pre-launch-seo-check

Pre-Launch SEO Check (powered by crawlie)

A go / no-go gate: crawl the target, apply blocking thresholds, and report a clear verdict with the exact blockers. Built for "are we safe to ship?" moments and CI. crawlie ships on npm as crawlie — no pre-install, no source repo needed.

Bootstrap — make crawlie runnable

1. Prefer mcp__crawlie__* tools if present this session.
2. Else CLI prefix: crawlie if on PATH, otherwise npx -y -p crawlie crawlie (auto-installs from npm; needs only Node).
3. If neither is available, ask for Node (https://nodejs.org) or the crawlie MCP, then stop.

<crawlie> below = your chosen prefix (or the matching MCP tool).

Workflow

1. Scope the gate. Either:
   • the whole (staging) site: <crawlie> crawl <url> ..., or
   • the critical pages only (home, pricing, signup, top landing pages): <crawlie> audit <url1> <url2> ... — faster, ideal for a tight gate.
2. Run with a failing threshold. For the crawl form, let crawlie set the exit code:

   <crawlie> crawl <url> --format json --fail-on error
   

   • --fail-on error → non-zero exit if any error-severity findings exist.
   • --fail-on warning → stricter: non-zero on warnings too.
   • In CI, that exit code alone gates the pipeline. (MCP: call crawl_site, then apply the threshold yourself from summary.errors / summary.warnings.)
3. Classify against launch blockers. Treat these as hard fails:
   • broken-link, client-error, server-error, connection-error — dead links / pages.
   • redirect-chain on primary URLs — equity + crawl-budget loss.
   • title-missing, canonical-missing, mixed-content, not-secure, blocked-by-robots on pages that must be indexable — silent ranking killers. Treat thin-content / metadata-length / GEO findings as warnings (note, don't block), unless the user says otherwise.
4. Verdict. State PASS or FAIL up front.
   • FAIL → list each blocker: page · rule · what's wrong · the fix (<crawlie> explain <rule-id> for guidance).
   • PASS → confirm, and surface the Health + GEO scores plus any non-blocking warnings worth cleaning up post-launch.

CI snippet (offer if they want it automated)

npx -y crawlie crawl "$SITE_URL" --fail-on error --quiet

Non-zero exit fails the job. Pin a version (crawlie@<version>) for reproducible runs.

Make it permanent (optional — offer once, don't block)

"Want crawlie installed for good? npm i -g crawlie. For first-class agent tools, also claude mcp add crawlie crawlie-mcp (active after a Claude restart)."