | |
| Industry growth rate | |
| Product differentiation | |
| Exit barriers | |
### 2. Threat of New Entrants — Threat Level: HIGH / MEDIUM / LOW
| Barrier | Strength |
|---------|----------|
| Economies of scale | |
| Brand loyalty | |
| Capital requirements | |
| Network effects | |
| Switching costs | |
### 3. Bargaining Power of Suppliers — Power: HIGH / MEDIUM / LOW
[Key suppliers, switching cost, concentration]
### 4. Bargaining Power of Buyers — Power: HIGH / MEDIUM / LOW
[Price sensitivity, alternatives available, buyer concentration]
### 5. Threat of Substitutes — Threat: HIGH / MEDIUM / LOW
[Alternative ways customers solve the same problem]
### Overall Industry Attractiveness: X/10
[Summary: which forces are most significant and why]
+-------------------------+-------------------------+
| STRENGTHS | WEAKNESSES |
| (Internal +) | (Internal -) |
| * What we do well | * Where we lack |
| * Unique resources | * Resource gaps |
| * Competitive advantages| * Capability limits |
+-------------------------+-------------------------+
| OPPORTUNITIES | THREATS |
| (External +) | (External -) |
| * Market trends | * Competitive pressure |
| * Unmet needs | * Regulatory changes |
| * Technology shifts | * Economic factors |
+-------------------------+-------------------------+
| Strengths | Weaknesses | |
|---|---|---|
| Opportunities | SO: Use strengths to capture opportunities | WO: Fix weaknesses to unlock opportunities |
| Threats | ST: Use strengths to mitigate threats | WT: Minimize weaknesses, avoid threats |
## Competitor: [Name]
### Overview
- Founded: [Year] | Funding: $[Amount] | Employees: [N]
- Target customer: [Segment]
- Pricing: [Model and range]
### Strengths / Weaknesses
+ [Strength 1]
+ [Strength 2]
- [Weakness 1]
- [Weakness 2]
### Threat Assessment: HIGH / MEDIUM / LOW
- [Why this threat level]
- [Our differentiation vs. this competitor]
Plot competitors on two axes that matter most to buyers (e.g., price vs. features, ease of use vs. power):
HIGH PRICE
|
Premium Leaders | Luxury Niche
+-------------+ | +-------------+
| [Comp A] | | | [Comp B] |
+-------------+ | +-------------+
|
LOW ────────────────────+──────────────────── HIGH
FEATURES | FEATURES
|
+-------------+ | +-------------+
| [Comp C] | | | [US] |
+-------------+ | +-------------+
Budget Options | Value Leaders
|
LOW PRICE
Identify whitespace — quadrants with no incumbents that align with unmet buyer needs.
# Star count and momentum
gh api repos/owner/repo --jq '{stars: .stargazers_count, forks: .forks_count}'
# Shipping velocity (recent releases)
gh release list --repo owner/repo --limit 5
# Community size
gh api repos/owner/repo/contributors --jq 'length'
| Signal | Check Frequency |
|---|---|
| Star growth | Weekly |
| Release notes | Per release |
| Pricing changes | Monthly |
| Feature launches | Per announcement |
| Full analysis | Quarterly |
ork:market-sizing — Quantify opportunity size alongside competitive landscapeork:business-case — Build financial justification informed by competitive positionork:product-frameworks — Full product strategy toolkit (value prop, prioritization, OKRs)Version: 1.0.0