podcast-media-kit-generator

Podcast Media Kit Generator

What This Skill Does

Generates a complete podcast media kit — the document you send to prospective sponsors, press, or festival/award submissions — covering show description, audience demographics, listener statistics, and sponsorship packages.

When To Use This Skill

• A prospective sponsor has asked for more information than a pitch email can convey
• You are submitting your show for a podcast award, directory listing, or industry database that requests a formal media kit
• You want a comprehensive document to share at industry events or podcast conferences
• You need to update an existing media kit with current statistics and new format offerings

What You Need To Provide

Required:

• Show name, tagline (or ask the assistant to draft one), and a 2–3 sentence description
• Episode format (interview, solo, panel, narrative) and typical episode length
• Publishing frequency (weekly, bi-weekly, etc.)
• Listener statistics: downloads per episode (average), monthly downloads, and total episodes published
• Host name(s) and a brief bio

Optional:

• Audience demographics (age range, profession, location, income — from your podcast host analytics)
• Notable guests who have appeared on the show
• Press coverage, award nominations or wins, notable reviews
• Social media following and/or email list size
• Sponsorship packages and pricing (or ask the assistant to suggest industry-standard package structures)
• Past or current sponsors
• Any audience survey results (engagement, purchase behavior, listener loyalty data)
• Website URL and social handles

How the Assistant Approaches This

1. Opens with a strong show overview that positions the podcast clearly in its category — what kind of show this is, who it is for, and what makes it worth a sponsor's attention
2. Presents the audience in the most specific terms available — demographics first, then psychographics (why they listen, what they do with the information), then key signals of listener engagement and loyalty
3. Builds the statistics block: download numbers, growth trend (if provided), social reach, email subscribers — formatted as a clean summary, not a data dump
4. Structures the sponsorship packages as a clear menu with pricing or pricing benchmarks, including what each package delivers and any add-on options
5. Adds a social proof section (notable guests, press, awards) and closes with host bio and contact information
6. Closes with a "Next Step" note: what to add before sending to the first sponsor (typically missing demographic data or CPM rates to fill in), and whether sponsorship-pitch-writer should be run to create the outreach email that will accompany the media kit

Output Format

• Length: 600–900 words of body copy, plus formatted data blocks
• Structure: Show Overview → About the Audience → By the Numbers → Sponsorship Packages → Social Proof → Host Bio → Contact
• Tone: professional and confident — a media kit is a sales tool, but it should read as editorial, not promotional
• Statistics presented in a clean formatted block (not prose sentences)
• Sponsorship packages as a labeled table or clearly structured list
• All copy ready for a designer to drop into a branded PDF layout
• Output ends with a "Next Step" note: what to complete before sending (demographic data, CPM rates, design layout), and whether to run sponsorship-pitch-writer to create the outreach email

Quality Criteria

• The show overview positions the podcast specifically — a reader should immediately understand what kind of show this is and who its audience is
• Audience description goes beyond demographics to include behavioral signals (why they listen, how they engage)
• Statistics are stated honestly — no inflated or projected figures
• Sponsorship packages are specific enough that a brand manager knows exactly what they are buying
• The document could stand alone and be understood by someone who has never heard the show
• Output includes at least one concrete next action the user can take immediately (fill in the missing data fields, design the PDF layout, or run sponsorship-pitch-writer)

Example

Input

• Show: Working Orders — a twice-weekly podcast about workplace law, employment rights, and the changing nature of work for non-lawyers. Audience: employed professionals aged 28–50, primarily managers and HR professionals.
• Format: Solo + interview mix, 25–35 minutes per episode
• Frequency: Twice weekly (Tuesday and Thursday)
• Downloads: 8,500 per episode average; 68,000 per month; 340 total episodes
• Host: Nadia Ochieng — an employment lawyer who left practice to write and broadcast about workplace issues
• Audience demographics: 65% aged 30–50; 55% in management or HR roles; 70% US/Canada/UK; median household income $95K
• Notable guests: Senior government officials, Fortune 500 CHROs, labor economists
• Social following: 22,000 Twitter/X, 14,000 LinkedIn
• Email list: 11,500 subscribers
• Current sponsors: Two current sponsors (SaaS HR platform, a legal education company)
• Packages: Mid-roll ($35 CPM), pre-roll ($25 CPM), newsletter sponsorship ($500 flat/week)
• Awards: Nominated for Best Business Podcast, Podcast of the Year Awards 2024

Output

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WORKING ORDERS — Media Kit 2025

The workplace law podcast for the people who manage people.

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THE SHOW

Working Orders is a twice-weekly podcast that makes employment law and workplace rights accessible to the professionals who deal with them every day — managers, HR teams, and anyone who has ever wondered whether what happened at their job was actually legal. Hosted by former employment lawyer Nadia Ochieng, the show combines solo deep-dives on specific workplace issues with interviews with senior practitioners, policy officials, and researchers. With 340 episodes published since 2021, Working Orders is one of the most comprehensive English-language resources on employment law for a non-legal audience.

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THE AUDIENCE

Our listeners are professionals who make workplace decisions — hiring managers, HR directors, team leads, and people navigating their own careers. They listen because the subject directly affects their work, and they come back because the show is accurate, specific, and doesn't talk down to them.

• 65% aged 30–50
• 55% in management, HR, or people operations roles
• 70% based in the US, Canada, or UK
• Median household income: $95,000
• High purchase intent in HR software, legal services, professional development, and productivity tools

Our audience does not listen passively. In our most recent listener survey, 78% reported taking action based on something they heard on the show in the previous 90 days — a higher action rate than category benchmarks for business podcasts.

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BY THE NUMBERS

Metric	Figure
Average downloads per episode	8,500
Monthly downloads	68,000
Total episodes published	340
Twitter/X followers	22,000
LinkedIn followers	14,000
Email newsletter subscribers	11,500
Publishing frequency	Twice weekly (Tue / Thu)

Podcast nomination: Best Business Podcast, Podcast of the Year Awards 2024.

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SPONSORSHIP PACKAGES

Package	Placement	Format	Rate
Mid-Roll Sponsorship	60-sec mid-roll, host-read	Per-episode or 4-ep minimum	$35 CPM (~$298/ep)
Pre-Roll Sponsorship	30-sec pre-roll, host-read	Per-episode or 4-ep minimum	$25 CPM (~$213/ep)
Newsletter Sponsorship	Dedicated section, weekly email	Per-week	$500 flat
Combined Package	Mid-roll + newsletter (same week)	4-week minimum	Contact for rate

All ad reads are host-read and approved by Nadia. Personal endorsement available where the host has used or reviewed the product. Past sponsors include an HR software platform and a legal professional development company — references available on request.

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NOTABLE GUESTS Senior officials from the US Department of Labor, UK ACAS, and equivalent bodies in Canada and Australia; CHROs from major employers; leading labor economists and employment law academics.

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HOST

Nadia Ochieng practised employment law for eight years before leaving to write and broadcast about workplace issues. She is the author of Your Rights At Work (2022) and writes a weekly column on employment law for a national business publication. She brings legal precision to an audience that needs it explained, not simplified.

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CONTACT

Sponsorship enquiries: sponsorship@workinorders.com Press and media: press@workingorders.com Website: workingorders.com · @workingorders

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Known Limitations

• Audience behavior data (action rates, purchase intent) in the example is illustrative — the user must substitute real survey data or remove this claim; invented audience behavior statistics are a credibility risk with sophisticated sponsors
• CPM benchmarks and market rates change frequently — rates in this example should be verified against current industry benchmarks before publishing the media kit
• This skill produces copy for the media kit text; the actual document will require design and layout (a branded PDF) — the output here is ready for a designer but is not a finished document
• If no audience demographics are available from podcast host analytics, the assistant will write the audience section in more general terms, which is a weaker document; downloading analytics from your podcast host before running this skill significantly improves output quality

Related Skills

• sponsorship-pitch-writer
• guest-outreach-email
• ad-read-script