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From pm-skills
Creates a structured competitive analysis comparing features, positioning, and strategy across competitors. Use when entering a market, planning differentiation, or understanding the competitive landscape.
npx claudepluginhub product-on-purpose/pm-skills --plugin pm-skillsHow this skill is triggered — by the user, by Claude, or both
Slash command
/pm-skills:discover-competitive-analysisThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->
Produces structured competitive analysis for products/markets including positioning map, feature comparison table, messaging gaps, SWOT, and strategic recommendations. Use for competitor teardowns or market comparisons.
Performs competitive analysis: identifies direct/indirect competitors, builds feature matrices, assesses positioning/pricing, and delivers go/no-go verdicts with kill criteria. Outputs analysis/competitive-analysis.md.
Generates structured competitive analysis reports with executive summaries, competitor profiles, feature matrices, pricing comparisons, strengths analysis, customer perceptions, and market positioning maps.
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A competitive analysis provides structured insight into the competitive landscape, helping product teams understand where they stand relative to alternatives and identify opportunities for differentiation. Rather than exhaustively cataloging every competitor, an effective analysis focuses on actionable insights that inform product strategy.
When asked to create a competitive analysis, follow these steps:
Define the Scope Clarify what you're analyzing: a specific feature area, overall product positioning, or pricing strategy. Identify 3-5 key competitors.direct competitors (same solution), indirect competitors (different solution to same problem), and potential disruptors.
Gather Intelligence Research each competitor through public sources: websites, pricing pages, G2/Capterra reviews, press releases, job postings, and customer testimonials. Note what you can verify vs. what you're inferring.
Build the Feature Matrix Create a comparison grid of key capabilities. Focus on features that matter to your target customers, not exhaustive checklists. Use consistent ratings (e.g., Full, Partial, None, Unknown).
Analyze Positioning Map competitors on a 2x2 positioning matrix using dimensions relevant to your market (e.g., price vs. features, ease of use vs. power, SMB vs. enterprise). Identify white space opportunities.
Assess Strengths and Weaknesses For each competitor, document genuine strengths (what they do better than you) and weaknesses (where they fall short). Avoid dismissing competitors.respect drives better strategy.
Identify Strategic Implications Translate observations into actionable recommendations: where to compete head-on, where to differentiate, what messaging to emphasize, and what gaps represent opportunities.
Note Confidence Levels Mark which conclusions are based on verified data vs. inference. Competitive intelligence has varying reliability.be honest about uncertainty.
Use the template in references/TEMPLATE.md to structure the output.
Before finalizing, verify:
See references/EXAMPLE.md for a completed example.