Creates a Jobs to be Done canvas for functional, emotional, and social customer job dimensions. Use to understand motivations, design for jobs, or reframe product positioning.
From pm-skillsnpx claudepluginhub product-on-purpose/pm-skillsThis skill uses the workspace's default tool permissions.
references/EXAMPLE.mdreferences/TEMPLATE.mdDesigns and optimizes AI agent action spaces, tool definitions, observation formats, error recovery, and context for higher task completion rates.
Enables AI agents to execute x402 payments with per-task budgets, spending controls, and non-custodial wallets via MCP tools. Use when agents pay for APIs, services, or other agents.
Compares coding agents like Claude Code and Aider on custom YAML-defined codebase tasks using git worktrees, measuring pass rate, cost, time, and consistency.
A Jobs to be Done (JTBD) canvas captures the complete picture of why customers "hire" products to make progress in their lives. Based on Clayton Christensen's framework, JTBD goes beyond features and demographics to understand the underlying motivations—functional, emotional, and social—that drive customer behavior.
When asked to create a JTBD canvas, follow these steps:
Identify the Job Performer Define who is doing this job. Go beyond demographics to capture the circumstance they're in. The same person can have different jobs in different situations.
Articulate the Circumstance Describe when and where this job arises. Jobs are triggered by specific situations. Understanding context helps predict when customers will seek a solution.
Write the Job Statement Use the format: "When [situation], I want to [motivation], so I can [desired outcome]." The job statement captures the core progress the customer seeks.
Define the Functional Job What is the practical task the customer needs to accomplish? This is the tangible, measurable part of the job. Be specific about what "done" looks like.
Capture the Emotional Job How does the customer want to feel during and after the job? Emotional jobs often drive decisions more than functional ones. Include both desired feelings and feelings to avoid.
Identify the Social Job How does the customer want to be perceived by others? Social jobs relate to status, identity, and relationships. Not all jobs have strong social dimensions.
Map Competing Solutions What are customers currently "hiring" to do this job? Include direct competitors, indirect alternatives, and non-consumption (doing nothing). Understanding current solutions reveals what to compete against.
Define Hiring Criteria What makes customers choose one solution over another? What are the "must haves" vs. "nice to haves"? This informs positioning and prioritization.
Use the template in references/TEMPLATE.md to structure the output.
Before finalizing, verify:
See references/EXAMPLE.md for a completed example.