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From rampstack-skills
Plan and execute off-page SEO: link building, digital PR, brand mentions, citation building, and external authority signals. Use for backlink strategies, guest post outreach, linkable assets, lost link recovery, or profile audits.
npx claudepluginhub rampstackco/claude-skills --plugin rampstack-skillsHow this skill is triggered — by the user, by Claude, or both
Slash command
/rampstack-skills:seo-offpageThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Build the external signals that earn rankings: backlinks, brand mentions, citations, and trusted sources pointing back to the site. Stack-agnostic.
Designs sustainable link acquisition strategies to improve domain authority and organic search rankings through ethical content-driven outreach.
Analyzes competitor backlinks, identifies toxic links, discovers unlinked brand mentions, and generates outreach plans and monthly SEO reports.
Scores link prospects by Ahrefs authority, identifies pitch angles, generates outreach emails, and proposes in-article link placements. Use for SEO link building.
Share bugs, ideas, or general feedback.
Build the external signals that earn rankings: backlinks, brand mentions, citations, and trusted sources pointing back to the site. Stack-agnostic.
seo-onpage or seo-technical)seo-keyword)seo-competitor, then return here for outreach planning)Off-page work splits into four strategy types. Most programs blend them. Pick the mix that fits your phase.
Links and mentions you earn through coverage, journalism, or contribution.
Strength: Highest authority, hardest to replicate. Cost: Time-intensive, often requires PR or content budget. Volume: Low to medium per quarter.
Linkable assets on your own site that attract links passively over time.
Strength: Compounds over time. Each link points at an evergreen asset. Cost: Upfront content investment. Volume: Slow to start, accelerates as the asset earns mentions.
Links earned through real business relationships.
Strength: Trustworthy, contextually relevant. Cost: Time to develop relationships. Volume: Medium and consistent.
Local and category-specific listings that establish entity legitimacy.
Strength: Foundational for local and entity SEO. Cost: Low to medium, mostly setup time. Volume: One-time foundation, occasional refresh.
Audit the current profile.
Define the goal. "Rank top 3 for X by Q4" requires a different tactic mix than "build category authority."
Pick the strategy mix. Allocate effort across the 4 strategies. A new site typically goes 70/20/10/0 (assets/citations/partnerships/earned) for the first year. An established site can lean more toward earned media.
Build the prospecting list.
Outreach. Personalized, value-first. Generic templated pitches damage the brand more than they help.
Track and measure.
Audit and disavow. Quarterly review for toxic links. Disavow only when there is real evidence of harm (manual penalty notice, sudden drop after spam attack). Most sites should not need to disavow.
Default output is a markdown plan at offpage-strategy.md plus tracking spreadsheets for prospects and outreach.
Structure:
references/outreach-templates.md - Templates for guest posting, expert quotes, broken-link outreach, podcast pitches.references/linkable-assets-guide.md - Categories of linkable assets with examples and effort estimates.