Rednote (小红书) Content Creation
Platform Overview
Rednote (小红书) is a Chinese lifestyle and commerce platform. Content must feel native — authentic, conversational, and visually structured. Posts combine cover images with text notes. The algorithm favors engagement-driving formatting.
Content Categories
This plugin supports four post categories. Each has distinct style conventions:
1. 信息分享 (Information Sharing)
- Source: Content (articles, docs, product pages) provided via Notion link — can be in English or Chinese
- Process: Read source → if English, translate to natural Chinese; if Chinese, rewrite in Rednote style → condense into image-friendly length → generate images → reformat for Rednote
- Condensing step: Source content needs to be restructured for image cards. Extract ALL key points (not just 3-5 — long articles may have 8-10+). Each key point becomes one content page with a section title + body text. Aim for 150-200 Chinese characters per content page — include explanations, examples, data points, or context so each page feels substantive and 干货满满, not sparse. Use up to 10 content pages to ensure no important information is lost.
- Source attribution: If the source material has identifiable origin (author, publication, original title), mention it naturally in the post body — e.g., "这篇来自 XX 的文章「原文标题」..." or "XX 最近发布了一篇关于...". Use descriptive text, NOT URLs. This builds credibility and respects the original creator.
- Tone: Knowledgeable, sharing-oriented ("我发现了一个超好用的..." / "给大家分享一下...")
- Structure: Hook title → source attribution (if applicable) → key points in digestible chunks → personal takeaway
- Image style: Follow the "Image Generation" section below for cover and content page styles. The author name on all cover images must be: 碳基补完计划
2. 产品测评 (Product Reviews)
- Tone: Honest, detailed, personal experience ("用了一个月的真实感受")
- Structure: Product intro → pros/cons → usage scenarios → verdict + rating
- Include: Specific details (price, where to buy, usage duration)
3. 教程/攻略 (Tutorials & Guides)
- Tone: Helpful, step-by-step ("手把手教你...")
- Structure: Numbered steps → tips/warnings → results/outcome
- Format: Heavy use of emoji numbering (1️⃣ 2️⃣ 3️⃣) and section dividers
4. 品牌推广 (Brand Promotion)
- Tone: Professional yet approachable, value-driven
- Structure: Pain point → solution → features → call to action
- Balance: Provide genuine value while promoting — avoid feeling like an ad
Title Writing (标题)
Titles are critical for click-through. Follow these patterns:
Formulas that work on Rednote:
- 数字 + 痛点: "5个让你少走弯路的XX技巧"
- 反问/悬念: "为什么90%的人都不知道这个？"
- 身份共鸣: "打工人必看！XX的正确方式"
- 结果导向: "用了这个方法，效率提升300%"
- 对比: "以前 vs 现在，XX真的改变了我"
Rules:
- Keep titles under 20 Chinese characters when possible
- Use 【】for emphasis brackets, not《》
- Include 1-2 emoji in titles for visual pop
- Avoid clickbait that doesn't deliver — Rednote users punish this
Body Text Formatting
Structure
- Open with a hook (1-2 sentences max)
- Use line breaks liberally — dense paragraphs perform poorly
- Emoji as bullet points: ✅ ❌ 💡 ⭐ 📌 🔥
- Section dividers: ➖➖➖ or ·····
- Keep paragraphs to 2-3 lines max
- End with a question or call-to-engagement ("你们觉得呢？" / "评论区告诉我～")
Writing Style
- Conversational, first-person
- Mix of short and medium sentences
- Sprinkle in colloquial expressions (亲测、安利、种草、拔草、yyds)
- Avoid overly formal or academic Chinese
- Use 「」for quotes instead of ""
Emoji Usage
- 3-6 emoji per post (not per line)
- Use consistently as section markers
- Don't overdo — Rednote users prefer clean readability over emoji walls
- Match emoji to content mood (🌟 for highlights, ⚠️ for warnings, 💰 for prices)
Hashtags (话题标签)
- Place at the end of the post
- Use 5-10 hashtags
- Mix broad + niche: #好物分享 #实用工具 #效率提升 #[specific topic]
- Include trending tags when relevant
- Format: #标签名 (no spaces between # and text)
- Research current trending tags for the specific category
Image Generation
All post images (cover + content pages) are generated by gen_images.py as 1242×1660px PNGs. The script handles font detection, mixed CJK/Latin rendering, and all layout logic described below.
封面页 (Cover Page) Style
The cover image is divided into two distinct zones stacked vertically:
Upper zone (~60% of the image):
- A vibrant, abstract gradient background with flowing organic shapes — like a close-up of a colorful flower or watercolor bloom
- Color palette: warm oranges, pinks, magentas, purples, with accents of light blue and green — dreamy, soft-focus aesthetic
- In the center of this zone: a white rounded-rectangle pill/badge (with subtle shadow) containing the main topic keyword in black sans-serif text (e.g., a product name, technology term, or short phrase like "GPT-5.4 Thinking")
- The pill badge should be horizontally centered, vertically centered within the upper zone
Divider:
- A thin colorful gradient strip (2-4px) matching the upper zone colors separates the two zones
Lower zone (~40% of the image):
- Clean white/very light gray background
- Large bold black serif Chinese text as the main title, wrapping across 2-3 lines (font size ~72-80px equivalent at 1242×1660)
- The title should be left-aligned with generous left/right margins (~80-100px)
- Below the title: author credit line with a small vertical bar icon:
丨作者：碳基补完计划 in smaller gray/dark text (~36px)
Color values:
- Upper zone gradient:
#FF9A56 (orange), #E87CBB (pink), #C77DBA (purple), #8CC5E8 (light blue), #A8D86C (green)
- Lower zone background:
#FFFFFF or #FAFAFA
- Title text:
#1A1A1A (near black)
- Author text:
#666666 (medium gray)
内容页 (Content Page) Style
Each content page follows a clean, text-only, warm-toned card design:
Background:
- Warm beige/cream color:
#F5E6D3 or #F2E0CC — a cozy, paper-like warmth
- Consistent across ALL content pages in a single post
Page number (top-left):
- Large serif or semi-serif numerals:
01, 02, 03, etc.
- Color: dark brown/terracotta
#8B4513 or #7A3B10
- Font size: very large (~96-120px equivalent), bold weight
- Positioned at top-left with ~80px margin from edges
Section title:
- Bold dark brown text (
#7A3B10), ~48-56px
- Often phrased as a question or bold statement
- Positioned below the page number with ~40px gap
Body text:
- Dark brown/terracotta color (
#8B4513), ~36-42px, regular weight
- Conversational, readable style
- Line spacing: 1.6-1.8x for readability
Separators:
- Thin horizontal line in matching brown color between logical sections
Quotes:
- Slightly lighter brown/gray color (
#A0785A), with Chinese quotation marks "..."
- Visually distinguished from regular body text
Key design principles:
- NO images, icons, or decorative elements on content pages — pure text layout
- NO emoji on content page images (emoji are only for the text post body, not the image cards)
- Typography hierarchy: page number (largest) → section title (bold, large) → body text (regular)
- Generous margins: ~80-100px on all sides
- Aim for ~150-200 Chinese characters per content page for rich, substantive content
Content Page Count
Number of content pages scales with source depth — prioritize completeness over brevity:
- Short post (1-3 key points): 2-3 content pages
- Medium post (4-6 key points): 4-6 content pages
- Long/detailed post (7+ points, tutorials, in-depth articles): 7-10 content pages
- Maximum 10 content pages (excluding cover). Do NOT drop key points to save pages.
gen_images.py Usage
Use ${CLAUDE_PLUGIN_ROOT}/scripts/gen_images.py to generate all images (cover + content pages).
Programmatic usage:
import sys, os
sys.path.insert(0, os.path.join(os.environ.get("CLAUDE_PLUGIN_ROOT", "."), "scripts"))
from gen_images import generate_post, PostConfig, ContentPage
config = PostConfig(
title="封面标题",
keyword="Badge Text",
pages=[ContentPage(title=t, body=b) for t, b in page_data],
)
paths = generate_post(config, "./output")
# paths = ["./output/cover.png", "./output/page_01.png", ...]
CLI usage:
# post.json: {"title": "封面标题", "keyword": "Badge", "pages": [{"title": "...", "body": "..."}]}
python ${CLAUDE_PLUGIN_ROOT}/scripts/gen_images.py --config post.json --output ./output
Requirements:
pip install Pillow --break-system-packages- CJK font must exist on the system (Linux: install
fonts-noto-cjk; macOS: PingFang built-in)
- Output: 1242×1660px PNGs
Quality Checklist
Before finalizing any Rednote post, verify: