Content planning framework using the 6 Circles Method for identifying high-value topics without paid SEO tools. This skill should be used when building content strategy from scratch, planning quarterly content calendars, finding content gaps, or when unsure what to write about next.
Uses the 6 Circles Method to find high-value content topics at the intersection of your expertise, audience needs, and business goals—without paid SEO tools. Trigger this when building a content strategy from scratch, planning quarterly calendars, or discovering what to write about next.
/plugin marketplace add Salesably/salesably-marketplace/plugin install salesably-marketing-skills-marketing-skills@Salesably/salesably-marketplaceThis skill inherits all available tools. When active, it can use any tool Claude has access to.
This skill identifies high-value content opportunities by finding the intersection of audience interest, business value, and market opportunity - without requiring expensive SEO tools.
Discover content topics that sit at the intersection of six critical factors: what you can credibly write about, what your audience wants, what drives business, what people search for, where competitors are weak, and what's feasible to create.
Content gold exists where these six factors overlap:
┌─────────────────────────────────────────┐
│ YOUR EXPERTISE │
│ (topics you have authority on) │
└─────────────────┬───────────────────────┘
│
┌─────────────────────┼─────────────────────┐
│ │ │
▼ ▼ ▼
┌─────────────┐ ┌─────────────┐ ┌─────────────┐
│ AUDIENCE │ │ BUSINESS │ │ SEARCH │
│ INTERESTS │ │ GOALS │ │ DEMAND │
└──────┬──────┘ └──────┬──────┘ └──────┬──────┘
│ │ │
└────────────┬─────┴─────┬────────────┘
│ │
┌─────▼─────┐ ┌───▼───────┐
│COMPETITION│ │ CONTENT │
│ GAPS │ │FEASIBILITY│
└───────────┘ └───────────┘
Topics where you (or your brand) have genuine authority, experience, or unique perspective.
Questions to ask:
Topics your target audience actively seeks out and engages with.
Questions to ask:
Topics that align with revenue-generating activities.
Questions to ask:
Topics people actually search for on Google.
Questions to ask:
Topics that are underserved by existing content.
Questions to ask:
Topics you can realistically create quality content for.
Questions to ask:
Score each topic idea (1-5) on:
| Factor | Weight | Score |
|---|---|---|
| Expertise | 2x | __ |
| Audience Interest | 2x | __ |
| Business Alignment | 2x | __ |
| Search Demand | 1x | __ |
| Competition Gap | 1x | __ |
| Feasibility | 1x | __ |
Total = (Expertise × 2) + (Audience × 2) + (Business × 2) + Search + Competition + Feasibility
Tier your topics:
Map topics to the buyer journey:
| Funnel Stage | Content Purpose | Topic Types |
|---|---|---|
| Awareness | Attract new audience | How-to, What is, Trends, Problems |
| Consideration | Educate on solutions | Comparisons, Best practices, Guides |
| Decision | Convert to customers | Case studies, Demos, vs. Competitors |
| Retention | Keep customers successful | Advanced tips, Updates, Community |
When completing keyword research, deliver:
seo-content for article creationdirect-response-copynewsletter topic planning with research insightslead-magnet ideascontent-atomizer can repurpose pillar content identified here