From rmbc-skills
Generate a 3-4 email cart abandonment recovery sequence with escalating urgency — from gentle reminder to final scarcity close using RMBC principles.
npx claudepluginhub coleschaffer/copywritingskills-rmbcThis skill uses the workspace's default tool permissions.
Generate a cart abandonment email sequence (3-4 emails) that recovers lost sales from shoppers who added to cart but did not complete checkout. Cart abandoners are the highest-intent non-buyers in your funnel — they wanted the product enough to add it. Something stopped them: price doubt, distraction, shipping concern, or comparison shopping. Each email addresses a different recovery angle with...
Generate post-purchase email upsell sequences (3-5 emails) that ascend customers from initial purchase to higher-ticket offers using RMBC-structured persuasion.
Designs email automation sequences with timing, subject lines, copy, and conditional logic for welcome series, nurture, re-engagement, abandoned cart, post-purchase, review requests, and custom campaigns triggered by subscriber actions.
Generates complete multi-email sequences for drip campaigns, nurture series, onboarding, and launches including subject lines, preview text, body copy, CTAs, and A/B test suggestions.
Share bugs, ideas, or general feedback.
Generate a cart abandonment email sequence (3-4 emails) that recovers lost sales from shoppers who added to cart but did not complete checkout. Cart abandoners are the highest-intent non-buyers in your funnel — they wanted the product enough to add it. Something stopped them: price doubt, distraction, shipping concern, or comparison shopping. Each email addresses a different recovery angle with escalating urgency. RMBC applies as objection architecture: Research identifies why they left, Mechanism reinforces why this product is the right choice, Brief escalates the urgency arc, Copy recovers the sale.
| Input | Required | Description |
|---|---|---|
product_name | Yes | Name and brief description of the product left in cart |
price_point | Yes | Product price — used for value framing and objection handling |
target_audience | Yes | Who the shopper is — demographics, pain points, desires |
guarantee | Yes | Money-back guarantee, return policy, or risk reversal offer |
shipping_info | Yes | Shipping cost, free shipping threshold, or delivery timeline |
discount_offer | No | Discount or incentive for completing purchase (e.g., 10% off, free gift) |
sequence_length | No | Number of emails: 3 or 4 (default: 4) |
Read rmbc-context/SKILL.md to load RMBC framework definitions. Cart abandonment sequences invert typical RMBC — the prospect already wants the product. The job is removing friction, not building desire. Mechanism reinforces their original interest. Proof handles objections. CTA removes the final barrier.
| Timing | Role | Approach | |
|---|---|---|---|
| 1 — Reminder | 1 hour | Gentle nudge — "You left something behind" | Helpful, not pushy. Show the product. Simple CTA to return to cart. |
| 2 — Social Proof | 24 hours | Build confidence — "Here's why others love it" | Testimonials, ratings, results. Address the unspoken "is it worth it?" |
| 3 — Objection Handling | 48 hours | Remove barriers — address price, shipping, quality | Name the top objection directly. Deploy guarantee. Answer FAQ. |
| 4 — Scarcity/Final Offer | 72 hours | Last chance — urgency + sweetener | Stock warning, discount (if applicable), deadline. Final CTA. |
For 3-email sequences: combine emails 2+3 (social proof + objection handling in one email).
Before writing, map the likely objections for this product and price point:
| Price Range | Primary Objection | Secondary Objection |
|---|---|---|
| Under $30 | "Do I really need this?" (impulse doubt) | Shipping cost exceeds perceived value |
| $30-$100 | "Is this the best option?" (comparison shopping) | "Can I find it cheaper elsewhere?" |
| $100-$300 | "Can I justify this expense?" (budget concern) | "What if it doesn't work for me?" |
| $300+ | "This is a big decision" (commitment anxiety) | "I need to think about it / ask someone" |
Email 3 must address the primary objection for the given price range directly.
For each email, produce:
Rules:
Check that the sequence addresses:
If any gap exists, revise.
## Cart Abandonment Flow: [Product Name]
**Product:** [product name] — $[price]
**Sequence Length:** [3-4] emails
**Send Schedule:** 1h → 24h → 48h → 72h
**Audience:** [target audience summary]
**Primary Objection:** [identified objection for this price point]
---
### Email 1: Reminder — 1 Hour
**Subject:** [subject line]
**Preview:** [preview text]
[Full email body — gentle, helpful, product image reference]
[CTA: Return to cart]
---
### Email 2: [Role Label] — 24 Hours
[...continue for each email...]
---
## Recovery Strategy Notes
- **Primary objection:** [what stops this audience at this price point]
- **Guarantee placement:** Email [3] — [type of guarantee and how it's framed]
- **Discount strategy:** [if discount offered: which email, what %, why delayed]
- **Expected recovery rate:** [benchmark: 5-15% of abandoners for well-optimized flows]
- **Exit behavior:** Non-converters after email 4 → add to retargeting audience
Email 1 must be purely helpful — no urgency, no discount, no pressure
Social proof in email 2 must be specific — star ratings, testimonial quotes, unit counts
Email 3 must name the actual objection for the price point — not a vague "still thinking?"
Guarantee must be prominently displayed — not buried in a PS line
Discount (if used) must only appear in the final email — never reward early abandonment
Every email must reference the specific product left in cart — not generic "items in your cart"
Tone must be empathetic throughout — these are almost-customers, not cold leads
CTAs must link back to the preserved cart, not to a product page
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/mechanism-ideation to reinforce why this product is uniquely effective/email-promo for promotional emails to non-abandoners/post-purchase-sequence for customers who convert from this flow/guarantee-writer for guarantee copy used in email 3/rmbc-copy-auditGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join