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From rampstack-starter
Develops editorial positioning, content pillars, calendars, governance, and topical authority plans. Useful when starting a content program or producing content without a strategic plan.
npx claudepluginhub rampstackco/claude-skills --plugin rampstack-starterHow this skill is triggered — by the user, by Claude, or both
Slash command
/rampstack-starter:content-strategyThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Plan what content to produce, why, when, and how. Stack-agnostic. Works for blogs, knowledge bases, marketing sites, newsletters, and product content surfaces.
Develops editorial positioning, content pillars, calendars, governance, and topical authority plans. Useful when starting a content program or producing content without a strategic plan.
Plans content calendars, develops pillars and editorial strategies, maps to funnel stages, and optimizes distribution for organic growth.
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.
Share bugs, ideas, or general feedback.
Plan what content to produce, why, when, and how. Stack-agnostic. Works for blogs, knowledge bases, marketing sites, newsletters, and product content surfaces.
This skill is the strategic layer. Tactical execution sits in content-and-copy, landing-page-copy, and email-sequences. SEO-driven content planning sits in seo-keyword. This skill stitches those together into a coherent program.
content-and-copy)landing-page-copy)email-sequences)seo-keyword, then return here for strategic planning)seo-content-audit)brand-discovery or creative-brief)seo-keyword) if SEO-drivenIf brand positioning is unclear, run brand-discovery first. If audience is undefined, do that work before strategy.
A content strategy has five layers. Skip layers and the program drifts.
What this content program stands for. The "why we write" statement.
Components:
Example structure:
We help [audience] [achieve outcome] by publishing [content type] that [unique angle], unlike [common alternatives] that [common shortcoming].
A strong editorial positioning forces choices. If you cannot complete the sentence, the positioning is too vague.
The 3 to 5 themes the program owns. Every piece of content belongs to a pillar.
Per pillar, define:
Pillar selection criteria:
3 to 5 pillars is the sweet spot. Fewer than 3 risks brittleness. More than 5 dilutes focus.
The shapes the content takes.
Format dimensions:
Format selection criteria:
A content program typically has 3 to 5 formats it returns to consistently. More than that fragments production and brand recognition.
When content publishes.
Cadence options:
Calendar structure:
Common failure: publishing whatever happens to get written. Without a calendar, the program drifts toward the topics easiest to write, not the ones the audience needs most.
How content gets made, reviewed, published, measured, and retired.
Production workflow:
Idea → Brief → Outline → Draft → Edit → Review → Publish → Measure → Update or Retire
Per stage, define:
Roles:
Lifecycle decisions:
seo-content-audit).references/content-strategy-template.md.Default output is a strategy document at content-strategy.md plus an editorial calendar in whatever tool the team uses.
Strategy document structure:
Editorial calendar (separate, ongoing):
references/content-strategy-template.md - Strategy document template.references/editorial-calendar-template.md - Spreadsheet column definitions and calendar structure.