Implements technical SEO in code: meta tags, schema markup, Core Web Vitals, crawlability, robots.txt, sitemaps, and GEO for AI search engines. Use for on-page and site optimizations.
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This skill is the implementation reference for technical SEO. Use it when you need to add, fix, or optimize SEO elements in code — meta tags, schema markup, Core Web Vitals, crawlability, and GEO.
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Conducts multi-source web research with firecrawl and exa MCPs: searches, scrapes pages, synthesizes cited reports. For deep dives, competitive analysis, tech evaluations, or due diligence.
Provides demand forecasting, safety stock optimization, replenishment planning, and promotional lift estimation for multi-location retailers managing 300-800 SKUs.
This skill is the implementation reference for technical SEO. Use it when you need to add, fix, or optimize SEO elements in code — meta tags, schema markup, Core Web Vitals, crawlability, and GEO.
This skill covers how to implement in code. For the other SEO concerns:
Every indexable page needs these elements correct:
For detailed specs and code examples, see ON-PAGE-SEO.md.
<header>, <nav>, <main>, <article>, <section>For detailed crawlability checklist, see TECHNICAL-AUDIT.md.
Target metrics (2026 thresholds):
| Metric | Good | Needs Improvement | Poor |
|---|---|---|---|
| LCP (Largest Contentful Paint) | ≤ 2.5s | 2.5s - 4s | > 4s |
| INP (Interaction to Next Paint) | ≤ 200ms | 200ms - 500ms | > 500ms |
| CLS (Cumulative Layout Shift) | ≤ 0.1 | 0.1 - 0.25 | > 0.25 |
Note: INP replaced FID as a Core Web Vital in March 2024.
For optimization techniques (LCP, INP, CLS), see TECHNICAL-AUDIT.md.
| Signal | Implementation |
|---|---|
| Experience | First-hand testing, case studies, original photos |
| Expertise | Author credentials, certifications |
| Authoritativeness | Quality backlinks, industry mentions |
| Trustworthiness | HTTPS, contact info, privacy policy, citations |
Required JSON-LD schema: Organization, WebSite, Article/BlogPosting, FAQPage, BreadcrumbList, Person (author).
For schema code examples and author bio templates, see EEAT-AND-SCHEMA.md.
Optimize for AI-powered search engines:
| Aspect | Traditional SEO | GEO |
|---|---|---|
| Goal | Rank in search results | Be cited in AI answers |
| Success Metric | Click-through rate | Citation frequency |
| Approach | Keywords, backlinks | Entity clarity, authority signals |
| Optimization | Pages and snippets | Citable facts and answers |
For GEO techniques, llms.txt implementation, and AI crawler management, see GEO.md.
When issues are identified, fix in this order:
After applying fixes:
Daily: Check Search Console for crawl errors. Monitor site uptime. Review security alerts.
Weekly: Review Core Web Vitals trends. Check for new 404s. Monitor AI referral traffic. Review ranking changes.
Monthly: Full technical audit. Content freshness review. Backlink profile analysis. Schema validation.
Quarterly: Full SEO strategy review. GEO performance analysis. Content gap analysis.
| Element | Specification |
|---|---|
| Title Tag | 50-60 chars, keyword front-loaded |
| Meta Description | 120-155 chars, includes CTA |
| H1 | Exactly 1 per page, contains keyword |
| URL | Lowercase, hyphens, descriptive |
| Images | WebP/AVIF, <200KB, alt text, dimensions |
| Canonical | Self-referencing on every page |
| robots.txt | Allow important paths, block admin |
| Sitemap | All indexable URLs, lastmod dates |
| Element | Required |
|---|---|
| FAQPage Schema | Yes |
| Answer-first content | Yes |
| Statistics with sources | Yes |
| Expert quotes | Recommended |
| TL;DR blocks | Recommended |
| llms.txt | Recommended |
| Fresh content (<90 days) | Yes |