From ph-complete
Crafts, tests, and refines Product Hunt taglines under 60 characters using proven formulas like 'X for Y', 'Action + Outcome', and best practices for clarity and conversions.
npx claudepluginhub yoanbernabeu/producthunt-skills --plugin ph-completeThis skill uses the workspace's default tool permissions.
This skill helps you craft perfect taglines for Product Hunt - the single most important piece of copy that determines whether users click on your product.
Generates Product Hunt launch assets including 60-char tagline variants, 500-char descriptions, maker comments, tweet threads, LinkedIn posts, and 4-email sequences. Use for PH listing prep.
Writes Product Hunt product descriptions using AIDA, PAS, FAB, and BAB copywriting formulas. Use when preparing launches, refining copy, or A/B testing for conversions.
Generates 10-15 marketing slogans in 6 categories (benefit-focused, emotional appeal, wordplay, aspirational, problem-solution, brand promise) for products/services, scores on 6 criteria like memorability and clarity, recommends best. Use for branding or campaigns.
Share bugs, ideas, or general feedback.
This skill helps you craft perfect taglines for Product Hunt - the single most important piece of copy that determines whether users click on your product.
Compare to known product for instant understanding.
Structure: [Known Product] for [Target Audience/Use Case]
Examples:
When to Use: When your product is similar to something well-known
State what user does and what they get.
Structure: [Action] [Object] [Positive Outcome]
Examples:
When to Use: When the action-result relationship is clear
Directly address the pain point.
Structure: [Eliminate/Stop/End] [Pain Point] [How]
Examples:
When to Use: When your audience has a clear, urgent pain
Emphasize how fast or easy something becomes.
Structure: [Action] in [Timeframe/Ease]
Examples:
When to Use: When speed or simplicity is your key differentiator
Show the before/after state.
Structure: Turn [Current State] into [Desired State]
Examples:
When to Use: When the transformation is dramatic and desirable
Position against existing behavior.
Structure: [What they already do], but [improvement]
Examples:
When to Use: When improving on something people already use
Add credibility with specifics.
Structure: [Number]x [Improvement] for [Activity]
Examples:
When to Use: When you have impressive metrics to share
Write 10+ tagline variations without judgment
Group by formula type (X for Y, Problem Killer, etc.)
Share top 5 with someone unfamiliar with your product
Trim all options to under 60 characters
Pick top 3, sleep on it, choose winner
| Product | Tagline | Characters | Formula |
|---|---|---|---|
| Notion | "All-in-one workspace" | 21 | Category |
| Linear | "The issue tracker you'll enjoy using" | 38 | Experience |
| Raycast | "Supercharged productivity" | 26 | Benefit |
| Loom | "Video messaging for work" | 26 | X for Y |
| Figma | "Design, prototype, collaborate" | 30 | Actions |
When generating taglines, provide:
TAGLINE OPTIONS FOR: [Product Name]
TOP RECOMMENDATION:
"[Tagline]" (X characters)
- Formula: [Formula type]
- Why it works: [Brief explanation]
ALTERNATIVES:
1. "[Tagline]" (X chars) - [Formula]
2. "[Tagline]" (X chars) - [Formula]
3. "[Tagline]" (X chars) - [Formula]
TESTING SUGGESTION:
Share these 3 with [target audience] and ask:
"Based only on this tagline, what do you think this product does?"