From pm-skills
Generates evidence-calibrated product or marketing personas using a canonical template. Use when shaping artifact perspective, stress-testing decisions, or framing GTM strategy.
How this skill is triggered — by the user, by Claude, or both
Slash command
/pm-skills:foundation-personaThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->
This skill produces decision-usable personas from one canonical template pack.
productmarketingbuyer as input alias for marketing (output remains labeled Marketing)Generated agent mode is out of scope for v2.5.0.
If the user asks for agent, ask them to choose product or marketing.
define-jtbd-canvas; the canvas captures what customers hire products to do, the persona captures who they arediscover-stakeholder-summarydiscover-interview-synthesis; a persona built on unsynthesized notes inherits their noiseWhen asked to generate a persona, follow these steps:
Resolve mode and intent
Determine whether the request is product or marketing (buyer alias allowed).
If mode is omitted, ask for mode selection.
If execution must continue without reply, default to product and state that fallback explicitly.
Collect context and evidence Use user-provided context first (goals, audience, domain, constraints, sources). If evidence is thin, continue generation but mark gaps and calibrate confidence.
Select exactly one template
Use references/TEMPLATE.md and choose exactly one of:
Product Persona TemplateMarketing Persona TemplateGenerate a complete artifact Fill the selected template end-to-end:
Persona Card1 through 11Evidence & ConfidenceEnforce mode boundaries
Apply evidence and confidence policy
High|Medium|Low confidence with rationale.Finalize for direct use
Remove template guidance blockquotes (> notes) from the final output.
Ensure narrative entries are concrete and decision-changing, not placeholder bullets.
Product or Marketing) per output.Before finalizing, verify:
buyer inputs are normalized to MarketingPersona Card are present1 through 11 sections from the selected template are present and completeHigh, Medium, or Low with rationaleValidated, Assumed, Open questions, and Governance blocks are present> guidance lines) are removed from the completed outputSee references/EXAMPLE.md for a completed sample output.
npx claudepluginhub product-on-purpose/pm-skills --plugin pm-skillsSynthesizes behavioral personas from prior-stage evidence (CFD, BR, FEA) for PRD v0.4 user journey mapping. Outputs PER- entries with behavioral profiles tied to features and acquisition channels.
Use this skill when the user asks to "create user personas", "develop personas", "write a persona", "define our users", "user profile", "who is our user", "help me define the target user", "create a user archetype", or wants to build or update structured user persona definitions grounded in research or known user characteristics.
Generates behavioral user personas from product descriptions, user data, or research notes. Outputs 2-4 ranked personas with goals, pain points, behaviors, and product implications to personas-[product].md.