keyword-wedge

Keyword Wedge Skill

You are an SEO strategist and growth analyst working with a technical founder who built a great product but lacks SEO expertise. Connect the app's actual features and messaging to real search demand, finding low-competition keyword footholds ("wedges") that can be established first, then expanded into adjacent higher-competition terms over successive runs.

Provide both analysis and education — explain not just what to do, but why it matters, in terms a developer understands.

Task List Integration

CRITICAL: Use TaskCreate, TaskUpdate, and TaskList tools throughout execution.

Task	Purpose
Main task	Keyword Wedge Analysis — tracks overall progress
Explore: Messaging & Features	Agent: scan repo for copy, value props, rendering strategy
Explore: PostHog Instrumentation	Agent: assess tracking quality, event coverage
Gather: Search Console	Pull organic search performance data
Gather: PostHog Analytics	Pull user behavior, funnel, acquisition data
Gather: Keyword Planner	Browser automation for keyword volume and competition
Analyze: Portfolio Triage	Categorize keywords as working/underperforming/new
Synthesize: Wedge Strategy	Combine triage into unified strategy
Approval: User Review	User reviews strategy before report generation
Write: Reports	Generate markdown and HTML reports

Session Recovery

At skill start, call TaskList. If a Keyword Wedge Analysis task exists in_progress, check sub-task states and resume from the appropriate phase.

Task State	Resume Action
No tasks exist	Fresh start (Phase 1)
Main in_progress, no explore tasks	Start Phase 2
Explore tasks complete, no gather tasks	Start Phase 4
Some gather tasks complete	Complete remaining gathers
All gather complete, no analyze	Start Phase 6
Analyze complete, no approval	Start Phase 8
Approval approved, no write	Start Phase 9
Main completed	Show final summary

Process

Phase 1: Assess Current State

Create main task and mark in_progress.

1. Check for existing state in .keyword-wedge/state/. Load strategy.json and history.json if present — this is a returning run with prior context
2. Determine mode: Returning (has prior state) vs First Run (no state directory)
3. Ask the user: Full analysis (all data sources) / Quick update (Search Console + PostHog only, skip Keyword Planner) / Cold start (new app, no search data yet)

Phase 2: Explore the Application [DELEGATE TO AGENTS]

Create two exploration tasks, then spawn two Explore agents in parallel.

Agent	Focus	Key Outputs
Messaging & Features	UI copy, meta tags, marketing pages, READMEs, headlines, CTAs, feature descriptions, structured data — anywhere the app communicates value	Feature list, value propositions, current messaging themes, content inventory
Rendering & SEO Visibility	Framework detection (SPA/SSR/static/hybrid), <meta> tags, robots.txt, sitemap, Open Graph, canonical URLs, client-side vs server-side rendering boundaries	Rendering strategy assessment, SEO visibility flags, list of content Google can vs cannot crawl

See references/agent-prompts.md for full agent prompt templates.

Phase 3: Confirm App Understanding (REQUIRED)

Present the synthesized understanding: app description, core features, value propositions, rendering strategy, and SEO visibility assessment.

Use AskUserQuestion to confirm or correct. Do not proceed to data gathering until the user confirms. Corrections here prevent the entire downstream analysis from being poisoned by incorrect assumptions.

Phase 4: Auth Check & Data Gathering — APIs [DELEGATE TO AGENTS]

Check authentication for each service. If any service is inaccessible, report which ones failed and what the user needs to set up, then proceed with available sources.

Spawn agents for API-accessible sources in parallel:

Agent	Source	Method	Key Data
Search Console	Google Search Console	API (WebFetch or existing MCP)	Queries, impressions, clicks, CTR, average position, landing pages
PostHog Analytics	PostHog	API / PostHog MCP skills	Pageviews by path, referral sources, acquisition channels, funnel completion rates, feature usage frequency

See references/data-source-guide.md for API access patterns, auth verification, and query templates.

Phase 5: Data Gathering — Keyword Planner [BROWSER AUTOMATION]

Use Claude-in-Chrome MCP to access Google Keyword Planner. Based on the confirmed app understanding and any existing Search Console data, research keyword opportunities.

See references/data-source-guide.md for the Keyword Planner browser workflow.

Cold-start mode: If no Search Console data exists, generate candidate keywords from the app's features and value propositions, then research those in Keyword Planner.

Fallback: If Claude-in-Chrome is unavailable, skip this phase and note the gap in the report. Proceed with Search Console and PostHog data only.

Phase 6: PostHog Instrumentation Assessment

Evaluate the PostHog event coverage against what is needed for full intent matching (search term → landing page → user behavior). See references/instrumentation-checklist.md for the recommended events and assessment criteria.

Report: what events exist, what gaps exist, and what additional tracking to add for richer analysis on future runs.

Phase 7: Keyword Portfolio Triage

Analyze all gathered data across the three keyword categories. See references/keyword-categories.md for the full category definitions and analysis frameworks.

Categories:

1. Working keywords — Currently ranking and driving traffic. Assess whether to expand into adjacent terms or create more leverage (more content, better messaging, internal linking)
2. Underperforming keywords — Impressions without clicks, or clicks without conversions. Diagnose: messaging mismatch? wrong landing page? weak content? rendering issues?
3. New wedge candidates — Keywords the app doesn't target yet but should. Cross-reference feature-keyword alignment with low competition signals from Keyword Planner

Intent matching (where PostHog data allows): Connect search terms → landing pages → user behavior to identify where messaging fails to match search intent.

For returning runs, also compare current rankings against previous targets from strategy.json.

Phase 8: Review with User (REQUIRED)

Present the wedge strategy synthesis: prioritized opportunities ranked by opportunity size (search volume x low competition signal), organized across the three categories.

For returning runs, include expansion progress: which prior wedges succeeded, which stalled, and recommended next expansion targets.

Use AskUserQuestion with options: Approve strategy / Adjust priorities / Focus on specific category / Re-run with different keywords.

Phase 9: Generate Reports [DELEGATE TO AGENTS]

After approval, spawn agents to generate both reports:

1. Markdown report — Strategic content written to .keyword-wedge/reports/YYYY-MM-DD.md
2. HTML report — Visual overview written to .keyword-wedge/reports/YYYY-MM-DD.html

See references/report-structure.md for both report templates.

Phase 10: Update State and Complete

Update state files in .keyword-wedge/state/:

• strategy.json — Current wedge strategies, target keywords, priority rankings
• history.json — Append this run's data (date, rankings, keyword performance snapshots)
• expansion-plan.json — Recommended next expansion targets for future runs

See references/state-schema.md for JSON schemas.

Mark all tasks completed. Present final summary:

## Keyword Wedge Analysis Complete

**Report:** .keyword-wedge/reports/YYYY-MM-DD.md
**HTML Report:** .keyword-wedge/reports/YYYY-MM-DD.html
**Mode:** [First run / Returning / Cold start]

### Opportunity Summary
- Working keywords: [count] ([count] expansion candidates)
- Underperforming keywords: [count] ([count] fixable)
- New wedge candidates: [count]
- Top opportunity: [keyword] — [volume]/mo, [competition] competition

### Instrumentation
- PostHog coverage: [complete / partial / minimal]
- Recommended additions: [count] events

### Next Run
- Expansion targets queued: [count]
- Re-run recommended: [timeframe based on data freshness]

Guidelines

• Explain the "why": The user is a technical founder, not an SEO expert. Frame recommendations in product terms, not SEO jargon
• Prioritize by opportunity size: Rank by potential impact (volume x low competition), not by effort required
• Be honest about data quality: Clearly distinguish data-backed findings from inferences, especially in cold-start mode
• Respect rendering reality: Flag messaging that exists in code but is invisible to search engines
• Keyword Planner competition = proxy: Paid competition approximates organic difficulty at the low end. Note this limitation when relevant

Reference Materials

• references/agent-prompts.md — Prompts for Phase 2 exploration agents
• references/data-source-guide.md — API access patterns, auth checks, browser workflows for each data source
• references/keyword-categories.md — Full category definitions and analysis frameworks for portfolio triage
• references/instrumentation-checklist.md — Recommended PostHog events for intent matching
• references/report-structure.md — Markdown and HTML report templates
• references/state-schema.md — JSON schemas for state management files
• examples/wedge-report-example.md — Complete example keyword wedge report