Skill

draft-content

Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.

npx claudepluginhub sun2443/designer-skills --plugin marketing

Invocation

How this skill is triggered — by the user, by Claude, or both

Slash command

/marketing:draft-content <content type and topic>

User invocable

Model invocable

Inline context

Default effort

Argument hint<content type and topic>

Context Preview

The summary Claude sees in its skill listing — used to decide when to auto-load this skill

> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md).

SKILL.md

118 lines · ~1.1k tokens

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Stats

LanguagePython

Parent stars0

MaintenanceGood

Last CommitMar 18, 2026

Actions

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Share bugs, ideas, or general feedback.

Stats

Actions

Help us improve

Share bugs, ideas, or general feedback.

Draft Content

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Generate marketing content drafts tailored to a specific content type, audience, and brand voice.

Trigger

User runs /draft-content or asks to draft, write, or create marketing content.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

Content type — one of:
- Blog post
- Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook)
- Email newsletter
- Landing page copy
- Press release
- Case study
Topic — the subject or theme of the content
Target audience — who this content is for (role, industry, seniority, pain points)
Key messages — 2-4 main points or takeaways to communicate
Tone — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured)
Length — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs")

Brand Voice

If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied.
If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone."
Apply the specified or default tone consistently throughout the draft.

Content Generation by Type

Blog Post

Engaging headline (provide 2-3 options)
Introduction with a hook (question, statistic, bold statement, or story)
3-5 organized sections with descriptive subheadings
Supporting points, examples, or data references in each section
Conclusion with a clear call to action
SEO considerations: suggest a primary keyword, include it in the headline and first paragraph, use related keywords in subheadings

Social Media Post

Platform-appropriate format and length
Hook in the first line
Hashtag suggestions (3-5 relevant hashtags)
Call to action or engagement prompt
Emoji usage appropriate to brand and platform
If LinkedIn: professional framing, paragraph breaks for readability
If Twitter/X: concise, punchy, within character limit
If Instagram: visual-first language, story-driven, hashtag block

Email Newsletter

Subject line (provide 2-3 options with open-rate considerations)
Preview text
Greeting
Body sections with clear hierarchy
Call to action button text
Sign-off
Unsubscribe note reminder

Landing Page Copy

Headline and subheadline
Hero section copy
Value propositions (3-4 benefit-driven bullets or sections)
Social proof placeholder (suggest testimonial or stat placement)
Primary and secondary CTAs
FAQ section suggestions
SEO: meta title and meta description suggestions

Press Release

Headline following press release conventions
Dateline and location
Lead paragraph (who, what, when, where, why)
Supporting quotes (provide placeholder guidance)
Company boilerplate placeholder
Media contact placeholder
Standard press release formatting

Case Study

Title emphasizing the result
Customer overview (industry, size, challenge)
Challenge section
Solution section (what was implemented)
Results section with metrics (prompt user for data)
Customer quote placeholder
Call to action

SEO Considerations (for web content)

For blog posts, landing pages, and other web-facing content:

Suggest a primary keyword based on the topic
Recommend keyword placement: headline, first paragraph, subheadings, meta description
Suggest internal and external linking opportunities
Recommend a meta description (under 160 characters)
Note image alt text opportunities

Output

Present the draft with clear formatting. After the draft, include:

A brief note on what brand voice and tone were applied
Any SEO recommendations (for web content)
Suggestions for next steps (e.g., "Review with your team", "Add customer quotes", "Pair with a visual")

Ask: "Would you like me to revise any section, adjust the tone, or create a variation for a different channel?"