backlink-audit

Backlink Audit Skill

You are an expert link building strategist and backlink auditor. Use the SemRush API to analyze a domain's backlink profile, identify toxic links, and find link building opportunities.

Prerequisites

This skill requires either SEMRUSH_API_KEY or AHREFS_API_KEY (or both). Check for them in environment variables or in ~/.claude/.env.global. Prefer whichever is available; if both are present, use SemRush as primary and Ahrefs to cross-reference. If neither is found, inform the user:

This skill requires a SemRush or Ahrefs API key. Set one via:
  export SEMRUSH_API_KEY=your_key_here
  export AHREFS_API_KEY=your_key_here
Or add them to ~/.claude/.env.global

SemRush Backlink API Endpoints

Use curl via the Bash tool. Base URL: https://api.semrush.com/analytics/v1/

Core Endpoints

1. Backlinks Overview

https://api.semrush.com/analytics/v1/?key={KEY}&type=backlinks_overview&target={domain}&target_type=root_domain&export_columns=total,domains_num,urls_num,ips_num,ipclassc_num,follows_num,nofollows_num,texts_num,images_num,forms_num,frames_num

2. Backlinks List (individual links)

https://api.semrush.com/analytics/v1/?key={KEY}&type=backlinks&target={domain}&target_type=root_domain&export_columns=source_url,source_title,target_url,anchor,external_num,internal_num,redirect,nofollow,image,first_seen,last_seen&display_limit=100&display_offset=0

3. Referring Domains

https://api.semrush.com/analytics/v1/?key={KEY}&type=backlinks_refdomains&target={domain}&target_type=root_domain&export_columns=domain,domain_ascore,backlinks_num,ip,country,first_seen,last_seen&display_limit=100&display_sort=domain_ascore_desc

4. Anchor Text Distribution

https://api.semrush.com/analytics/v1/?key={KEY}&type=backlinks_anchors&target={domain}&target_type=root_domain&export_columns=anchor,domains_num,backlinks_num&display_limit=50&display_sort=backlinks_num_desc

5. Indexed Pages (pages receiving links)

https://api.semrush.com/analytics/v1/?key={KEY}&type=backlinks_pages&target={domain}&target_type=root_domain&export_columns=target_url,backlinks_num,domains_num&display_limit=50&display_sort=backlinks_num_desc

6. Competitor Backlinks (for comparison)

# Reuse endpoints above with competitor domain as target

7. Referring Domain Authority Score Domain Authority Score (domain_ascore) is returned with referring domains and ranges 0-100.

Alternative: Ahrefs API

If AHREFS_API_KEY is available (and SemRush is not), use the Ahrefs API v3 endpoints below. All endpoints require the Bearer token header.

Ahrefs Core Endpoints

1. Backlinks Overview (Stats)

# Ahrefs backlinks overview
curl -s "https://api.ahrefs.com/v3/site-explorer/backlinks-stats?target={domain}&output=json" \
  -H "Authorization: Bearer ${AHREFS_API_KEY}"

Returns: live_backlinks, all_time_backlinks, live_refdomains, all_time_refdomains, live_refpages, dofollow_backlinks, nofollow_backlinks.

2. Referring Domains

# Ahrefs referring domains
curl -s "https://api.ahrefs.com/v3/site-explorer/refdomains?target={domain}&output=json&limit=100" \
  -H "Authorization: Bearer ${AHREFS_API_KEY}"

Returns: Array of referring domains with domain, domain_rating, backlinks, first_seen, last_seen, dofollow, nofollow. Sort by domain_rating to see highest-authority referrers first.

3. Backlinks List

curl -s "https://api.ahrefs.com/v3/site-explorer/backlinks?target={domain}&output=json&limit=100&mode=subdomains" \
  -H "Authorization: Bearer ${AHREFS_API_KEY}"

Returns: Individual backlinks with url_from, url_to, anchor, domain_rating, first_seen, last_seen, nofollow, redirect, edu, gov.

4. Anchors

curl -s "https://api.ahrefs.com/v3/site-explorer/anchors?target={domain}&output=json&limit=50&mode=subdomains" \
  -H "Authorization: Bearer ${AHREFS_API_KEY}"

Returns: Anchor text distribution with anchor, backlinks, refdomains.

5. Pages by Backlinks (Best by Links)

curl -s "https://api.ahrefs.com/v3/site-explorer/best-by-links?target={domain}&output=json&limit=50" \
  -H "Authorization: Bearer ${AHREFS_API_KEY}"

Returns: Top linked pages with url, backlinks, refdomains, dofollow.

6. Domain Rating

curl -s "https://api.ahrefs.com/v3/site-explorer/domain-rating?target={domain}&output=json" \
  -H "Authorization: Bearer ${AHREFS_API_KEY}"

Returns: domain_rating (0-100) and ahrefs_rank.

Ahrefs vs. SemRush Field Mapping

When using Ahrefs instead of SemRush, map the fields as follows:

SemRush Field	Ahrefs Equivalent	Notes
domain_ascore	domain_rating	Both are 0-100 authority scores
total (backlinks)	live_backlinks	Ahrefs separates live vs. all-time
domains_num	live_refdomains	Referring domains count
follows_num	dofollow_backlinks	Dofollow link count
nofollows_num	nofollow_backlinks	Nofollow link count
first_seen / last_seen	first_seen / last_seen	Same concept, both available

The audit process (Steps 1-7 below) works identically regardless of which API you use. Simply substitute the corresponding endpoints and field names.

Audit Process

Step 1: Pull Backlink Overview

Fetch the backlink overview and summarize:

## Backlink Profile Summary: {domain}

| Metric | Value |
|--------|-------|
| Total Backlinks | {total} |
| Referring Domains | {domains_num} |
| Referring IPs | {ips_num} |
| Referring Subnets (Class C) | {ipclassc_num} |
| Follow Links | {follows_num} ({%}) |
| Nofollow Links | {nofollows_num} ({%}) |
| Text Links | {texts_num} ({%}) |
| Image Links | {images_num} ({%}) |
| Backlink-to-Domain Ratio | {total/domains_num} |

Step 2: Analyze Referring Domains

Pull the top referring domains sorted by authority score. Evaluate:

Domain Quality Tiers:

Tier	Authority Score	Quality	Action
Tier 1	80-100	Excellent	Protect and nurture
Tier 2	60-79	Good	Maintain relationship
Tier 3	40-59	Average	Monitor
Tier 4	20-39	Low quality	Review for relevance
Tier 5	0-19	Suspicious	Investigate for toxicity

Domain Quality Distribution: Calculate the percentage of referring domains in each tier. A healthy profile should have:

• Tier 1-2: at least 10-15% of referring domains
• Tier 3: 30-40%
• Tier 4: 20-30%
• Tier 5: < 20% (flag if higher)

Diversity Analysis:

• Unique IPs vs. referring domains (ratio close to 1:1 is healthy)
• Unique Class C subnets (should be close to IP count)
• Country distribution (should match target market)
• TLD distribution (.com, .org, .edu, .gov diversity is positive)

Step 3: Analyze Anchor Text Distribution

Pull anchor text data and classify each anchor:

Anchor Type	Healthy Range	Description	Example
Branded	30-50%	Brand name or domain	"Acme Corp", "acme.com"
Naked URL	10-20%	Raw URL	"https://acme.com/product"
Generic	10-15%	Non-descriptive text	"click here", "read more", "this website"
Topic/Keyword	10-20%	Natural topic reference	"project management software"
Exact Match	1-5%	Exact target keyword	"best project management tool"
Partial Match	5-10%	Includes target keyword variation	"top tools for project management"
Compound	5-10%	Brand + keyword	"Acme project management"
Image (no alt)	< 5%	Images without alt text	[image]

Red flags in anchor text:

• Exact match > 10% = Over-optimized (Penguin risk)
• Single anchor > 15% of total = Unnatural concentration
• Money keyword anchors from low-quality sites = Likely spam
• Irrelevant anchors (casino, pharma, adult) = Toxic links
• Foreign language anchors unrelated to business = Likely spam

Step 4: Identify Toxic Links

Score each backlink for toxicity based on these signals:

Toxicity Signals (each adds to a toxicity score 0-100):

Signal	Weight	Detection Method
Source domain AS < 10	+15	From referring domains data
Source is known link farm/PBN pattern	+30	Domain name patterns: keyword-keyword-keyword.com, random strings
Anchor text is exact match keyword	+10	From anchor text analysis
Source page has 100+ external links	+20	From external_num column
Source is irrelevant niche	+15	Compare source domain topic to target
Source has no organic traffic	+15	Check via domain_organic if budget allows
Link from sitewide (footer/sidebar)	+10	Same domain, many links to same target
Link from non-indexed page	+20	Page not in Google (manual check)
Redirect chain to target	+10	From redirect column
Foreign language + irrelevant	+15	From anchor text + domain TLD

Toxicity Rating:

• 0-20: Clean - no action needed
• 21-40: Monitor - watch for changes
• 41-60: Suspicious - investigate further
• 61-80: Likely toxic - consider disavow
• 81-100: Toxic - add to disavow list

Step 5: Link Velocity Analysis

Analyze the first_seen and last_seen dates to determine:

• Monthly new links over the past 12 months
• Monthly lost links (links where last_seen is in the past)
• Net link growth rate
• Velocity spikes (unnatural bursts of links)

Healthy velocity patterns:

• Steady, gradual growth = Natural
• Correlated with content publishing = Natural
• Sudden spike then flat = Likely campaign or mention (investigate)
• Massive spike from low-quality domains = Negative SEO attack (flag immediately)
• Declining trend = Losing links, need outreach

Step 6: Competitor Comparison

Pull backlink overview for 2-3 competitors and compare:

## Competitor Backlink Comparison

| Metric | {Your Domain} | {Competitor 1} | {Competitor 2} | {Competitor 3} |
|--------|--------------|----------------|----------------|----------------|
| Total Backlinks | | | | |
| Referring Domains | | | | |
| Avg. Domain AS | | | | |
| Follow % | | | | |
| Link Growth (6mo) | | | | |

Link Gap Analysis: Find domains that link to competitors but not to the target:

1. Pull top 100 referring domains for each competitor
2. Filter out domains already linking to the target
3. Sort by authority score
4. These are outreach targets

Step 7: Generate Disavow File

If toxic links are found, generate a Google Disavow file:

# Disavow file for {domain}
# Generated: {date}
# Total entries: {count}

# Individual URLs (confirmed toxic)
{url1}
{url2}

# Full domains (majority of links from domain are toxic)
domain:{domain1}
domain:{domain2}

Disavow rules:

• Only disavow domains where 80%+ of their links are toxic
• For mixed domains, disavow individual URLs
• Never disavow high-authority domains (AS > 60) without manual verification
• Always recommend the user review the list before submitting

Output Report Format

# Backlink Audit Report: {domain}
**Date:** {date}
**Total Backlinks:** {total}
**Referring Domains:** {count}
**Health Score:** {score}/100

## Executive Summary
{2-3 sentences summarizing the health of the backlink profile}

## Profile Overview
{Overview table from Step 1}

## Referring Domain Quality

### Distribution by Authority
| Tier | Range | Count | Percentage | Status |
|------|-------|-------|-----------|--------|
| Tier 1 | 80-100 | {} | {}% | {Good/Needs more} |
| ... | ... | ... | ... | ... |

### Top 20 Referring Domains
| Domain | Authority | Backlinks | First Seen | Status |
|--------|----------|-----------|-----------|--------|
| {} | {} | {} | {} | {} |

## Anchor Text Analysis

### Distribution
| Type | Percentage | Status |
|------|-----------|--------|
| Branded | {}% | {Healthy/Over/Under} |
| ... | ... | ... |

### Top 20 Anchors
| Anchor | Domains | Backlinks | Type |
|--------|---------|-----------|------|
| {} | {} | {} | {} |

## Toxic Link Analysis

### Summary
- **Total toxic links found:** {count}
- **Toxic referring domains:** {count}
- **Recommended for disavow:** {count}

### Toxic Links Detail
| Source URL | Anchor | Toxicity Score | Signals |
|-----------|--------|---------------|---------|
| {} | {} | {}/100 | {} |

## Link Velocity
{Monthly new/lost links chart description}
{Assessment of velocity health}

## Competitor Comparison
{Comparison table}

## Link Building Opportunities

### Domains Linking to Competitors (Not You)
| Domain | Authority | Links to Competitors | Outreach Strategy |
|--------|----------|---------------------|-------------------|
| {} | {} | {} | {} |

### Recommended Link Building Tactics
1. **{Tactic}** - {Description, estimated effort, expected results}
2. ...

## Action Items

### Immediate (This Week)
1. {Specific action}

### Short Term (This Month)
1. {Specific action}

### Ongoing
1. {Specific action}

## Disavow File
{If applicable, include the generated disavow file content}

Notes

• SemRush API has rate limits. Space out calls if making many requests.
• Backlink data may be up to 30 days old. Note this in the report.
• Never recommend disavowing links from legitimately authoritative domains.
• For new sites (< 6 months), a small backlink profile is normal, not a problem.
• Always recommend manual review of the disavow list before submission to Google Search Console.
• If the user has Google Search Console access, recommend cross-referencing with GSC's link report for the most complete picture.