b2c-am

B2C Account Manager Skill

Use the b2c am commands to manage Account Manager resources: API clients, users, roles, and organizations.

Tip: If b2c is not installed globally, use npx @salesforce/b2c-cli instead (e.g., npx @salesforce/b2c-cli am clients list).

Authentication

Account Manager commands work out of the box with no configuration. The CLI uses a built-in public client and opens a browser for login.

• Zero-config (browser login): Default. Just run the commands -- the CLI opens a browser for login.
• Client credentials: For CI/CD and automation. The CLI auto-discovers clientId/clientSecret from SFCC_* env vars, dw.json (in the current or a parent directory), package.json, or configuration plugins — passing --client-id/--client-secret flags is usually unnecessary.
• Force browser login (--user-auth): When client credentials are configured but you need browser-based login (required for org and client management).

Run b2c setup inspect to confirm which credentials the CLI sees and where they came from. For precedence and troubleshooting, see the b2c-cli:b2c-config skill.

Role Requirements

Operations	Client Credentials (roles on API client)	User Auth (roles on user account)
AM Users & Roles	User Administrator	Account Administrator or User Administrator
AM Organizations	Not supported -- use --user-auth	Account Administrator
AM API Clients	Not supported -- use --user-auth	Account Administrator or API Administrator

Organization and API client management are only available with user authentication. For Business Manager administration (BM roles, users, access keys, whoami), see the b2c-cli:b2c-bm-users-roles skill.

API Clients

List Clients

b2c am clients list

# with pagination
b2c am clients list --size 50 --page 2

# JSON output
b2c am clients list --json

Get Client

# by UUID
b2c am clients get <api-client-id>

# with expanded organizations and roles
b2c am clients get <api-client-id> --expand organizations,roles

Create Client

Clients are created inactive by default. Requires user auth.

b2c am clients create \
  --name "My API Client" \
  --orgs <org-id> \
  --password "securePassword123"

# with roles, role tenant filter, and redirect URLs
b2c am clients create \
  --name "CI/CD Pipeline" \
  --orgs <org-id> \
  --password "securePassword123" \
  --roles SALESFORCE_COMMERCE_API \
  --role-tenant-filter "SALESFORCE_COMMERCE_API:zzxy_prd" \
  --redirect-urls "https://example.com/callback" \
  --active

Update Client

Partial update -- only specified fields are changed.

b2c am clients update <api-client-id> --name "New Name"
b2c am clients update <api-client-id> --active

Change Client Password

b2c am clients password <api-client-id> --current "oldPass" --new "newSecurePass123"

Delete Client

Client must be disabled for 7+ days before deletion. Destructive operation (safe mode check).

b2c am clients delete <api-client-id>

Users

List Users

b2c am users list

# with extended columns (roles, organizations)
b2c am users list --extended

# JSON output with pagination
b2c am users list --size 100 --json

Get User

b2c am users get [email protected]

# with expanded roles and organizations
b2c am users get [email protected] --expand-all

Create User

b2c am users create \
  --org "My Organization" \
  --mail [email protected] \
  --first-name Jane \
  --last-name Doe

The --org flag accepts either an org ID or org name. Users are created in INITIAL state with no roles.

Update User

b2c am users update [email protected] --first-name Janet --last-name Smith

Delete User

Soft-deletes by default. Use --purge for hard delete (user must already be in DELETED state).

# soft delete
b2c am users delete [email protected]

# hard delete (purge)
b2c am users delete [email protected] --purge

Reset User Password

Resets password to INITIAL state, clearing expiration. Destructive operation (safe mode check).

b2c am users reset [email protected]

Roles

List Roles

b2c am roles list

# filter by target type
b2c am roles list --target-type User
b2c am roles list --target-type ApiClient

Get Role

b2c am roles get bm-admin
b2c am roles get SLAS_ORGANIZATION_ADMIN

Grant Role to User

b2c am roles grant [email protected] --role bm-admin

# with tenant scope
b2c am roles grant [email protected] --role bm-admin --scope zzzz_001,zzzz_002

Revoke Role from User

# revoke entire role
b2c am roles revoke [email protected] --role bm-admin

# revoke specific tenant scopes only
b2c am roles revoke [email protected] --role bm-admin --scope zzzz_001

Organizations

List Organizations

b2c am orgs list

# all organizations (max page size)
b2c am orgs list --all

# extended columns
b2c am orgs list --extended

Get Organization

Accepts org ID or name.

b2c am orgs get <org-id>
b2c am orgs get "My Organization"

Business Manager Administration

BM-side resources (instance roles, instance users, access keys, whoami) live in the b2c-cli:b2c-bm-users-roles skill. Use it for:

• b2c bm roles — list/get/create/delete instance access roles, grant/revoke users, manage permissions
• b2c bm users — list, get, search, update, and delete instance users via the OCAPI /users resource
• b2c bm whoami — show the BM user the current OAuth token resolves to
• b2c bm access-key — provision and rotate WebDAV/OCAPI/Storefront access keys for SSO-managed users

Defer to that skill for BM examples and patterns. AM-side onboarding flows (creating an AM user, granting AM roles scoped to tenants) stay here.

Common Workflows

User Onboarding

# Create the user
b2c am users create --org $ORG_ID --mail [email protected] \
  --first-name Alex --last-name Developer

# Grant Business Manager Admin role scoped to a specific tenant
b2c am roles grant [email protected] --role bm-admin --scope zzxy_prd

User Offboarding

# Revoke roles
b2c am roles revoke [email protected] --role bm-admin

# Soft delete the user
b2c am users delete [email protected]

# Permanent deletion (user must be in DELETED state first)
b2c am users delete [email protected] --purge

Bulk Operations with JSON

# Export all users as JSON
b2c am users list --size 4000 --json

# Pipe to jq for filtering
b2c am users list --json | jq '.[] | select(.userState == "ACTIVE")'

Common Patterns

All am commands support --json for programmatic output. List commands support --columns, --extended, --size, and --page for pagination and column control.

Destructive operations (user delete, user reset, client delete) check safe mode. Only delete or purge users when explicitly requested.

More Commands

See b2c am --help for a full list of available commands and options.