AI Ad Creative Prompt Engineering

Generate production-ready AI image prompts optimized for Facebook/Meta advertising with exact specifications for Gemini Imagen, Ideogram, DALL-E 3, Midjourney, FLUX.1, and Stable Diffusion.

ACTIVATION

When user requests ad creative generation, activate this skill to produce structured prompts with:

• Exact color values (hex codes)
• Precise dimensions and safe zones
• Model-specific syntax and parameters
• Typography hierarchy specifications
• Platform-compliant compositions

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CORE PROMPT ARCHITECTURE

Universal Ad Creative Structure

[SCENE COMPOSITION]
Background: {gradient/solid/texture} + {hex colors}
Subject: {authority figure/product/lifestyle} + {positioning}
Lighting: {dramatic/soft/studio} + {direction}

[TYPOGRAPHY ZONES]
Headline: {font-weight} {size-ratio} {color} {position}
Subhead: {font-weight} {size-ratio} {color} {position}
CTA: {button-style} {color} {text}

[EFFECTS LAYER]
Shadows: {CSS-style shadow stack}
Glows: {color} {spread} {opacity}
Overlays: {gradient/vignette} {opacity}

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MODEL-SPECIFIC SYNTAX

Gemini Imagen (Nano Banana / Nano Banana Pro)

Deep Dive: See gemini-imagen-advanced.md for complete JSON schemas, all parameters, and 5 production-ready JSON templates.

Model Tiers:

Model	Codename	Best For	Cost
gemini-3-pro-image-preview	Nano Banana Pro	4K, character consistency, multi-image fusion	Premium
gemini-2.5-flash-image	Nano Banana	Fast iteration, good text rendering	~$0.039/img
imagen-4.0-ultra-generate-001	Imagen Ultra	Highest single-image fidelity	$0.06/img
imagen-4.0-generate-001	Imagen Standard	Balanced quality/speed	$0.04/img
imagen-4.0-fast-generate-001	Imagen Fast	Rapid prototyping	$0.02/img

Complete JSON Request (Vertex AI):

{
  "instances": [{"prompt": "YOUR_PROMPT"}],
  "parameters": {
    "sampleCount": 4,
    "aspectRatio": "9:16",
    "sampleImageSize": "2K",
    "enhancePrompt": true,
    "negativePrompt": "text, watermark, logo, amateur, blurry",
    "personGeneration": "allow_adult",
    "safetySetting": "block_medium_and_above",
    "outputOptions": {
      "mimeType": "image/png",
      "compressionQuality": 90
    }
  }
}

Python SDK (Gemini 2.5/3 Pro):

from google import genai
from google.genai import types

client = genai.Client(api_key="YOUR_KEY")

response = client.models.generate_content(
    model="gemini-2.5-flash-image",  # or "gemini-3-pro-image-preview"
    contents="Your detailed prompt here",
    config=types.GenerateContentConfig(
        response_modalities=["TEXT", "IMAGE"],
        image_config=types.ImageConfig(
            aspect_ratio="9:16",
            image_size="2K"  # "4K" for Nano Banana Pro
        )
    )
)

Key Parameters:

Parameter	Values	Notes
aspectRatio	1:1, 2:3, 3:2, 3:4, 4:3, 4:5, 5:4, 9:16, 16:9, 21:9	Extended in Gemini 2.5+
sampleImageSize	"1K", "2K", "4K"*	*4K only Nano Banana Pro
personGeneration	"allow_adult", "allow_all", "dont_allow"	Controls people in output
enhancePrompt	true/false	AI improves your prompt
seed	1-2147483647	Deterministic output (requires watermark=false)

SLCSQ Prompt Framework:

[SCENE]
Subject: Confident executive, 40s, tailored navy suit, burgundy pocket square
Background: Seamless gradient #1a1a3e to #0a0a1f, subtle luxury texture

[LIGHTING]
Key: Large softbox 45° camera-left, 1.5m distance
Fill: Silver reflector camera-right, 2:1 ratio
Rim: Golden #D4AF37 strip light, camera-right behind subject

[COMPOSITION]
Position: Left third, facing into negative space
Zones: Upper-right 30% for headline, lower-right for CTA
Focus: Eyes sharp, shallow DOF background

[STYLE]
Reference: Annie Leibovitz executive portraiture
Aesthetic: Authority, success, Fortune 500 quality

[QUALITY]
Resolution: 8K hyperdetailed, magazine print quality
Camera: Canon EOS R5, 85mm f/1.2L at f/2.8
Post: Subtle dodge/burn, clean retouch, color graded

Nano Banana Pro Advanced Features:

• Multi-Image Reference: Up to 14 images (6 objects + 5 humans + 3 style)
• Character Consistency: 95%+ accuracy across frames
• Thought Signatures: Pass between requests for multi-turn consistency
• Google Search Grounding: Real-time info integration

Aspect Ratios: 1:1, 2:3, 3:2, 3:4, 4:3, 4:5, 5:4, 9:16, 16:9, 21:9

---

Ideogram (Best for Text Rendering)

API Structure:

{
  "image_request": {
    "prompt": "[PROMPT]",
    "model": "V_2",
    "magic_prompt_option": "AUTO",
    "aspect_ratio": "ASPECT_9_16",
    "style_type": "REALISTIC"
  }
}

Text-Heavy Prompt Pattern:

Advertisement design with embedded text "[HEADLINE TEXT]" in bold
sans-serif white letters at top, "[SUBHEAD]" below in smaller gold
#D4AF37 text, dark cinematic background #1a1a3e to #0d0d1a gradient,
[SUBJECT], professional commercial photography style,
[CTA BUTTON: rounded rectangle, deep red #8B0000, white text]

Style Types: REALISTIC, DESIGN, RENDER_3D, ANIME Rendering Speed: TURBO (fast), BALANCED, QUALITY (best)

---

DALL-E 3

Prompt Structure:

[SUBJECT] + [ACTION/POSE] + [SETTING/BACKGROUND] + [MOOD/ATMOSPHERE] + [STYLE]

Ad Creative Pattern:

A confident professional [DESCRIPTION] standing in a powerful pose,
wearing [ATTIRE], against a deep cinematic gradient background
transitioning from midnight purple to near-black, dramatic golden
rim lighting from the left, photorealistic commercial advertisement
style, space preserved in upper third for text overlay,
high-end brand aesthetic, 8K resolution quality

Best Practices:

• 5-7 descriptive elements optimal
• Natural language (no weight syntax)
• Explicit style references improve consistency
• Specify negative space for text zones

---

Midjourney

Syntax Elements:

• Multi-prompt: prompt1 :: prompt2 (equal weight)
• Weighted: element::2 (double importance)
• Negative: --no element or element::-0.5
• Parameters: --ar 9:16 --s 500 --q 2

Ad Creative Pattern:

professional advertisement::2, [SUBJECT DESCRIPTION]::1.5,
dark cinematic background #1a1a3e to black gradient::1.2,
dramatic side lighting::1, golden rim light accent::0.8,
commercial photography::1.5, high-end brand aesthetic::1,
clear text overlay zone upper frame::1
--ar 9:16 --s 750 --q 2 --no text, words, letters, watermark

Key Parameters:

• --ar Aspect ratio (9:16, 1:1, 4:5)
• --s Stylization (0-1000, higher = more artistic)
• --q Quality (0.25, 0.5, 1, 2)
• --chaos Variation (0-100)

---

FLUX.1 (Excellent Text Rendering)

Prompt Style: Natural language, no weights, hierarchical description

Ad Creative Pattern:

Professional advertisement photograph for a premium brand campaign.

SCENE: A [SUBJECT DESCRIPTION] positioned using rule of thirds
against a dark cinematic gradient background flowing from deep
purple #1a1a3e at the top to near-black #0a0a0f at the bottom.

LIGHTING: Dramatic three-point setup with key light from upper-left,
golden rim light (#D4AF37) creating edge separation, subtle fill
from right to preserve shadow detail.

COMPOSITION: Subject occupies left two-thirds, clear negative space
in upper-right quadrant reserved for headline text overlay.
Lower section maintains breathing room for call-to-action button.

STYLE: Ultra-high-end commercial photography aesthetic,
hyperrealistic detail, professional retouching quality,
8K resolution clarity.

TEXT ELEMENTS: Display "[HEADLINE]" in bold white Impact-style
lettering, "[VALUE PROP]" in gold #D4AF37 accent text.

Strengths: Exceptional text accuracy, natural language understanding

---

Stable Diffusion (AUTOMATIC1111/ComfyUI)

Weight Syntax:

• (word:1.5) - Explicit weight (0.1-2.0)
• (word) = 1.1x, ((word)) = 1.21x
• [word] = 0.9x, [[word]] = 0.81x

Ad Creative Pattern:

(professional advertisement:1.4), (commercial photography:1.3),
(confident professional person:1.2), [SUBJECT DETAILS],
(dark cinematic gradient background:1.3), deep purple #1a1a3e,
(dramatic side lighting:1.2), (golden rim light:1.1),
(high-end brand aesthetic:1.2), (8K detail:1.1),
(clear text overlay zone:1.1), upper frame composition

Negative prompt: (text:1.4), (watermark:1.4), (logo:1.3),
(low quality:1.3), (blurry:1.2), (amateur:1.2), cartoon, anime

Recommended Settings:

• Steps: 30-50
• CFG Scale: 7-9
• Sampler: DPM++ 2M Karras

---

FACEBOOK AD SPECIFICATIONS

Dimensions by Placement

Placement	Dimensions	Aspect Ratio
Feed Square	1080×1080	1:1
Feed Portrait	1080×1350	4:5
Stories/Reels	1080×1920	9:16
Carousel	1080×1080	1:1
Right Column	1200×628	1.91:1

Safe Zones (Critical)

Stories/Reels (1080×1920):

┌─────────────────────┐
│   TOP SAFE: 250px   │ ← Profile/UI overlay
│                     │
│                     │
│   CONTENT ZONE      │ ← 1420px safe area
│                     │
│                     │
│  BOTTOM SAFE: 250px │ ← CTA/swipe overlay
└─────────────────────┘

Feed (1080×1350):

┌─────────────────────┐
│  TOP MARGIN: 90px   │
│                     │
│   CONTENT ZONE      │ ← 1170px safe area
│                     │
│ BOTTOM MARGIN: 90px │
└─────────────────────┘

---

COLOR SYSTEM

High-Converting Ad Palette

Color	Hex	Psychology	Usage
Authority Red	#8B0000	Urgency, power	CTA buttons
Trust Blue	#1E3A5F	Security, trust	Corporate, finance
Wealth Gold	#D4AF37	Premium, success	Accents, highlights
Deep Purple	#1a1a3e	Luxury, mystery	Backgrounds
Rich Teal	#0d4f4f	Growth, stability	Wellness, finance
Pure White	#FFFFFF	Clarity, clean	Headlines, text

Gradient Combinations

Luxury Dark:

background: linear-gradient(180deg, #1a1a3e 0%, #0a0a1f 100%);

Authority Power:

background: linear-gradient(135deg, #1a1a3e 0%, #3d0c0c 100%);

Wealth Signal:

background: linear-gradient(180deg, #0d4f4f 0%, #1a1a3e 100%);

---

TYPOGRAPHY HIERARCHY

Scale Ratios

Ratio	Name	Multiplier	Use Case
1.25	Major Third	×1.25	Compact designs
1.5	Perfect Fifth	×1.5	Balanced hierarchy
1.618	Golden Ratio	×1.618	Premium/luxury

Ad Typography Stack

HEADLINE: 48-72px, Weight 800-900, White #FFFFFF
SUBHEAD:  24-36px, Weight 600-700, Gold #D4AF37
BODY:     16-20px, Weight 400-500, White 90% opacity
CTA:      18-24px, Weight 700, White on #8B0000

---

SHADOW SYSTEM

Elevation Layers (CSS Reference)

Subtle Lift:

box-shadow: 0 2px 4px rgba(0,0,0,0.1);

Medium Elevation:

box-shadow:
  0 4px 6px rgba(0,0,0,0.1),
  0 2px 4px rgba(0,0,0,0.06);

Dramatic Depth:

box-shadow:
  0 10px 15px rgba(0,0,0,0.1),
  0 4px 6px rgba(0,0,0,0.05),
  0 2px 4px rgba(0,0,0,0.05);

Text Glow (Headlines):

text-shadow: 0 0 40px rgba(212,175,55,0.5);

---

PROMPT TEMPLATES BY AD TYPE

1. Authority Figure Ad

[MODEL-SPECIFIC PREFIX]

Professional advertisement featuring a confident [GENDER] [PROFESSION]
in their [AGE]s, wearing [PREMIUM ATTIRE: tailored suit/blazer],
standing in a powerful stance with arms crossed or one hand gesturing.

BACKGROUND: Dark cinematic gradient from #1a1a3e (top) to #0a0a1f (bottom)
LIGHTING: Dramatic Rembrandt lighting from upper-left, golden rim light
(#D4AF37) creating edge separation on right side
COMPOSITION: Subject positioned left-third, clear negative space
upper-right for headline overlay

ATMOSPHERE: Successful, authoritative, trustworthy
STYLE: High-end commercial photography, Fortune 500 executive portrait
QUALITY: 8K detail, professional retouching, magazine-worthy

[MODEL-SPECIFIC SUFFIX/PARAMETERS]

2. Product Showcase Ad

[MODEL-SPECIFIC PREFIX]

Premium product advertisement featuring [PRODUCT DESCRIPTION]
as hero element, floating or elegantly positioned at center.

BACKGROUND: Rich gradient from #0d4f4f to #1a1a3e with subtle
radial light burst behind product
LIGHTING: Studio three-point setup, soft key light, rim highlights
COMPOSITION: Product centered, space above for headline,
space below for value propositions

EFFECTS: Subtle reflection on glossy surface, product glow
STYLE: Apple-inspired minimalist product photography
QUALITY: Commercial catalog quality, precise edge definition

[MODEL-SPECIFIC SUFFIX/PARAMETERS]

3. Value Stack Ad

[MODEL-SPECIFIC PREFIX]

Advertisement layout with dark premium background #1a1a3e,
designed for value proposition display.

VISUAL ELEMENT: [RELEVANT IMAGERY] positioned left side (40% width)
TEXT ZONES:
- Headline zone top-right with ample padding
- Three bullet-point zones vertically stacked right side
- CTA button zone bottom-right

STYLE ELEMENTS:
- Gold #D4AF37 checkmarks or icons for value points
- White #FFFFFF headline text space
- Red #8B0000 CTA button zone
- Subtle vignette darkening at edges

[MODEL-SPECIFIC SUFFIX/PARAMETERS]

4. Testimonial Ad

[MODEL-SPECIFIC PREFIX]

Social proof advertisement featuring testimonial design:
SUBJECT: Friendly, relatable person [DEMOGRAPHIC] with genuine smile
BACKGROUND: Soft gradient, lighter than authority ads (#2a2a4e to #1a1a3e)
COMPOSITION: Subject positioned right, quote zone left

DESIGN ELEMENTS:
- Large quotation mark graphic zone (gold #D4AF37)
- Text zone for testimonial (white, italic style)
- Name/title zone below quote
- Subtle 5-star rating zone

MOOD: Trustworthy, authentic, approachable
LIGHTING: Soft, flattering beauty lighting

[MODEL-SPECIFIC SUFFIX/PARAMETERS]

5. Urgency/Scarcity Ad

[MODEL-SPECIFIC PREFIX]

High-urgency advertisement design:
BACKGROUND: Dark base with red accent gradient (#1a1a3e to #3d0c0c)
COMPOSITION: Dynamic diagonal energy, urgency visual cues

KEY ELEMENTS:
- Bold countdown/number zone (prominent placement)
- "LIMITED" or "EXCLUSIVE" badge zone
- Strong CTA zone with red #8B0000 treatment
- Lightning or energy accent elements (subtle, professional)

ATMOSPHERE: Urgent, exciting, exclusive opportunity
STYLE: Direct response advertising aesthetic
CONTRAST: High contrast between dark background and bright elements

[MODEL-SPECIFIC SUFFIX/PARAMETERS]

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QUALITY CHECKLIST

Before finalizing any prompt, verify:

• Aspect ratio matches placement (9:16 Stories, 1:1/4:5 Feed)
• Safe zones preserved for text overlays
• Color values specified as hex codes
• Model-specific syntax correctly applied
• Negative prompts exclude unwanted elements (text, watermarks)
• Lighting direction specified
• Background gradient includes start and end colors
• Typography zones clearly defined
• Style matches brand tier (luxury, professional, etc.)

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HYBRID WORKFLOW NOTE

For optimal results requiring precise text:

1. Generate base visual using any model
2. Use Ideogram or FLUX.1 for text-heavy versions
3. Or generate text-free base, add typography in Figma/Photoshop

This ensures highest quality for both imagery and typography.

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REFERENCES

• json-schemas.md - Complete API schemas
• model-comparison.md - Model strengths/limitations
• color-systems.md - Extended color psychology
• typography-guide.md - Font stacks and ratios
• platform-specs.md - All platform dimensions
• sources.md - Research sources

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Skill Version: 1.0 | Last Updated: 2024