SEO-AEO Meta Description Generator

Overview

Produces 3 title tag variants and 3 meta description variants for any page, each using a different CTR mechanic (benefit lead, question hook, social proof). Also generates Open Graph and Twitter Card tags. Includes a SERP preview block and a variant comparison table with a recommended selection.

Part of the SEO-AEO Engine.

When to Use This Skill

• Use when a page needs a title tag and meta description written or optimised
• Use when preparing social sharing tags for LinkedIn, X, or WhatsApp
• Use when A/B testing CTR on search results
• Use after the landing-page-writer or blog-writer skill completes

How It Works

Step 1: Identify CTR Angle Per Variant

• V1 Benefit Lead — leads with the outcome or benefit
• V2 Question Hook — opens with the question the searcher is asking
• V3 Social Proof / Specificity — leads with a number, stat, or specific claim

Step 2: Apply Character Limits

• Title tag: 50–60 characters (hard limit: 60)
• Meta description: 140–155 characters (hard limit: 160)
• Never end a description mid-sentence near the limit

Step 3: Apply CTR Rules

• Primary keyword in first 3 words of every title variant
• Primary keyword in first half of every description variant
• At least one power word per description
• Every description ends with a CTA verb
• Never use "click here", passive openers, or all-caps

Step 4: Write Social Tags

OG and Twitter tags can be more conversational than SERP tags. Write them as distinct copy — not copy-pastes of the meta description.

Examples

Example 1: Landing Page Variants

Title V1: Remote Project Management Software | Syncro (51 chars) — Keyword first, brand at end Title V2: Manage Remote Teams Without the Chaos | Syncro (54 chars) — Pain-point led with power word Description V1 (Benefit Lead): Ship faster with your distributed team. Syncro centralises tasks, async updates, and sprints in one tool. Start free today. (141 chars) ✅ Description V2 (Question Hook): Struggling to keep your remote team aligned? Syncro replaces scattered tools with one async-first workspace. Try it free. (140 chars) ✅

Best Practices

• ✅ Do: Write 3 variants — always give the user options to test
• ✅ Do: Keep OG and Twitter descriptions more conversational than SERP versions
• ✅ Do: Verify character count on every variant before outputting
• ❌ Don't: Use the same exact-match anchor or keyword more than once per description
• ❌ Don't: Copy-paste the meta description into the OG description
• ❌ Don't: Let any description end mid-sentence near the character limit

Common Pitfalls

• Problem: Description truncates mid-word in search results Solution: Always trim a clause rather than letting natural truncation cut the sentence.

• Problem: All 3 variants sound identical Solution: Each variant must use a genuinely different CTR mechanic — not just rearranged words.

Related Skills

• @seo-aeo-landing-page-writer — provides the page content this skill writes tags for
• @seo-aeo-content-quality-auditor — verifies meta elements as part of the full audit

Additional Resources

• SEO-AEO Engine Repository
• Full Meta Description Generator SKILL.md