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Create high-performing social media content across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook. Use when writing social posts, planning content calendars, developing platform-specific strategies, creating viral hooks, batching content, or analyzing what makes content perform. Triggers: "social media post", "content calendar", "write a post", "social content", "Instagram caption", "LinkedIn post", "TikTok script", "viral hook".
How this skill is triggered — by the user, by Claude, or both
Slash command
/marketing-content:social-contentThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Craft platform-optimized content that drives engagement, builds community, and converts. Covers all major platforms with proven formats, templates, and strategies.
Craft platform-optimized content that drives engagement, builds community, and converts. Covers all major platforms with proven formats, templates, and strategies.
"Struggling with [specific problem]?
[Agitate — make the problem vivid]
Here's the exact [solution] we use at [brand]..."
"Unpopular opinion: [counterintuitive take]"
"Nobody talks about [overlooked thing]"
"Stop doing [common behavior] — here's why"
"The [X]-step process that [result] (most people skip step [N])"
"What I learned after [timeframe] of [doing thing]"
"[N] clients later, here's what actually works for [result]"
"Before/after: [Client name] went from [before] to [after] in [timeframe]"
✨ [Transformation headline]
[2-3 sentences about the problem this solves]
Why it works:
→ [Benefit 1]
→ [Benefit 2]
→ [Benefit 3]
[Call to action + link in bio or booking prompt]
#[niche hashtag] #[product hashtag] #[location hashtag]
[Hook: "How to [result] in [timeframe]"]
Step 1: [Action]
Step 2: [Action]
Step 3: [Action]
Save this post! You'll thank yourself later. 🔖
[Question to drive comments]
Meet [first name/pseudonym] 👇
[Before state — be specific and relatable]
She came to us [context].
After [treatment/product/timeframe]:
✅ [Result 1]
✅ [Result 2]
✅ [Result 3]
[Closing CTA]
| Day | Content Type | Platform Priority |
|---|---|---|
| Mon | Educational/Tips | LinkedIn, Instagram |
| Tue | Product/Service showcase | Instagram, TikTok |
| Wed | Behind-the-scenes | Stories, TikTok |
| Thu | Client transformation/testimonial | Instagram, Facebook |
| Fri | Engagement post (question/poll) | All platforms |
| Sat | Lifestyle/inspirational | |
| Sun | Repurpose top performer | Stories |
| Metric | Why It Matters |
|---|---|
| Save rate | Best indicator of content value |
| Share rate | Viral potential signal |
| Reach vs. impressions | Content discovery health |
| Profile visits | Conversion funnel top |
| Story replies | Hottest engaged audience |
| Follower growth rate | Trend health check |
npx claudepluginhub vincent-laroche/hairsolutionsco-ai-toolkit --plugin marketing-contentOffers UI/UX design guidance for web and mobile with 50+ styles, 161 color palettes, 57 font pairings, and 99 UX guidelines across 10 stacks. Use for designing pages, components, color systems, or reviewing UI code.
Fetches up-to-date documentation from Context7 for libraries and frameworks like React, Next.js, Prisma. Use for setup questions, API references, and code examples.