<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->

Design Rationale

A design rationale document captures the "why" behind design decisions—the context, constraints, alternatives considered, and reasoning that led to a particular solution. While designs themselves show what was built, rationale documents preserve institutional knowledge about why it was built that way.

When to Use

• When making significant UX decisions that affect user experience
• Before design reviews to prepare stakeholder discussions
• When multiple valid approaches exist and the choice needs justification
• To onboard new team members to existing design decisions
• When revisiting past decisions to understand original reasoning
• During design system evolution to document pattern choices

Instructions

When asked to document design rationale, follow these steps:

1. State the Decision Begin with a clear, one-sentence summary of what design decision was made. This becomes the title and reference point for the document.

2. Describe the Context Explain the situation that prompted this decision. What problem were you solving? What constraints existed? What user needs informed the direction? Include relevant research findings.

3. List Options Considered Document at least 2-3 alternatives that were evaluated. For each option, describe what it would look like and its key characteristics. Be fair to all options—avoid strawmen.

4. Define Evaluation Criteria Specify how options were assessed: usability heuristics, technical feasibility, brand alignment, user research findings, business requirements, or design principles.

5. Explain the Reasoning Walk through why the chosen option best meets the criteria. Be explicit about trade-offs—what you gained and what you sacrificed. Acknowledge where the decision is reversible vs. irreversible.

6. Document Trade-offs Accepted Every design decision involves trade-offs. Name what you gave up and why it was acceptable. This honesty helps future teams understand constraints.

7. Note Follow-up Considerations Capture anything that needs attention later: metrics to watch, conditions that might warrant revisiting the decision, or related decisions to make.

Output Format

Use the template in references/TEMPLATE.md to structure the output.

Quality Checklist

Before finalizing, verify:

• Decision is clearly stated in one sentence
• Context explains the "why now" and constraints
• Multiple alternatives are documented fairly
• Evaluation criteria are explicit
• Reasoning addresses why chosen option beats alternatives
• Trade-offs are honestly acknowledged
• Document is useful to someone inheriting this design

Examples

See references/EXAMPLE.md for a completed example.