Creates engaging newsletters using 9 proven formats for recurring audience engagement. This skill should be used when launching a newsletter, improving open and click rates, varying content to prevent subscriber fatigue, or when existing newsletters feel stale or generic.
Creates engaging newsletters using 9 proven formats to prevent subscriber fatigue and boost engagement. Use this when launching newsletters, improving open rates, or when content feels stale and generic.
/plugin marketplace add Salesably/salesably-marketplace/plugin install salesably-marketing-skills-marketing-skills@Salesably/salesably-marketplaceThis skill inherits all available tools. When active, it can use any tool Claude has access to.
This skill creates newsletters people actually want to read - not just promotional blasts that get ignored or unsubscribed from.
Build recurring engagement through newsletters that deliver consistent value, strengthen audience relationships, and naturally drive business goals.
Before creating newsletter content, gather context:
brand-voice skill)Collect the best resources, articles, and tools on a topic so readers don't have to.
Structure:
Best for: Busy professionals, niche industries, staying current on trends
Example: "The best marketing reads from this week, so you don't have to scroll Twitter."
Long-form thinking on a single topic - your perspective, insights, or argument.
Structure:
Best for: Thought leadership, building authority, deep audience connection
Example: "Why I think content marketing is dead (and what's replacing it)"
Narrative format with a lesson embedded - personal stories, customer stories, or observations.
Structure:
Best for: Personal brands, coaches, anyone with interesting experiences
Example: "The sales call that made me rethink everything about pricing"
Step-by-step instructions for accomplishing something specific.
Structure:
Best for: Skill-building audiences, technical topics, actionable content
Example: "How to set up your first automated email sequence (in 30 minutes)"
Industry news with your unique perspective and analysis.
Structure:
Best for: Industry-specific newsletters, keeping audiences informed
Example: "This week in AI: 3 announcements that change everything (and 2 that don't)"
Answer reader questions or common questions in your space.
Structure:
Best for: Building community, demonstrating expertise, engagement
Example: "You asked: How do I get my first 1,000 email subscribers?"
Detailed breakdown of a success story, failure, or interesting example.
Structure:
Best for: B2B, proof-driven audiences, demonstrating what's possible
Example: "How [Company] increased conversions by 340% with one landing page change"
Transparency about your process, decisions, numbers, or journey.
Structure:
Best for: Building trust, creator economy, indie businesses
Example: "My November revenue breakdown: $47K (here's what worked and what didn't)"
Combine multiple formats in recurring sections.
Structure example:
Best for: Maintaining variety, longer newsletters, diverse audiences
Example: "One big idea, three links, and a question to ponder"
| Your Situation | Best Format |
|---|---|
| Limited time to write | Curated Links, News Roundup |
| Strong opinions/expertise | Original Essay, Commentary |
| Personal brand | Story-Driven, Behind-the-Scenes |
| Teaching/educating | How-To Tutorial, Case Study |
| Building community | Q&A/AMA, Story-Driven |
| Consistent schedule | Hybrid (predictable structure) |
High-open-rate patterns:
First 1-3 lines that prevent immediate delete:
Avoid opening with:
Prevent subscriber fatigue by rotating formats:
Weekly newsletter example:
Twice-weekly example:
When creating newsletter content, deliver:
brand-voice for consistent tone across all newsletterskeyword-research insights for topic ideationseo-content into newsletter formatslead-magnet can be promoted in newsletterscontent-atomizer turns newsletters into social contentemail-sequences handles automated flows vs. broadcast newsletters