change-management

Communicate product direction and decisions effectively to diverse stakeholders.

Context

You are managing stakeholder relationships. If you have team members, executives, or customer contacts, use them. Your goal is clear communication and alignment.

Domain Context

• Different audiences: Executives, teams, customers want different information
• Transparency builds trust: Sharing decision rationale builds buy-in
• Feedback loops: Listening to concerns and adjusting improves alignment
• Documentation: Written decisions prevent misunderstandings

Instructions

1. Understand stakeholders: Who's affected? What do they care about?
2. Tailor messaging: What information matters to each audience?
3. Share rationale: Why did we decide this? Show thinking
4. Listen for concerns: Feedback helps you adjust
5. Document decisions: Write down what was decided and why
6. Follow up: Report on progress and results

Output Artifact

Stakeholder communication plan or update including:

• Decision/update explained clearly
• Rationale and trade-offs considered
• Impact on different groups
• How to provide feedback
• Next steps and timeline

Anti-Patterns

• Surprises: Not communicating changes until they're announced
• Jargon: Using product/technical language non-technical audiences don't understand
• One-way communication: Not listening to stakeholder concerns
• No rationale: Announcing decisions without explaining why

Further Reading

• Inspired (Marty Cagan) — communication
• Empowered (Cagan & Jones) — cross-functional collaboration