Stats
Actions
Tags
Help us improve
Share bugs, ideas, or general feedback.
From pm-skills
Creates a Jobs to be Done canvas capturing functional, emotional, and social dimensions of customer jobs. Use for understanding motivations, designing for jobs, or reframing product positioning.
npx claudepluginhub product-on-purpose/pm-skills --plugin pm-skillsHow this skill is triggered — by the user, by Claude, or both
Slash command
/pm-skills:define-jtbd-canvasThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->
Customer discovery framework using Jobs-To-Be-Done theory to uncover functional, social, and emotional jobs. Produces JTBD canvases with job statements, outcome metrics, and competing solutions.
Maps user Jobs to be Done across functional, emotional, and social dimensions using Christensen's theory. Guides interview discovery, opportunity scoring, and YAML output.
Maps user jobs-to-be-done across functional, emotional, social dimensions, stages, outcomes, and solutions to identify product opportunities.
Share bugs, ideas, or general feedback.
A Jobs to be Done (JTBD) canvas captures the complete picture of why customers "hire" products to make progress in their lives. Based on Clayton Christensen's framework, JTBD goes beyond features and demographics to understand the underlying motivations.functional, emotional, and social.that drive customer behavior.
When asked to create a JTBD canvas, follow these steps:
Identify the Job Performer Define who is doing this job. Go beyond demographics to capture the circumstance they're in. The same person can have different jobs in different situations.
Articulate the Circumstance Describe when and where this job arises. Jobs are triggered by specific situations. Understanding context helps predict when customers will seek a solution.
Write the Job Statement Use the format: "When [situation], I want to [motivation], so I can [desired outcome]." The job statement captures the core progress the customer seeks.
Define the Functional Job What is the practical task the customer needs to accomplish? This is the tangible, measurable part of the job. Be specific about what "done" looks like.
Capture the Emotional Job How does the customer want to feel during and after the job? Emotional jobs often drive decisions more than functional ones. Include both desired feelings and feelings to avoid.
Identify the Social Job How does the customer want to be perceived by others? Social jobs relate to status, identity, and relationships. Not all jobs have strong social dimensions.
Map Competing Solutions What are customers currently "hiring" to do this job? Include direct competitors, indirect alternatives, and non-consumption (doing nothing). Understanding current solutions reveals what to compete against.
Define Hiring Criteria What makes customers choose one solution over another? What are the "must haves" vs. "nice to haves"? This informs positioning and prioritization.
Use the template in references/TEMPLATE.md to structure the output.
Before finalizing, verify:
See references/EXAMPLE.md for a completed example.