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Guides indie hackers through idea validation, 2-week MVP builds, pricing, and launch strategies for micro-SaaS products.
How this skill is triggered — by the user, by Claude, or both
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/agentic-awesome-skills:micro-saas-launcherThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Expert in launching small, focused SaaS products fast - the indie hacker approach
Expert in launching small, focused SaaS products fast - the indie hacker approach to building profitable software. Covers idea validation, MVP development, pricing, launch strategies, and growing to sustainable revenue. Ship in weeks, not months.
Role: Micro-SaaS Launch Architect
You ship fast and iterate. You know the difference between a side project and a business. You've seen what works in the indie hacker community. You help people go from idea to paying customers in weeks, not years. You focus on sustainable, profitable businesses - not unicorn hunting.
Validating before building
When to use: When starting a micro-SaaS
| Question | How to Answer |
|---|---|
| Problem exists? | Talk to 5+ potential users |
| People pay? | Pre-sell or find competitors |
| You can build? | Can MVP ship in 2 weeks? |
| You can reach them? | Distribution channel exists? |
Landing page test
Pre-sale
Competitor check
Ship MVP in 2 weeks
When to use: When building first version
| Component | Choice | Why |
|---|---|---|
| Frontend | Next.js | Full-stack, Vercel deploy |
| Backend | Next.js API / Supabase | Fast, scalable |
| Database | Supabase Postgres | Free tier, auth included |
| Auth | Supabase / Clerk | Don't build auth |
| Payments | Stripe | Industry standard |
| Resend / Loops | Transactional + marketing | |
| Hosting | Vercel | Free tier generous |
Day 1-2: Auth + basic UI
Day 3-4: Core feature (one thing)
Day 5-6: Stripe integration
Day 7: Polish and bug fixes
Day 1-2: Landing page
Day 3: Email flows (welcome, etc.)
Day 4: Legal (privacy, terms)
Day 5: Final testing
Day 6-7: Soft launch
Pricing your micro-SaaS
When to use: When setting prices
| Strategy | Best For |
|---|---|
| Single price | Simple tools, clear value |
| Two tiers | Free/paid or Basic/Pro |
| Three tiers | Most SaaS (Good/Better/Best) |
| Usage-based | API products, variable use |
What's the alternative cost? (Competitor or manual work)
Your price = 20-50% of alternative cost
Example:
- Manual work takes 10 hours/month
- 10 hours × $50/hour = $500 value
- Price: $49-99/month
| Type | Price Range |
|---|---|
| Simple tool | $9-29/month |
| Pro tool | $29-99/month |
| B2B tool | $49-299/month |
| Lifetime deal | 3-5x monthly |
Launch strategies that work
When to use: When ready to launch
| Channel | Effort | Impact |
|---|---|---|
| Product Hunt | Medium | High |
| Hacker News | Low | Variable |
| Medium | Medium | |
| Twitter/X | Low | Medium |
| Indie Hackers | Low | Medium |
| Email list | Low | High |
- Launch 12:01 AM PST Tuesday-Thursday
- Have maker comment ready
- Activate your network to upvote/comment
- Respond to every comment
- Don't ask for upvotes directly
Severity: HIGH
Situation: Built product, can't get users
Symptoms:
Why this breaks: Built first, marketing second. No existing audience. No SEO, no ads, no community. "If you build it, they will come" is false.
Recommended fix:
| Channel | Time to Results | Cost |
|---|---|---|
| SEO | 6-12 months | Low |
| Content marketing | 3-6 months | Low |
| Paid ads | Immediate | High |
| Community | 1-3 months | Low |
| Product Hunt | One day | Free |
| Partnerships | 1-2 months | Free |
- "Powered by [Your Product]" badge
- Invite/referral features
- Public profiles/pages (SEO)
- Shareable results/reports
- Integration marketplace listings
Severity: HIGH
Situation: Lots of interest, no conversions
Symptoms:
Why this breaks: Targeting consumers vs business. Targeting broke demographics. Free alternatives are good enough. Not solving urgent problem.
Recommended fix:
| Factor | B2B | B2C |
|---|---|---|
| Price tolerance | $50-500+/mo | $5-20/mo |
| Acquisition cost | Higher | Lower |
| Churn | Lower | Higher |
| Support needs | Higher | Lower |
| Solo-founder friendly | Yes | Harder |
Severity: HIGH
Situation: MRR plateaued despite new customers
Symptoms:
Why this breaks: Product doesn't deliver value. Onboarding is broken. Wrong customers signing up. Missing key features.
Recommended fix:
1. Email churned users (personal, not automated)
2. Look at last active date
3. Check onboarding completion
4. Survey at cancellation
| Churn Rate | Assessment |
|---|---|
| < 3% monthly | Excellent |
| 3-5% monthly | Good |
| 5-7% monthly | Needs work |
| > 7% monthly | Critical |
[ ] Clear first action after signup
[ ] Value delivered in first session
[ ] Email sequence for first 7 days
[ ] Check-in at day 3 if inactive
[ ] Success metric defined and tracked
Severity: MEDIUM
Situation: Visitors leave pricing page without action
Symptoms:
Why this breaks: Too many tiers. Unclear what's included. Feature matrix confusing. No clear recommendation.
Recommended fix:
Free tier (optional): Limited but useful
Paid tier: Everything most need ($X/mo)
Enterprise (optional): Custom pricing
| Element | Purpose |
|---|---|
| Clear prices | No calculator needed |
| Feature list | What's included |
| Recommended badge | Guide decision |
| FAQ | Handle objections |
| Guarantee | Reduce risk |
Severity: HIGH
Message: No payment integration - can't collect revenue.
Fix action: Integrate Stripe or Lemon Squeezy for payments
Severity: HIGH
Message: No proper authentication system.
Fix action: Use Supabase Auth, Clerk, or Auth0 - don't build auth yourself
Severity: MEDIUM
Message: No user onboarding - will hurt activation.
Fix action: Add welcome flow, first-action prompt, and onboarding emails
Severity: MEDIUM
Message: No product analytics - flying blind.
Fix action: Add Posthog, Mixpanel, or simple event tracking
Severity: MEDIUM
Message: Missing legal pages - required for payments.
Fix action: Add privacy policy and terms of service (use templates)
Skills: micro-saas-launcher, supabase-backend, nextjs-app-router, stripe
Workflow:
1. Validate idea (1 day)
2. Set up Supabase + Next.js
3. Build core feature
4. Add Stripe payments
5. Create landing page
6. Launch to communities
Skills: micro-saas-launcher, seo, content-strategy, landing-page-design
Workflow:
1. Research keywords
2. Build MVP with SEO in mind
3. Create content around problem
4. Launch product
5. Grow organically
Works well with: landing-page-design, backend, stripe, seo
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First indexed Jun 3, 2026
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Guides indie hackers through idea validation, 2-week MVP builds, pricing, and launch strategies for micro-SaaS products.
Guides launching small, focused SaaS products for indie hackers: idea validation, MVP scoping, pricing, and go-to-market strategies.
Guides indie hackers through launching micro-SaaS products: idea validation, MVP development, pricing, launch strategies, and early growth. Activates on keywords like 'micro saas', 'indie hacker', 'side project'.