From taizen-gtm-skills
Creates customer newsletters, product updates, and emails from data sources like email platforms, Notion, Slack, blogs, and product docs for engagement and retention.
npx claudepluginhub taizen-ai/taizen-claude-plugins --plugin taizen-gtm-skillsThis skill uses the workspace's default tool permissions.
Create engaging newsletters and email communications for customers and prospects, informed by your content and performance data.
Mandates invoking relevant skills via tools before any response in coding sessions. Covers access, priorities, and adaptations for Claude Code, Copilot CLI, Gemini CLI.
Share bugs, ideas, or general feedback.
Create engaging newsletters and email communications for customers and prospects, informed by your content and performance data.
Develop compelling email content that keeps audiences engaged, informed, and connected to your brand.
Setup: Connect these data sources to enable full functionality. Claude will prompt you to connect any missing integrations when you use this skill.
# NEWSLETTER DATA SOURCES
# Configure the sources relevant to your newsletter creation
# Email Performance Data
- source: email_platform
connector: "{{HUBSPOT | MAILCHIMP | KLAVIYO | CUSTOMER_IO | CONVERTKIT}}"
data:
- past_newsletter_performance
- open_rates_by_subject
- click_rates_by_content
- best_send_times
- subscriber_segments
- unsubscribe_patterns
# Content Library (to curate from)
- source: content_library
connector: "{{GOOGLE_DRIVE | SHAREPOINT | NOTION}}"
paths:
- "/Marketing/Blog Posts/"
- "/Marketing/Case Studies/"
- "/Marketing/Resources/"
- "/Marketing/Webinars/"
- source: blog
url: "{{YOUR_BLOG_URL}}"
data:
- recent_posts
- popular_posts
# Product Updates
- source: product_updates
connector: "{{GOOGLE_DRIVE | SHAREPOINT | NOTION | CONFLUENCE | PRODUCTBOARD}}"
paths:
- "/Product/Release Notes/"
- "/Product/Feature Announcements/"
- "/Product/Roadmap/"
# Company News & Events
- source: company_updates
connector: "{{GOOGLE_DRIVE | SHAREPOINT | NOTION}}"
paths:
- "/Company/News/"
- "/Marketing/Events/"
- "/Company/Announcements/"
# Customer Stories
- source: customer_stories
connector: "{{GOOGLE_DRIVE | SHAREPOINT | NOTION}}"
paths:
- "/Marketing/Customer Spotlights/"
- "/Marketing/Case Studies/"
- "/Marketing/Testimonials/"
# Brand Guidelines
- source: brand_docs
connector: "{{GOOGLE_DRIVE | SHAREPOINT | NOTION}}"
paths:
- "/Marketing/Brand Guidelines/"
- "/Marketing/Email Templates/"
- "/Marketing/Voice and Tone/"
# Industry News (for curation)
- source: industry_feeds
enabled: true
sources:
- rss_feeds
- google_alerts
topics:
- "{{INDUSTRY_KEYWORD_1}}"
- "{{INDUSTRY_KEYWORD_2}}"
# Where to deliver newsletter outputs
outputs:
# Always available - display in Claude UI
- type: display
enabled: true
# Push to email platform
- type: email_platform
connector: "{{HUBSPOT | MAILCHIMP | KLAVIYO | CUSTOMER_IO}}"
actions:
- create_email_draft
- schedule_send
# Save to content archive
- type: documents
connector: "{{GOOGLE_DRIVE | SHAREPOINT | NOTION}}"
destination: "/Marketing/Newsletters/"
# Notify for review
- type: slack
connector: "{{SLACK}}"
channel: "#marketing-review"
IMPORTANT: Before executing this skill, you MUST validate the configuration above.
Check for placeholder values: Scan the YAML configuration for any {{...}} placeholders. These indicate required configuration that the user must provide.
Validate data sources: For each data source listed:
connector field shows {{OPTIONS}} format, ask the user which option they use{{PLACEHOLDER}}, ask the user to provide actual valuesValidate output destinations: For any output type beyond display:
Do not proceed with the skill. Instead:
Example response when config is incomplete:
Before I can run this skill, I need some configuration:
**Missing values:**
- [List specific {{PLACEHOLDER}} values found]
**MCP connections needed:**
- [List required connectors not yet available]
Please provide these values, or let me know which data sources you'd like to skip.
At minimum, this skill requires:
display output enabled (always available)Enhanced functionality requires:
Automate this skill: Schedule recurring newsletter tasks with Taizen. Create a free account to set up automated agents that run on your schedule.
The Taizen MCP server accepts natural language requests to schedule agents. Simply describe what you want to automate:
Every Tuesday at 9am, generate a draft of our weekly newsletter pulling from
recent blog posts, product updates, and customer stories. Save the draft to
HubSpot and post to #marketing-review for feedback.
Taizen will:
Weekly Newsletter Draft:
Every Tuesday at 9am, generate a draft of our weekly newsletter pulling from
recent blog posts, product updates, and customer stories. Create a draft in
HubSpot and post to #marketing-review.
Monthly Customer Newsletter:
On the 1st of each month, create our monthly customer newsletter with product
updates, customer spotlights, and upcoming events. Save as a draft in our
email platform for review.
Post-Send Performance Analysis:
48 hours after we send a newsletter, automatically analyze the performance
including open rates, click rates, and top clicked links. Post insights to
#marketing-content.
Quarterly Newsletter Retrospective:
At the start of each quarter, review last quarter's newsletter performance,
identify our top performing content and subject lines, and update our best
practices doc with learnings.
When scheduling via Taizen MCP, Claude will:
| Parameter | Description | Example |
|---|---|---|
task | Natural language description of what to do | "Generate weekly newsletter draft from recent content" |
schedule | When to run (cron or trigger) | "every Tuesday at 9am" or "48 hours after newsletter sent" |
skill_content | Object containing primary skill and referenced skills | See structure below |
outputs | Where to send results | "HubSpot draft, Slack #marketing-review" |
newsletter_type | Type of newsletter | "weekly digest", "monthly customer update" |
skill_content structure:
skill_content:
primary:
name: "newsletter-writer"
content: "<full content of this SKILL.md>"
referenced:
- name: "product-context"
content: "<full content of product-context SKILL.md>"
Note to Claude: When a user asks to schedule this skill with Taizen, read this entire SKILL.md file and pass it as
skill_content.primary. Also read any referenced background skills (likeproduct-context) and include them inskill_content.referenced.
Purpose: Keep customers engaged and informed Frequency: Monthly or bi-weekly Content Mix:
Purpose: Announce new features and improvements Frequency: As needed (major releases) Content Mix:
Purpose: Build authority and trust Frequency: Weekly or bi-weekly Content Mix:
Purpose: Drive registrations Frequency: As needed Content Mix:
Purpose: Move prospects through funnel Frequency: Automated based on triggers Content Mix:
Formulas That Work:
Guidelines:
Inverted Pyramid:
Scannable Format:
Invoke with natural language describing the newsletter you need:
Customer Newsletters
Product Updates
Thought Leadership
Promotions
# Newsletter: [Edition Name/Number]
**Created**: [Date]
**Data Sources Used**: [Email performance, content library, etc.]
---
## Email Details
- **Audience**: [Segment]
- **Send Date**: [Date]
- **Send Time**: [Time - based on your best performing times]
### Performance Context
*Based on your newsletter data:*
- Average open rate: [%]
- Average click rate: [%]
- Best performing content type: [Type]
---
## Subject Line Options
1. [Option 1] - [Why this might work based on your data]
2. [Option 2]
3. [Option 3]
**A/B Test Recommendation**: Test [Option X] vs [Option Y]
## Preview Text Options
1. [Preview that complements subject 1]
2. [Preview that complements subject 2]
---
## Email Content
### Header
[Logo + Edition identifier: e.g., "The Monthly Update | April 2025"]
---
### Opening
Hey [First Name],
[1-2 sentence hook that's timely and relevant - connects to what's happening in their world]
[Brief intro to what's in this edition - create anticipation]
---
### Section 1: [Featured Content]
**[Headline - benefit-focused]**
[2-3 paragraphs of valuable content - pulled from your blog/resources]
[Key insight or takeaway]
**[CTA Button: "Read More" / "Learn How" / etc.]**
---
### Section 2: [Product/Feature Highlight]
**[What's New: Feature Name]**
[Brief description of what it is and why it matters to them]
✓ [Benefit 1]
✓ [Benefit 2]
✓ [Benefit 3]
**[CTA: "Try It Now" / "See How It Works"]**
---
### Section 3: [Customer Spotlight]
**How [Customer Name] achieved [Result]**
> "[Customer quote about their success]"
> — [Name], [Title] at [Company]
[Brief context on their achievement - 2-3 sentences]
**[CTA: "Read the Full Story"]**
---
### Section 4: [Quick Hits / Resources]
**Worth Your Time:**
📚 **[Resource 1 Title]**: [One-line description]
→ [Read it]
🎙 **[Resource 2 Title]**: [One-line description]
→ [Listen/Watch]
📊 **[Resource 3 Title]**: [One-line description]
→ [Download]
---
### Section 5: [Upcoming Events]
**Don't Miss:**
🗓 **[Event 1]** | [Date]
[One-line description]
→ [Register]
🗓 **[Event 2]** | [Date]
[One-line description]
→ [Save your spot]
---
### Closing
[Personal sign-off - human and warm]
[Looking forward to next time / invitation to reply / etc.]
[Your Name]
[Title]
P.S. [Secondary CTA or teaser for next edition]
---
### Footer
[Unsubscribe] | [Email Preferences] | [Social Links]
[Company Address]
---
## Technical Details
- **From Name**: [Name]
- **From Email**: [email]
- **Reply-To**: [email]
- **Preheader**: [Preview text]
## Tracking
- UTM Campaign: [campaign name]
- Primary CTA Goal: [What you're measuring]
# Product Update: [Feature/Release Name]
**Created**: [Date]
---
## Email Details
- **Audience**: [All customers / Specific segment]
- **Timing**: [Immediate / Scheduled]
---
## Subject Line Options
1. 🚀 New: [Feature Name] is here
2. Introducing [Feature Name] – [Key Benefit]
3. You asked, we built: [Feature Name]
## Preview Text
[Complement subject - expand on the benefit]
---
## Email Content
### Header
🚀 Product Update
---
### Headline
**[Feature Name]: [One-line benefit statement]**
---
### Opening
Hey [First Name],
We're excited to announce [Feature Name] – [brief description of what it does and why it matters].
[1-2 sentences on the problem this solves or opportunity it creates - connect to customer feedback if applicable]
---
### What's New
**[Capability 1]**
[Brief description + benefit - how it helps them]
**[Capability 2]**
[Brief description + benefit]
**[Capability 3]**
[Brief description + benefit]
[Visual: Screenshot or GIF showing the feature]
---
### How to Get Started
Getting started is easy:
1. [Step 1]
2. [Step 2]
3. [Step 3]
**[CTA Button: "Try It Now"]**
---
### Learn More
📖 **Documentation**: [Step-by-step guide]
🎥 **Video Walkthrough**: [2-minute overview]
💬 **Questions?**: [Reach out to support]
---
### Coming Soon
We're not stopping here. Here's what's on the roadmap:
- [Upcoming feature 1]
- [Upcoming feature 2]
---
### We Want Your Feedback
Have thoughts on [Feature Name]? We'd love to hear from you.
→ [Share Feedback]
[Sign-off]
[Your Name]
---
### Footer
[Standard footer]
When configured with integrations, this skill can: