From seo-geo-audit
This skill should be used when the user asks to "find keywords", "keyword research", "what should I write about", "keyword difficulty score", "search volume data", "identify ranking opportunities", "topic ideas", "what are people searching for", "which keywords to target", "content ideas for [topic]", or "long-tail keyword suggestions". Discovers high-value keywords with search intent classification (informational/commercial/transactional/navigational), keyword difficulty (KD) scoring, monthly search volume (MSV), CPC estimates, and AI citation potential. Produces ranked keyword lists, topic clusters with pillar + cluster page assignments, and priority-scored content calendars. Works with Ahrefs, SEMrush, Google Keyword Planner, Google Search Console, or manual data input. For competitor keyword gaps, see competitor-analysis. For topic coverage gaps, see content-gap-analysis.
npx claudepluginhub omraval18/seo-geo-auditThis skill is limited to using the following tools:
Discovers, analyzes, and prioritizes keywords for SEO and GEO content strategies. Identifies high-value opportunities based on search volume, competition, intent, and business relevance.
Provides Ktor server patterns for routing DSL, plugins (auth, CORS, serialization), Koin DI, WebSockets, services, and testApplication testing.
Conducts multi-source web research with firecrawl and exa MCPs: searches, scrapes pages, synthesizes cited reports. For deep dives, competitive analysis, tech evaluations, or due diligence.
Provides demand forecasting, safety stock optimization, replenishment planning, and promotional lift estimation for multi-location retailers managing 300-800 SKUs.
Discovers, analyzes, and prioritizes keywords for SEO and GEO content strategies. Identifies high-value opportunities based on search volume, competition, intent, and business relevance.
Research keywords for [topic/product/service]
Find keyword opportunities for a [industry] business targeting [audience]
Find low-competition keywords for [topic] with commercial intent
Identify question-based keywords for [topic] that AI systems might answer
What keywords is [competitor URL] ranking for that I should target?
See CONNECTORS.md for tool category placeholders.
With ~~SEO tool + ~~search console connected: Automatically pull historical search volume data, keyword difficulty scores, SERP analysis, current rankings from ~~search console, and competitor keyword overlap. The skill will fetch seed keyword metrics, related keyword suggestions, and search trend data.
With manual data only: Ask the user to provide:
Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
When a user requests keyword research:
Understand the Context
Ask clarifying questions if not provided:
Generate Seed Keywords
Start with:
Expand Keyword List
For each seed keyword, generate variations:
## Keyword Expansion Patterns
### Modifiers
- Best [keyword]
- Top [keyword]
- [keyword] for [audience]
- [keyword] near me
- [keyword] [year]
- How to [keyword]
- What is [keyword]
- [keyword] vs [alternative]
- [keyword] examples
- [keyword] tools
### Long-tail Variations
- [keyword] for beginners
- [keyword] for small business
- Free [keyword]
- [keyword] software/tool/service
- [keyword] template
- [keyword] checklist
- [keyword] guide
Classify Search Intent
Categorize each keyword:
| Intent | Signals | Example | Content Type |
|---|---|---|---|
| Informational | what, how, why, guide, learn | "what is SEO" | Blog posts, guides |
| Navigational | brand names, specific sites | "google analytics login" | Homepage, product pages |
| Commercial | best, review, vs, compare | "best SEO tools [current year]" | Comparison posts, reviews |
| Transactional | buy, price, discount, order | "buy SEO software" | Product pages, pricing |
Assess Keyword Difficulty
Score each keyword (1-100 scale):
### Difficulty Factors
**High Difficulty (70-100)**
- Major brands ranking
- High domain authority competitors
- Established content (1000+ backlinks)
- Paid ads dominating SERP
**Medium Difficulty (40-69)**
- Mix of authority and niche sites
- Some opportunities for quality content
- Moderate backlink requirements
**Low Difficulty (1-39)**
- Few authoritative competitors
- Thin or outdated content ranking
- Long-tail variations
- New or emerging topics
Calculate Opportunity Score
Base formula: Base Opportunity = (Volume × Intent Value) / Difficulty
Intent Value assigns a numeric weight by search intent:
DA Gap Adjustment — calibrates opportunity to the site's realistic ability to compete:
DA Gap = max(0, KD - Site_DA) [0 if site DA ≥ keyword difficulty]
DA Factor = max(0.05, 1 - DA Gap/100) [1% penalty per DA point below KD; floor 5%]
Adjusted Opportunity = Base Opportunity × DA Factor
Examples:
### Opportunity Matrix
| Scenario | Volume | Difficulty | Site DA vs KD | DA Factor | Priority |
|----------|--------|------------|---------------|-----------|----------|
| Quick Win | Low-Med | Low (≤30) | Any | ~1.0 | ⭐⭐⭐⭐⭐ |
| Growth | High | Medium (40-60) | DA ≥ KD | ~1.0 | ⭐⭐⭐⭐ |
| Stretch | High | Medium (40-60) | DA 20 below KD | ~0.8 | ⭐⭐⭐ |
| Avoid | Any | High (70+) | DA 50+ below KD | <0.3 | ⭐ |
Identify GEO Opportunities
Keywords likely to trigger AI responses:
### GEO-Relevant Keywords
**High GEO Potential**
- Question formats: "What is...", "How does...", "Why is..."
- Definition queries: "[term] meaning", "[term] definition"
- Comparison queries: "[A] vs [B]", "difference between..."
- List queries: "best [category]", "top [number] [items]"
- How-to queries: "how to [action]", "steps to [goal]"
**AI Answer Indicators**
- Query is factual/definitional
- Answer can be summarized concisely
- Topic is well-documented online
- Low commercial intent
Create Topic Clusters
Group keywords into content clusters:
## Topic Cluster: [Main Topic]
**Pillar Content**: [Primary keyword]
- Search volume: [X]
- Difficulty: [X]
- Content type: Comprehensive guide
**Cluster Content**:
### Sub-topic 1: [Secondary keyword]
- Volume: [X]
- Difficulty: [X]
- Links to: Pillar
- Content type: [Blog post/Tutorial/etc.]
### Sub-topic 2: [Secondary keyword]
- Volume: [X]
- Difficulty: [X]
- Links to: Pillar + Sub-topic 1
- Content type: [Blog post/Tutorial/etc.]
[Continue for all cluster keywords...]
Generate Output Report
Produce a report containing: Executive Summary, Top Keyword Opportunities (Quick Wins, Growth, GEO), Topic Clusters, Content Calendar, and Next Steps.
Reference: See references/example-report.md for the full report template and example.
Reference: See references/example-report.md for a complete example report for "project management software for small businesses".
Map all keywords for [topic] by search intent and funnel stageIdentify seasonal keyword trends for [industry]What keywords do [competitor 1], [competitor 2] rank for that I'm missing?Research local keywords for [business type] in [city/region]